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Social Media Crisis Management: Three Case Studies

by Founder at Learnemy on Sep 23, 2010

  • 31,008 views

Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search ...

Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.

What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.

This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.

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http://prpretaporter.wordpress.com 967
http://yalcind.wordpress.com 219
http://www.scoop.it 88
http://www.marketinggenius.be 66
http://storify.com 58
http://elishatan.com 35
http://paper.li 22
http://www.webwrite.it 11
http://aaa-cin.blogspot.com 9
http://www.linkedin.com 7
http://crisisdoctor.tumblr.com 7
http://elisha-the-learner.blogspot.com 6
http://blog.infolia.pl 5
http://pinterest.com 5
http://us-w1.rockmelt.com 4
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17 of 7 previous next Post a comment

  • StanieLim Stanie Lim, Senior Manager at Ascott Centre for Excellence Great set of slides, I like the way you get to the points by listing what was done right and otherwise. Thanks for sharing Elisha. 3 months ago
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  • sonymd1 Che-Shang Hsu It is really useful case that explains how social media help business to go through a crisis or lead to worse situation; especially from BP case. I think BP was the top line news at that time in every country and we can learn how worse they did through social media to ruin their reputation. Social media is a good tool to keep strong relationship with your customers even end-users, so if a firm break the relationship means they don't want their customers; on the other hand, they are saying that I don't want your friends and whoever has relationship with you. In contrast, if a firm uses it in a right way can not only help a firm to go through crisis also help to get loyal customer and a good reputation. Thanks for sharing!! 1 year ago
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  • adrienne_noel Adrienne Noel, BOSS LADY at Marketing Minds At Work Great analyses. 1 year ago
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  • Chayananzayuri Chayanan Jiravahdh, Social Media Manager at Thaiconnexion Co.,Ltd thank you 1 year ago
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  • MarcWesseling UltraSuperNew Inc. at UltraSuperNew Inc. nice one and thanks! 2 years ago
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  • elishatan Elisha Tan, Founder at Learnemy Thank you! Glad to be providing value to you! 2 years ago
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  • ertugrulm Ertugrul Malatyali at Ertugrul Malatyali Good coverage of recent crises and social media extensions. 2 years ago
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