1. An E-mail Based Intervention for Daily Sunscreen Application on MBA Students Eric Kinariwala habits.stanford.edu

2. participants

3. trigger daily e-mail at ~7am with short description of the weather and a humorous image

4. trigger

5. response students read e-mail in morning during morning routine; responded via smartphone or desktop indicating application at various points during the day. Students enjoyed the humorous images

6. results eight total participants received daily e-mails

7. results eight total participants received daily e-mails

8. summary Overall five of eight students showed high response rates (86% average) Women were more responsive than men (100% response rate among women, 73% for men) Frequent e-mail users and typically quick responders had better response rates