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Middle East Business
   Environment



      Prof. Chris Abraham
       Sr. Vice President
   SPJCM – Dubai & Singapore
Countries in the
 Middle East:
      - Turkey
     - Cyprus
         - Iran
         - Iraq
      - Kuwait
        - Syria
    - Lebanon
       - Israel
      - Jordan
       - Egypt
 - Saudi Arabia
       - Oman
       - Qatar
      - Yemen
         - UAE
     - Bahrain
The Middle East in the Twenty-First Century




           • Regional conflicts – Security issues
           • Bilateral trade agreements with the
             US and EU (e.g., Saudi Arabia, Israel,
             Jordan)
           • Gulf Cooperation Council
The Middle East in the Twenty-First Century
• Restrictions and trade sanctions (e.g. Iran)

• Dependence on oil revenues and state-
  sponsored subsidiaries

• Large cultural/economic/political differences
  among countries in the Middle East. (e.g.
  Turkey, Israel, Saudi Arabia)
Potential Economic Opportunities
• Policies intended to attract FDI and to
  diversify economically.

• Privatization of traditionally state owned
  enterprises.

• Progress on building institutional
  infrastructure (e.g., Israel, Turkey, Kuwait)
Potential Economic Opportunities


• Population growth.

• Regional integration efforts.

• Reconstruction efforts in Iraq.
Key Points
• Middle East is culturally, economically and
  politically diverse (Arabs, Kurds, Iranians,
  Turks).

• Resource rich countries with stable
  governments with high rates of economic
  development (e.g. Saudi Arabia, Qatar,
  Kuwait).
Key Points
• Countries with close trade relationship with
  the rest of the World (e.g., Turkey, United
  Arab Emirates).

• Potentially lucrative market but typical
  developing country market environment.

• Less fortunate countries of the Middle East
  (e.g., Syria, Iran, Iraq, Jordan).
Key Points
• Region’s rich history, culture and religion,
  and their implications.

• Critical role of government in the Middle
  East.

• The role of skepticism in the Middle
  Eastern World.
Key Points

• Islam is the glue of the Middle Eastern
  social fabric.

• Collectivist, hierarchical and close knit
  societies.

• The importance of shame / face / honor /
  consensus / respect for authority / seniority.
Key Points

• GCC Common Currency

• GCC Central Bank

• GCC Customs Union
Some tips…
• Who you know is key. Relationships and connections
  are vital.
• Get personal and understand face.
• Invest time in building relationships.
• Get used to informal agreements.
• Appreciate the intertwining of religion and law.
• Speak English when making deals. Speaking English
  is a status symbol.
• Show compassion for a business in trouble.
• Entertainment and hospitality in business dealings.
The Middle East – a region of
           opportunities



• UAE (Dubai), Qatar and Saudi Arabia are
  providing senior managers with the
  highest disposable incomes in the world1
The Middle East – a region of
       opportunities
quot;The high demand and low supply
of qualified executive talent is
here to stay for at least the next
five years“
                                                      Magdy Al Zein
                           Managing Director of Boyden Middle East 
at the opening of  quot;GCC Executive Talent  Shortage Summit“ in Dubai
The Middle East Cultural Context
• Values

• Motivators

• Central management concept

• Importance of status

• Method of change
The Middle East Cultural Context
• Method of control

• Fundamental approach to development of new ideas

• Focus of performance evaluation

• Attitude to inequality

• Conflict resolution

• Emotions
MYTHS ABOUT THE REGION
1 IT’S ALL ABOUT OIL

2 EVERYBODY IS RICH

3 GCC CUSTOMERS HATE “OTHERS/US”

4 WOMEN DON’T MATTER

5 MARKETS ARE ENTIRELY ARAB
REGION’S SUCCESS
          STORIES- A SAMPLING
    EMIRATES       LULU GROUP      DAMAS
 ETIHAD AIRLINES   JUMBO GROUP     UP
 QATAR AIRWARS     NMC GROUP       ARAMEX
    AIR ARABIA     GEMS            THE ONE
     EMARAT        SOBHA           AME INFO
    RAK BANK       KHIMJI RAMDAS   ZAWYA
 MASHREQ BANK                      HAWAA WORLD
JUMEIRAH GROUP
        DU
     ETISALAT
UAE – THE REGIONAL HUB
iSignificant visitor , and ex-pat markets
iDevelopment of Jebel Ali & Taweelah Ports
iGrowth of Emirates & Etihad Airlines
iDubai is world’s third largest re-export
 centre
iDubai handled around 73% of UAE foreign
 trade (2004)
Destination    Total
                         City       Projects
                        Dubai         342
 Top Five Global
                       London         287
Destination Cities,
      2008            Shanghai        264

