Augmented Reality & Cross Media / Feb. 2011

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拡張現実とクロスメディアの導入案と事例集  / The Augmented reality, and the introduction idea and the case with cross media

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Augmented Reality & Cross Media / Feb. 2011

  1. 1. Improvement of customer experience value AR( ) Augmented Reality & Cross media strategy 2011 2 24 ( ) (Etsuji Kameyama)2011 2 25 1
  2. 2. 2011 2 25 2
  3. 3. AR2011 2 25 3
  4. 4. 2011 2 25 4
  5. 5. AR AR2011 2 25 5
  6. 6. AR 2010 12011 2 25 6
  7. 7. AR 2011 12011 2 25 7
  8. 8. PC Web iPhone PC ...2011 2 25 8
  9. 9. AR2011 2 25 9
  10. 10. AR2011 2 25 10
  11. 11. AR2011 2 25 11
  12. 12. AR2011 2 25 12
  13. 13. PTAM AR2011 2 25 13
  14. 14. AR2011 2 25 14
  15. 15. AR PC Web Apple iPhone Android Sony PSP / NGP Android PC NINTENDO DS2011 2 25 15
  16. 16. Docomo AR Walker Vuzix Wrap 920AR MS Kinect NEC Tele Scouter2011 2 25 16
  17. 17. AR2011 2 25 17
  18. 18. .... XXXXXX XXXXXX XXXXXX XXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXX XXXXXXXXXXXX XXXXXX2011 2 25 18
  19. 19. PC PC Web ... Login Username: Password: Forgot your password? Signup Login2011 2 25 19
  20. 20. SHOP AR GET ( )2011 2 25 20
  21. 21. TV CM TV ... TV ※ Login Username: Password: Forgot your password? Signup Login2011 2 25 21
  22. 22. ... SNS AR XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX Twitter Facebook2011 2 25 22
  23. 23. AR2011 2 25 23
  24. 24. AR2011 2 25 24
  25. 25. TISSOT Tissot ( ) - http://www.tissot.ch/reality/2011 2 25 25
  26. 26. American Express AR ” ”2011 2 25 26
  27. 27. /SLAM Technical and Sportswear cube at the 50th International Boat Show, in Genoa( )2011 2 25 27
  28. 28. LEGO 3D metaio2011 2 25 28
  29. 29. AR2011 2 25 29
  30. 30. AR TV2011 2 25 30
  31. 31. MARLBORO GOLD2011 2 25 31
  32. 32. Smirnoff ( ) https://www.smirnoff.com/templates/smirnoffthere.aspx? id=4296022091&smf_c=JP&LangType=1041 322011 2 25 32
  33. 33. AR2011 2 25 33
  34. 34. TOYOTA FJ2011 2 25 34
  35. 35. GnG (Koozyt) http://www.koozyt.com/solutions/gng/2011 2 25 35
  36. 36. SPUR 362011 2 25 36
  37. 37. Preview ( ) http://www.stylebible.ph/preview_augmented_reality/ 372011 2 25 37
  38. 38. Kompas ( ) http://www.stylebible.ph/preview_augmented_reality/ 382011 2 25 38
  39. 39. AR2011 2 25 39
  40. 40. NISSAN JUKE Total Immersion 402011 2 25 40
  41. 41. TACORI / Boucheron Boucheron ( )- http://www.myboucheron.com/ TACORI ( ) - http://www.tacori.com/tryiton2011 2 25 41
  42. 42. AR Junaio: metaio AR iPhone Android http://www.junaio.com/2011 2 25 42
  43. 43. AR2011 2 25 43
  44. 44. BARNES&NOBELEsquire B N AR 442011 2 25 44
  45. 45. Denny’s http://k-tai.impress.co.jp/docs/news/20101227_417688.html 452011 2 25 45
  46. 46. NEXT 462011 2 25 46
  47. 47. AR2011 2 25 47
  48. 48. Dinosaurs Alive! 25 http://www.bookscomealive.co.uk/ 48 Total Immersion2011 2 25 48
  49. 49. HUMAN BODY Total Immersion 492011 2 25 49
  50. 50. AR2011 2 25 50
  51. 51. Galileo2011 2 25 51
  52. 52. KIA Optima2011 2 25 52
  53. 53. CBC( ) AR2011 2 25 53
  54. 54. STAR DRIVER iPhone Scan it AR TV AR AR (via http://markezine.jp/article/detail/13192) STAR DRIVER MBS TBS 5 5 30 3 6 AR2011 2 25 54
  55. 55. 2011 2 25 55
  56. 56. AR 7 ( , , )---AR AR2011 2 25 56
  57. 57. - 1 AR2011 2 25 57
  58. 58. -2011 2 25 58
  59. 59. AR ※ 3D2011 2 25 59
  60. 60. AR Koozyt … GnG,KART iPhone/Android/Flash ,PlaceEngine Android SREngine … iPhone / Concept … iPhone,Android,PC / … 3 / metaio … Unifeye PC,mobile,iPhone ... SekaiCamera (iPhone,Android, ) Layar … iPhone,Android junaio ... iPhone,Android / metaio TOTAL IMMERSION … D’Fusion KIOSK,PC,iPhone ARToolKit,NyARToolKit,FLARToolKit …C++ ,Java (A ),Flash (saqoosha ) AR-media … Google Earth ARSights Qualcomm … QCAR(Android ) Seac02 ... LinceoVR,Eligo KIOSK,PC,iPhone2011 2 25 60
  61. 61. 2011 2 25 61
  62. 62. μ( ) AR AR  AR( )2011 2 25 62
  63. 63. μ AR AR AR AR μ AR AR AR μ ○ ○ ○ ○ ○2011 2 25 63
  64. 64. μ μ AR● μ ● μ ● ” “ AR net What? net movie movie photo photoμ + + 600● … N : 38.7047 E : 139.9676 N : 38.7047 E : 139.9676 μ ● KW2011 2 25 64
  65. 65. ASP/SaaS .....     SCOPE-Navi ViVi ● SaaS ●Web ● ● ● ● ● ●EC ●PC ●PC ● ● SCOPE-Knight SCOPE-SEO / LPO ●SCOPE-Navi ● Web ● ● ● ●2011 2 25 65
  66. 66. AR RIA AR mue-ar@knowledge-works.co.jp TEL 03-5402-0180 AR μ mue : http://hp.knowledge-works.co.jp/modules/contents/content0060.html AR-Blog : http://development.blog.shinobi.jp/Category/47/ Twitter : @kurakura http://www.facebook.com/ekameyama2011 2 25 66

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