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By
Delphine Bheny
@iLabAfrica
THE WAY TO GO :
DESIGN FOR SOCIAL
MEDIA-BASED LEARNING
A Case of Strathmore University
CONTENT
• Introduction
• Research Objectives
• Methodology Used
• Findings
• Conclusions
Introduction
Social Media:
Create, Modify and Distribute content
...through the use of devices such as
mobile phones, tablets, etc.
...using platforms such as blogs, social
sites and wikis among others.
Social Media Myth
“...the introduction of social media in the classroom would be a
distraction to students and that social media being an informal
platform, could not be applied to teaching and learning”
SOCIAL MEDIA BENEFITS
• Provide learner generated content
• Students actively participate in the construction of their experience
rather than passively absorbing content
• Offer clarifications on non-complex class issues
• Collaborative in nature
• Exciting to young people, therefore a motivation
Research Objectives
• What devices students own or have access to
• Whether they use social media for learning
• What kind of learning materials they share on social media
• How much time they spend on social media
Research Approach
Desktop Research
Target and Sample Population
Questionnaire, Focus groups
Data Analysis
DEVICES
TYPES OF MOBILE PHONES
WILLING TO BUY A SMART PHONE?
GROUP CHATS
WHO IS IN THE DISCUSSION?
ACTIVITIES ON SOCIAL MEDIA
LEARNING MATERIAL SHARED ON SOCIAL
MEDIA
• Assignments solutions/Frustrations
• Group work
• Exams information
• Educative articles/journals/books/blog
• Football, Recipes, Politics, Humor/jokes
• Photos/funny photos of classmates
• Comments on enjoyed lectures
• Past papers for exams
• School calendar events
• Schedules/alterations
• An alternative forum to e-Learning
TIME SPENT ON SOCIAL SITES
KEY CONSIDERATIONS
• Devices
• Adoption
• Training
• Moderators
• LMSs vs. Social platforms
Conclusions and Recommendations
• Students are using social media in
learning
• Students are using social media
more than e-learning system
• Some lecturers have embraced SN
to reach their students
• There is need to design for Social
media, or redesign the e-learning
system in a more collaborative or
engaging manner
• Establish a way to compare traffic
on e-learning system and traffic on
social platforms created by
lecturers/University.
Conclusions Recommendation
THANK YOU

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2014 e learning innovations conference bheny delphine social media the way to go

  • 1. By Delphine Bheny @iLabAfrica THE WAY TO GO : DESIGN FOR SOCIAL MEDIA-BASED LEARNING A Case of Strathmore University
  • 2. CONTENT • Introduction • Research Objectives • Methodology Used • Findings • Conclusions
  • 3. Introduction Social Media: Create, Modify and Distribute content ...through the use of devices such as mobile phones, tablets, etc. ...using platforms such as blogs, social sites and wikis among others.
  • 4. Social Media Myth “...the introduction of social media in the classroom would be a distraction to students and that social media being an informal platform, could not be applied to teaching and learning”
  • 5. SOCIAL MEDIA BENEFITS • Provide learner generated content • Students actively participate in the construction of their experience rather than passively absorbing content • Offer clarifications on non-complex class issues • Collaborative in nature • Exciting to young people, therefore a motivation
  • 6. Research Objectives • What devices students own or have access to • Whether they use social media for learning • What kind of learning materials they share on social media • How much time they spend on social media
  • 7. Research Approach Desktop Research Target and Sample Population Questionnaire, Focus groups Data Analysis
  • 10. WILLING TO BUY A SMART PHONE?
  • 12. WHO IS IN THE DISCUSSION?
  • 14. LEARNING MATERIAL SHARED ON SOCIAL MEDIA • Assignments solutions/Frustrations • Group work • Exams information • Educative articles/journals/books/blog • Football, Recipes, Politics, Humor/jokes • Photos/funny photos of classmates • Comments on enjoyed lectures • Past papers for exams • School calendar events • Schedules/alterations • An alternative forum to e-Learning
  • 15. TIME SPENT ON SOCIAL SITES
  • 16. KEY CONSIDERATIONS • Devices • Adoption • Training • Moderators • LMSs vs. Social platforms
  • 17. Conclusions and Recommendations • Students are using social media in learning • Students are using social media more than e-learning system • Some lecturers have embraced SN to reach their students • There is need to design for Social media, or redesign the e-learning system in a more collaborative or engaging manner • Establish a way to compare traffic on e-learning system and traffic on social platforms created by lecturers/University. Conclusions Recommendation