                        Beijing       206

                         Paris        190
Destination   CAPEX
                         City        ($BN)
                        Dubai         21
 Top Five Global
                       London         17
Destination Cities,
      2008            Shanghai        16

                        Tunis         15

                      Bucharest       13
Destination   New Jobs
                         City        Created
                      Bucharest      86, 173
 Top Five Global
                        Dubai        58, 161
Destination Cities,
      2008            Shanghai       48, 605

                       Moscow        44, 985

                          St.        44, 558
                      Petersburg
Destination    Total
                        Country      Projects
                          UAE          480
Top Five Destination      KSA          106
  Countries in the
                         Qatar         80
 Middle East, 2008
                        Bahrain        64
                         Oman          53
                         Other         186
Destination   CAPEX
                        Country       ($BN)
                          UAE          35
Top Five Destination
                          KSA          21
  Countries in the
 Middle East, 2008        Iraq         20
                         Qatar         19
                         Oman          14
                         Other         45
Destination   New Jobs
                        Country       Created
                          UAE         87, 097
Top Five Destination
                          KSA         28, 763
  Countries in the
                         Oman         21, 034
 Middle East, 2008
                         Jordan       20, 035
                         Qatar        18, 254
                         Other        61, 885
LEADING TRADING FAMILIES


        Al Futtaim                                         Al Gurg
                                  Al Ghurair
                           Gulf Extrusions
IKEA, ToysRUs, M&S                                 Al Gurg Tyres, Batteries
                           Dubai Polyfilm
Al Futtaim Motors                                  & Automobile
                           Arabian can Industry
Al Futtaim Electronics -                           Accessories
                           Burjuman Shopping
Sanyo                                              Al Gurg Cigarette Div
                           Center
Al Futtaim Auto &                                  Mac Al Gurg
                           Al Ghurair City
Machinery (FAMCO)                                  Arabian Explosive Co
                           Mashreq Bank
Al Futtaim Real Estate                             Al Gurg Al Laing Paint
                           Dome Café               Benetton Franchise
                           Printing & Publishing
www.al-futtaim.com                                 ID Design
                           www.Algurair-pvt.com
LEADING TRADING FAMILIES

                                                         Al Naboodah
      Al Habtoor                  Al Majid
                                                    Al Naboodah Cont.
Al Habtoor Eng. Ent        Al Majid Property
                                                    Al Naboodah Cargo
Al Habtoor Motors          EMW Lifts & Escalators
                                                    Travels & Tourism
Bentley                    GENAVCO
                                                    SMKA Electric Co
Aston Martin               GULFCO
                                                    Al Naboodah Laing
Mack Truck                 Taj Hotel
                                                    O’Rourke
Real Estate                Skyline Travels
                                                    Swaidan Trading
Hotel Metropolitan Group   EPS
Publishing-Al Shindagha
                                                    www.alnaboodah.com
                           www.al-majid.com
www.habtoor.com
LEADING TRADING FAMILIES


                                    Al Tayer
      Al Rostamani

                           Al Tayer Motors-Jaguar
Thomas Cook Exchange
                           Abb Industries
Arabian Automobiles Co
                           Fashion & Jewellery
Dubai Int’l Securities
                           Aati Contracts Co
Emirates Electrical Eng.
                           Perfume & Cosmetics
Federal Bldg Industries
                           Al Nisr Publishing
Envo Gulf Steel
                           Motivate Publishing
United Diesel

                           www.Altayer.com
www.alrostamani.com
LEADING TRADING FAMILY

                                          Lootah
           Galadari

                                 Lootah Industries
  Khaleej Times
                                 National Aluminium
  Mazda
                                 Lootah Building &
  Baskin Robbins
                                 Construction
  Galadari Travel Group
                                 Lootah General Trading
  Dubai Intercontinental Hotel
                                 National Readymix
  Galadari Columbo
  Galadari Industrial
                                 www.lootahgroup.com
  www.Gabros.com
UAE MAJOR PROJECTS

