By Ahmed Rami Elsherif
• Business intelligence (BI) generally refers to the
process of transforming the raw data companies
collect from their various operations into usable
• BI software comprises specialized computer
programs that allow an enterprise to easily
aggregate, manipulate, and display data as
information that can be acted upon in the decision
Raw Data e.g.
Introduced in the
A sales/Cost trend
graph generated by BI
A sales/Cost cause
and effect analysis of
by the BI Application
Current Situation & Challenges
• Companies are flood with raw data stored in their
transactional Information systems but lack the tools
to exploit it into information and knowledge.
• Roughly 80 % of Business Analysis time is spent on
collection, consolidating, and presenting the
information and 20 % on the real analysis and
• Semantics,Terminology and Metrics are different and
ambiguous a cross the companies departments and
•Read data from
ate, and present
information for the
decision makers in
time and quality.
Charts and Graphs
• Increase speed,accuracy and quality of
• Eliminate data collecting tasks and
concentrate in analysis and decision making.
• Cultivate a culture of curiosity and proactive
• Uniform presentation and calculation
Project Success Factors
• Guarantee the commitment of the higher
management for the BI project.
• Involve the users in the planning and conception
phase or the project.
• Establish a culture of measurement.
• Make the system as easy to use as possible.
• Empower the system with flexibility and adaptability
to answer new requirements that can come up.
A proposed formula to estimate the value of
information in the enterprise is:
The Value of Information ~ Users2 X Business Area
BI Portals are very effective, direct means of
increasing both variables of that formula reason
for which companies have to pay close attention
to their analysis, design, development and