The document discusses the enhancement of customer experience through augmented reality (AR) and cross-media strategies. It references various AR applications, devices, and platforms relevant to marketing and consumer engagement. Additionally, it presents a collection of examples and links related to AR implementations across different brands and industries.

1. Improvement of customer experience value
AR( )
Augmented Reality & Cross media strategy
2011 2 24 ( )
(Etsuji Kameyama)
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2. 2011 2 25 2

3. AR
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4. 2011 2 25 4

5. AR
AR
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6. AR 2010 1
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7. AR 2011 1
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8. PC Web
iPhone PC
...
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9. AR
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10. AR
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11. AR
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12. AR
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13. PTAM
AR
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14. AR
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15. AR
PC Web
Apple iPhone Android
Sony PSP / NGP
Android
PC
NINTENDO DS
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16. Docomo AR Walker Vuzix Wrap 920AR
MS Kinect
NEC Tele Scouter
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17. AR
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18. ....
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19. PC PC Web
...
Login
Username:
Password:
Forgot your password?
Signup Login
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20. SHOP
AR
GET
( )
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21. TV CM
TV
...
TV
※
Login
Username:
Password:
Forgot your password?
Signup Login
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22. ...
SNS
AR
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Twitter Facebook
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23. AR
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24. AR
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25. TISSOT
Tissot ( ) - http://www.tissot.ch/reality/
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26. American Express
AR
” ”
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27. /SLAM
Technical and Sportswear cube at the 50th International Boat Show, in Genoa( )
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28. LEGO
3D metaio
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29. AR
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30. AR
TV
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31. MARLBORO GOLD
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32. Smirnoff ( )
https://www.smirnoff.com/templates/smirnoffthere.aspx?
id=4296022091&smf_c=JP&LangType=1041
32
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33. AR
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34. TOYOTA FJ
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35. GnG (Koozyt)
http://www.koozyt.com/solutions/gng/
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36. SPUR
36
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37. Preview ( )
http://www.stylebible.ph/preview_augmented_reality/
37
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38. Kompas ( )
http://www.stylebible.ph/preview_augmented_reality/
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39. AR
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40. NISSAN JUKE
Total Immersion
40
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41. TACORI / Boucheron
Boucheron ( )- http://www.myboucheron.com/
TACORI ( ) - http://www.tacori.com/tryiton
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42. AR
Junaio: metaio AR
iPhone Android http://www.junaio.com/
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43. AR
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44. BARNES&NOBEL
Esquire B N
AR
44
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45. Denny’s
http://k-tai.impress.co.jp/docs/news/20101227_417688.html
45
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46. NEXT
46
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47. AR
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48. Dinosaurs Alive!
25 http://www.bookscomealive.co.uk/
48
Total Immersion
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49. HUMAN BODY
Total Immersion
49
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50. AR
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51. Galileo
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52. KIA Optima
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53. CBC( )
AR
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54. STAR DRIVER
iPhone Scan it AR
TV AR
AR
(via http://markezine.jp/article/detail/13192)
STAR DRIVER MBS TBS 5 5
30 3 6 AR
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56. AR 7
( , , )---AR
AR
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57. -
1 AR
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58. -
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59. AR
※ 3D
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60. AR
Koozyt … GnG,KART iPhone/Android/Flash ,PlaceEngine Android
SREngine … iPhone /
Qoncept … iPhone,Android,PC /
… 3 /
metaio … Unifeye PC,mobile,iPhone
... SekaiCamera (iPhone,Android, )
Layar … iPhone,Android
junaio ... iPhone,Android / metaio
TOTAL IMMERSION … D’Fusion KIOSK,PC,iPhone
ARToolKit,NyARToolKit,FLARToolKit …C++ ,Java (A ),Flash (saqoosha )
AR-media … Google Earth ARSights
Qualcomm … QCAR(Android )
Seac02 ... LinceoVR,Eligo KIOSK,PC,iPhone
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61. 2011 2 25 61

62. μ( )
AR
AR
AR( )
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63. μ AR
AR AR AR μ AR
AR
AR
μ
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64. μ
μ AR
● μ
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μ
● ” “ AR
net What? net
movie movie
photo photo
μ + + 600
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N : 38.7047 E : 139.9676 N : 38.7047 E : 139.9676
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KW
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65. ASP/SaaS
.....
SCOPE-Navi ViVi
● SaaS ●Web
● ●
● ●
● ●EC
●PC ●PC
● ●
SCOPE-Knight SCOPE-SEO / LPO
●SCOPE-Navi ● Web
● ●
●
●
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66. AR
RIA AR
mue-ar@knowledge-works.co.jp
TEL 03-5402-0180
AR μ mue :
http://hp.knowledge-works.co.jp/modules/contents/content0060.html
AR-Blog : http://development.blog.shinobi.jp/Category/47/
Twitter : @kurakura
http://www.facebook.com/ekameyama
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