                        Palm Island Projects, Healthcare City
                            Dubai International Finance Centre
                                        The World, Dubailand,
                            Airport Expansions & New Airports
                                          Over 100 New Hotels
Dubailand, with seven fully themed worlds with 45 mega projects, including another massive $1 billion indoor snow park
                                                    Burj Tower
                                                  Business Bay
                                                     Yas Island
UAE MAJOR PROJECTS (Contd…)

 A new national grid linking all power stations &
 distribution networks in Dubai & Abu Dhabi (valued at
 US$164million)

 Dolphin Gas Project linking Qatar , UAE & Oman

 Light Rail system throughout Dubai

 Dept for Economic Development-New Projects to
 encourage the development of manufacturing industry
 over the next 5 years
KEY ISSUES

 Don’t forget the growing Northern Emirates & Abu Dhabi

 Niche opportunities for companies

 Have a Middle East Strategy (and beyond?) not just UAE

 Understand the wider pricing issues

 Take legal advice with M.E knowledge

 Research , research , research
DOING BUSINESS IN UAE
Direct Export - Agent/Distributor
Representative Office
Branch Office
Limited Liability
Joint Venture/Participation

Freezone or Sponsor/Partner?
DOING BUSINESS IN UAE
 Direct Export - Agent/Distributor
 No distinction between agent & distributor
 Cultural aspects – research , research , research
 Registered or Unregistered agent ?
 Exclusivity can be via product line / specific service
 Dubai and Abu Dhabi separate agencies ?
 Agreement subject to UAE law ?
 Ensure “getoutability” of contract
DOING BUSINESS IN UAE
 Representative Office

 Branch Office
 Sponsor generally needed – registration/formalities
 Sponsors – no liability , investment , management
 Fees are fairly established
 Specialist UAE firms offer matching service
 Termination may be difficult
DOING BUSINESS IN UAE

 Limited Liability Company - LLC
At least 51% to be held by UAE national/company
Initial share capital 150k dhs/300k dhs for Dubai
Profit share may be disproportionate to shares
All or most share capital provided by foreign Investor
Vast majority of profits passed to foreign investor
DOING BUSINESS IN UAE

 Joint Venture/Participation
 UAE Companies Law permits joint participation
 2 or more partners agree to share profits/losses
 Does not need to be formally registered
 Establishment immediate
 JP would use name/trade license of local registered
 Disadvantage – independent financing limited ?
DOING BUSINESS IN UAE
 Free Trade Zones
 40+ FTZ’S – existing & proposed
 No customs duties
 No restrictions – profit transfer / capital repatriation
 Exemption – corporate , withholding , inheritance taxes
 No personal income tax or currency restrictions
 BUT need local agent to trade in UAE
 ICAD may circumvent this – with Executive Council
iResearch , research , research
iUnderstand cultural issue
iDevelop a regional strategy
iMaintain personal contact
iPlan for the long term , not a quick fix
DUBAI – Located in the Center
  of Future World Economy



Dubai, UAE
Within 8 hours flight distance Dubai can reach:

 The world’s 2nd strongest economy‐ Western Europe

 3 out of 4 “Golden BRIC” countries*‐ Russia, India, and China

2 of the newest emerging economies‐ Eastern Europe and 
South Eastern Asia

 The future star of world economy ‐ Africa
DUBAI – the World’s Fastest Growing City


• From 1996 to 2006, Dubai's GDP
  has grown 270%
DUBAI – the World’s Fastest Growing City
• The ongoing construction projects cost
  around 700 billion USD, including:

  – The tallest building in the world- Dubai
    Tower
  – The largest airport in the world
DUBAI – the World’s Fastest Growing City
 – World’s 3 largest manmade islands (Palm
   island)
 – The eighth miracle in the world- the World
   Island
 – The world’s largest shopping mall- Dubai
   Mall
 – The world’s largest theme park- Dubai
   Land
DUBAI – the World’s Fastest Growing City
s
DUBAI – a land of opportunity




• International professionals can easily get a
  working visa in Dubai
• 90% of population in Dubai are expatriates
DUBAI – a land of opportunity


• No income tax- what you earn is what you
  get
• No foreign exchange control
• UAE is the most liberal country in the
  middle east
DUBAI – a land of opportunity

    Global companies in existing and
•
    forthcoming free zones are
    aggressively hiring talents
•Internet City

•Media City

•Knowledge Village

•International
 Financial Center
•Investment Park

•Business Bay

•International
 Academic City

•Outsourcing Zone
•Health Care City

•Silicon Oasis

•Technology Park

•Media Production Zone
•Airport Free Zone

•Car and Automotive Zone

•Maritime Zone

•Biotechnology Zone
• Companies in UAE are booming and
  they are seeking MBAs in large
  numbers.
The Middle East is looking for
future business leaders….
Enjoy the experience & make use of
the opportunity…….

