Emily Kuhr-Jones used YouTube extensively in researching, planning, and evaluating her coursework on music videos. She analyzed the codes and conventions of existing popular indie/rock music videos to help establish her approach. This included analyzing videos from The Kooks, Arctic Monkeys, and Oasis due to their popularity on YouTube. Emily was then able to post drafts of her own music video on YouTube to get feedback and see how many views it received, helping evaluate her work.

1. HOW I USED YOUTUBE IN THE
CONSTRUCTION AND
RESEARCH, PLANNING AND
EVALUATION STAGES OF MY
COURSEWORK
Emily Kuhr-Jones

2. RESEARCH AND PLANNING
 YouTube was probably one of the most important technologies I
used in the research and planning stages of my coursework.
 It allowed me to look at lots of different music videos to first help
me establish codes and conventions of the form, then once I had a
good idea of what these were it allowed me to look further into my
chosen genre (indie/rock/alternative) and look at the codes and
conventions of music videos from this genre.

3. LOOKING AT EXISTING
EXAMPLES
 One of the most useful tasks in the research and planning stages for
me was the textual analysis of 3 existing music videos.
 I decided to analyse:
• The Kooks- Always Where I Need To Be
• Arctic Monkeys- R U Mine?
• Oasis- Wonderwall
 I decided to do these 3 videos by these specific artists because they are
all very popular indie rock bands with a very big fan base, and all the
videos I analysed had a high number of views on YouTube.

4. POPULARITY OF VIDEOS
ON YOUTUBE
 YouTube is a very important social networking site in the music
industry, it is a site where new artists can be discovered and existing
artists can expand their fan base even more.
 As I found in my textual analyses’ all the bands I looked into are
very popular with a lot of views on their YouTube video pages:
• Oasis- Wonderwall
• Arctic Monkeys- R U Mine?
• The Kooks- Always where I need to be

5. HOW IT HAS BEEN USEFUL
FOR MY COURSEWORK
 As mentioned previously, YouTube was very important in the early stages of my coursework
as it helped me figure out the codes and conventions of music videos and so gave me an idea of
what conventions I would follow in my coursework and those that I thought I could develop or
challenge
 However, it has also been useful in the final stages of my coursework as it allowed me to
post my first and final draft on there and people could then give their opinion of what they
thought of it
 It also allowed me to look back on my first draft and see any comments that people had
made about it, which gave me an idea of what to change or develop for my final draft
 As they have a view count on there it also helped me see how popular my music video is, and
compare the view count from the first draft to the view count of the final draft