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Mobile App Design for Behavior Change

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Mobile App Design for Behavior Change,[object Object],Eva Kaniasty,[object Object]
Agenda,[object Object],Introduction to Behavior Change,[object Object],Why Mobile?,[object Object],Mobile Design for Behavior Change – State of the Art,[object Object],Mobile Design for Behavior Change – The Future!,[object Object],Persuasive Design Exercise,[object Object],Red Pill UX, 6/2011,[object Object],evak@redpillux.com,[object Object],Mobile App Design for Behavior Change, page 2,[object Object]
Behavior Grid,[object Object],Source: BJ Fogg, Persuasive Technology Lab at Stanford University; http://www.behaviorwizard.org/,[object Object],Red Pill UX, 6/2011,[object Object],evak@redpillux.com,[object Object],Mobile App Design for Behavior Change, page 3,[object Object]
Dots (Attempts),[object Object],Source: BJ Fogg, Persuasive Technology Lab at Stanford University,[object Object],Red Pill UX, 6/2011,[object Object],evak@redpillux.com,[object Object],Mobile App Design for Behavior Change, page 4,[object Object],Buy whole wheat pasta ,[object Object],at the SuperMarket tomorrow.,[object Object]
Span (Streaks),[object Object],Source: BJ Fogg, Persuasive Technology Lab at Stanford University,[object Object],Red Pill UX, 6/2011,[object Object],evak@redpillux.com,[object Object],Mobile App Design for Behavior Change, page 5,[object Object],Cut back on sugar for 30 days.,[object Object]
Path (Habits),[object Object],Stop drinking soda. ,[object Object],Source: BJ Fogg, Persuasive Technology Lab at Stanford University,[object Object],Red Pill UX, 6/2011,[object Object],evak@redpillux.com,[object Object],Mobile App Design for Behavior Change, page 6,[object Object]
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Mobile App Design for Behavior Change

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