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Middle East Business Environment

  • 1. Middle East Business Environment Prof. Chris Abraham Sr. Vice President SPJCM – Dubai & Singapore
  • 2. Countries in the Middle East: - Turkey - Cyprus - Iran - Iraq - Kuwait - Syria - Lebanon - Israel - Jordan - Egypt - Saudi Arabia - Oman - Qatar - Yemen - UAE - Bahrain
  • 3. The Middle East in the Twenty-First Century • Regional conflicts – Security issues • Bilateral trade agreements with the US and EU (e.g., Saudi Arabia, Israel, Jordan) • Gulf Cooperation Council
  • 4. The Middle East in the Twenty-First Century • Restrictions and trade sanctions (e.g. Iran) • Dependence on oil revenues and state- sponsored subsidiaries • Large cultural/economic/political differences among countries in the Middle East. (e.g. Turkey, Israel, Saudi Arabia)
  • 5. Potential Economic Opportunities • Policies intended to attract FDI and to diversify economically. • Privatization of traditionally state owned enterprises. • Progress on building institutional infrastructure (e.g., Israel, Turkey, Kuwait)
  • 6. Potential Economic Opportunities • Population growth. • Regional integration efforts. • Reconstruction efforts in Iraq.
  • 7. Key Points • Middle East is culturally, economically and politically diverse (Arabs, Kurds, Iranians, Turks). • Resource rich countries with stable governments with high rates of economic development (e.g. Saudi Arabia, Qatar, Kuwait).
  • 8. Key Points • Countries with close trade relationship with the rest of the World (e.g., Turkey, United Arab Emirates). • Potentially lucrative market but typical developing country market environment. • Less fortunate countries of the Middle East (e.g., Syria, Iran, Iraq, Jordan).
  • 9. Key Points • Region’s rich history, culture and religion, and their implications. • Critical role of government in the Middle East. • The role of skepticism in the Middle Eastern World.
  • 10. Key Points • Islam is the glue of the Middle Eastern social fabric. • Collectivist, hierarchical and close knit societies. • The importance of shame / face / honor / consensus / respect for authority / seniority.
  • 11. Key Points • GCC Common Currency • GCC Central Bank • GCC Customs Union
  • 12. Some tips… • Who you know is key. Relationships and connections are vital. • Get personal and understand face. • Invest time in building relationships. • Get used to informal agreements. • Appreciate the intertwining of religion and law. • Speak English when making deals. Speaking English is a status symbol. • Show compassion for a business in trouble. • Entertainment and hospitality in business dealings.
  • 13. The Middle East – a region of opportunities • UAE (Dubai), Qatar and Saudi Arabia are providing senior managers with the highest disposable incomes in the world1
  • 14. The Middle East – a region of opportunities quot;The high demand and low supply of qualified executive talent is here to stay for at least the next five years“ Magdy Al Zein Managing Director of Boyden Middle East  at the opening of  quot;GCC Executive Talent  Shortage Summit“ in Dubai
  • 15. The Middle East Cultural Context • Values • Motivators • Central management concept • Importance of status • Method of change
  • 16. The Middle East Cultural Context • Method of control • Fundamental approach to development of new ideas • Focus of performance evaluation • Attitude to inequality • Conflict resolution • Emotions
  • 17. MYTHS ABOUT THE REGION 1 IT’S ALL ABOUT OIL 2 EVERYBODY IS RICH 3 GCC CUSTOMERS HATE “OTHERS/US” 4 WOMEN DON’T MATTER 5 MARKETS ARE ENTIRELY ARAB
  • 18. REGION’S SUCCESS STORIES- A SAMPLING EMIRATES LULU GROUP DAMAS ETIHAD AIRLINES JUMBO GROUP UP QATAR AIRWARS NMC GROUP ARAMEX AIR ARABIA GEMS THE ONE EMARAT SOBHA AME INFO RAK BANK KHIMJI RAMDAS ZAWYA MASHREQ BANK HAWAA WORLD JUMEIRAH GROUP DU ETISALAT
  • 19. UAE – THE REGIONAL HUB iSignificant visitor , and ex-pat markets iDevelopment of Jebel Ali & Taweelah Ports iGrowth of Emirates & Etihad Airlines iDubai is world’s third largest re-export centre iDubai handled around 73% of UAE foreign trade (2004)
  • 20. Destination Total City Projects Dubai 342 Top Five Global London 287 Destination Cities, 2008 Shanghai 264 Beijing 206 Paris 190
  • 21. Destination CAPEX City ($BN) Dubai 21 Top Five Global London 17 Destination Cities, 2008 Shanghai 16 Tunis 15 Bucharest 13
  • 22. Destination New Jobs City Created Bucharest 86, 173 Top Five Global Dubai 58, 161 Destination Cities, 2008 Shanghai 48, 605 Moscow 44, 985 St. 44, 558 Petersburg
  • 23. Destination Total Country Projects UAE 480 Top Five Destination KSA 106 Countries in the Qatar 80 Middle East, 2008 Bahrain 64 Oman 53 Other 186
  • 24. Destination CAPEX Country ($BN) UAE 35 Top Five Destination KSA 21 Countries in the Middle East, 2008 Iraq 20 Qatar 19 Oman 14 Other 45
  • 25. Destination New Jobs Country Created UAE 87, 097 Top Five Destination KSA 28, 763 Countries in the Oman 21, 034 Middle East, 2008 Jordan 20, 035 Qatar 18, 254 Other 61, 885
  • 26. LEADING TRADING FAMILIES Al Futtaim Al Gurg Al Ghurair Gulf Extrusions IKEA, ToysRUs, M&S Al Gurg Tyres, Batteries Dubai Polyfilm Al Futtaim Motors & Automobile Arabian can Industry Al Futtaim Electronics - Accessories Burjuman Shopping Sanyo Al Gurg Cigarette Div Center Al Futtaim Auto & Mac Al Gurg Al Ghurair City Machinery (FAMCO) Arabian Explosive Co Mashreq Bank Al Futtaim Real Estate Al Gurg Al Laing Paint Dome Café Benetton Franchise Printing & Publishing www.al-futtaim.com ID Design www.Algurair-pvt.com
  • 27. LEADING TRADING FAMILIES Al Naboodah Al Habtoor Al Majid Al Naboodah Cont. Al Habtoor Eng. Ent Al Majid Property Al Naboodah Cargo Al Habtoor Motors EMW Lifts & Escalators Travels & Tourism Bentley GENAVCO SMKA Electric Co Aston Martin GULFCO Al Naboodah Laing Mack Truck Taj Hotel O’Rourke Real Estate Skyline Travels Swaidan Trading Hotel Metropolitan Group EPS Publishing-Al Shindagha www.alnaboodah.com www.al-majid.com www.habtoor.com
  • 28. LEADING TRADING FAMILIES Al Tayer Al Rostamani Al Tayer Motors-Jaguar Thomas Cook Exchange Abb Industries Arabian Automobiles Co Fashion & Jewellery Dubai Int’l Securities Aati Contracts Co Emirates Electrical Eng. Perfume & Cosmetics Federal Bldg Industries Al Nisr Publishing Envo Gulf Steel Motivate Publishing United Diesel www.Altayer.com www.alrostamani.com
  • 29. LEADING TRADING FAMILY Lootah Galadari Lootah Industries Khaleej Times National Aluminium Mazda Lootah Building & Baskin Robbins Construction Galadari Travel Group Lootah General Trading Dubai Intercontinental Hotel National Readymix Galadari Columbo Galadari Industrial www.lootahgroup.com www.Gabros.com
  • 30. UAE MAJOR PROJECTS Palm Island Projects, Healthcare City Dubai International Finance Centre The World, Dubailand, Airport Expansions & New Airports Over 100 New Hotels Dubailand, with seven fully themed worlds with 45 mega projects, including another massive $1 billion indoor snow park Burj Tower Business Bay Yas Island
  • 31. UAE MAJOR PROJECTS (Contd…) A new national grid linking all power stations & distribution networks in Dubai & Abu Dhabi (valued at US$164million) Dolphin Gas Project linking Qatar , UAE & Oman Light Rail system throughout Dubai Dept for Economic Development-New Projects to encourage the development of manufacturing industry over the next 5 years
  • 32. KEY ISSUES Don’t forget the growing Northern Emirates & Abu Dhabi Niche opportunities for companies Have a Middle East Strategy (and beyond?) not just UAE Understand the wider pricing issues Take legal advice with M.E knowledge Research , research , research
  • 33. DOING BUSINESS IN UAE Direct Export - Agent/Distributor Representative Office Branch Office Limited Liability Joint Venture/Participation Freezone or Sponsor/Partner?
  • 34. DOING BUSINESS IN UAE Direct Export - Agent/Distributor No distinction between agent & distributor Cultural aspects – research , research , research Registered or Unregistered agent ? Exclusivity can be via product line / specific service Dubai and Abu Dhabi separate agencies ? Agreement subject to UAE law ? Ensure “getoutability” of contract
  • 35. DOING BUSINESS IN UAE Representative Office Branch Office Sponsor generally needed – registration/formalities Sponsors – no liability , investment , management Fees are fairly established Specialist UAE firms offer matching service Termination may be difficult
  • 36. DOING BUSINESS IN UAE Limited Liability Company - LLC At least 51% to be held by UAE national/company Initial share capital 150k dhs/300k dhs for Dubai Profit share may be disproportionate to shares All or most share capital provided by foreign Investor Vast majority of profits passed to foreign investor
  • 37. DOING BUSINESS IN UAE Joint Venture/Participation UAE Companies Law permits joint participation 2 or more partners agree to share profits/losses Does not need to be formally registered Establishment immediate JP would use name/trade license of local registered Disadvantage – independent financing limited ?
  • 38. DOING BUSINESS IN UAE Free Trade Zones 40+ FTZ’S – existing & proposed No customs duties No restrictions – profit transfer / capital repatriation Exemption – corporate , withholding , inheritance taxes No personal income tax or currency restrictions BUT need local agent to trade in UAE ICAD may circumvent this – with Executive Council
  • 39. iResearch , research , research iUnderstand cultural issue iDevelop a regional strategy iMaintain personal contact iPlan for the long term , not a quick fix
  • 40.
  • 41. DUBAI – Located in the Center of Future World Economy Dubai, UAE
  • 42. Within 8 hours flight distance Dubai can reach: The world’s 2nd strongest economy‐ Western Europe 3 out of 4 “Golden BRIC” countries*‐ Russia, India, and China 2 of the newest emerging economies‐ Eastern Europe and  South Eastern Asia The future star of world economy ‐ Africa
  • 43. DUBAI – the World’s Fastest Growing City • From 1996 to 2006, Dubai's GDP has grown 270%
  • 44.
  • 45. DUBAI – the World’s Fastest Growing City • The ongoing construction projects cost around 700 billion USD, including: – The tallest building in the world- Dubai Tower – The largest airport in the world
  • 46. DUBAI – the World’s Fastest Growing City – World’s 3 largest manmade islands (Palm island) – The eighth miracle in the world- the World Island – The world’s largest shopping mall- Dubai Mall – The world’s largest theme park- Dubai Land
  • 47. DUBAI – the World’s Fastest Growing City
  • 48. s
  • 49. DUBAI – a land of opportunity • International professionals can easily get a working visa in Dubai • 90% of population in Dubai are expatriates
  • 50. DUBAI – a land of opportunity • No income tax- what you earn is what you get • No foreign exchange control • UAE is the most liberal country in the middle east
  • 51. DUBAI – a land of opportunity Global companies in existing and • forthcoming free zones are aggressively hiring talents
  • 52. •Internet City •Media City •Knowledge Village •International Financial Center
  • 53. •Investment Park •Business Bay •International Academic City •Outsourcing Zone
  • 54. •Health Care City •Silicon Oasis •Technology Park •Media Production Zone
  • 55. •Airport Free Zone •Car and Automotive Zone •Maritime Zone •Biotechnology Zone
  • 56. • Companies in UAE are booming and they are seeking MBAs in large numbers.
  • 57. The Middle East is looking for future business leaders….
  • 58. Enjoy the experience & make use of the opportunity…….