IP networking from eircom supports drive for cost efficiency at HSBC.

1. HSBC Ireland
Case Study | IP Networking

2. 2 Case Study - HSBC Ireland
Customer Overview
“For us, the IP network has be
HSBC Ireland is part of HSBC Global and
a ‘set it and forget it’ solution
provides corporate and private banking,
insurance and securities services. It employs over We have not had to perform a
500 people in Dublin. maintenance on the network,
has proved extremely resilient
The Need is key for us, considering the v
of critical faxes being sent eve
A concerted cost efficiency drive raised the need
to reduce the cost of HSBC Global’s Bermuda-
based e-faxing solution and HSBC Ireland call
costs. Declan Cummins
Head of IT, HSBC Ireland
The Solution
HSBC Ireland use eircom IP Networking for
hosting e-faxing in Dublin at a significantly
reduced cost, and for carrying all external HSBC
Ireland calls.
The Benefit
• Cost of sending faxes for HSBC Global
reduced by 79%.
• HSBC Ireland call costs reduced by 29%.
• True confidence in IP Networking as a stable,
resilient service on a 24/7 managed network
from eircom.

3. Case Study - HSBC Ireland 3
een HSBC Ireland
. banks on eircom
any Through innovative use of eircom IP
and it Networking, HSBC Ireland, a subsidiary
t, which of the HSBC Group, has made a large
contribution to the efficiency of the group’s
volume
global operations, delivering significant cost
ery day“. savings for fax and telephony services.
Merging its three Dublin offices into one location
in 2008 gave HSBC Ireland the opportunity
to drive new efficiencies in its operations,
including consolidating its telephony with one
supplier. With over 500 staff relocating into its
headquarters in Grand Canal, HSBC required
robust infrastructure to cope with the
additional users.
Declan Cummins, head of IT at HSBC Ireland,
chose to return HSBC Ireland’s telecoms business
to eircom, primarily due to its consistent service
levels and reliability. Initially, HSBC Ireland used
standard ISDN lines, but as cost efficiency came
into focus as a key priority in 2010, it decided
to upgrade to eircom IP Networking, a decision
which has since delivered savings in a number
of areas.

4. 4 Case Study - HSBC Ireland
79% reduction in international any maintenance on the network, and it has
proved extremely resilient, which is key for us,
fax charges
considering the volume of critical faxes being
sent every day.”
One service in target for cost reduction was
a global e-faxing solution, which traditionally
routed fax traffic from all of HSBC’s global Migrating external voice calls to IP
offices through its Bermuda office. International Networking drives further savings
call charges meant costs for the service were
considerable, and alternative locations including HSBC site-to-site calls are made free of charge
New York and Dublin were considered to host through an internal group network, but HSBC
the service. Ireland staff make hundreds of external calls
daily to mobile, local and national numbers.
Declan knew from discussions with his eircom Encouraged by the cost savings delivered
Account Manager that eircom IP Networking by IP Networking for e-faxing, HSBC Ireland
could deliver significant cost reduction, and implemented a second IP Networking line for
analysis confirmed this: a Dublin-Australia fax external voice calls.
would cost just €0.02, compared to more than
€3.50 (USD5) for a Bermuda-Australia fax, a Looking to the future with eircom
79% saving annually.
As cost reviews continue Declan says HSBC
Today HSBC Ireland is the global fax hub for Ireland will continue to examine how its
HSBC worldwide, sending thouands of faxes investment in IP Networking could help deliver
weekly over IP Networking. “The move has further savings.
raised the profile and reputation of HSBC
Ireland,” said Declan. “It’s also boosted the “Our relationship with eircom is excellent,”
morale of our team here in Dublin as it’s Declan says. “Not only have they helped us
recognised globally how much we’ve been able realise significant cost savings, their reliability
to save annually for the group.” and accountability is second to none. If we chose
to implement any new technology for voice or
Network reliability provides data in the future, eircom would be the provider
we’d choose.”
consistency
For Declan, reliability has been another key
benefit of IP Networking. The consistency of the
service, delivered over a network managed 24/7
by the eircom Network Operations Centre, has
provided real peace of mind.
“For us, the IP network has been a ‘set it and
forget it’ solution. We have not had to perform

5. Case Study - HSBC Ireland 5
“During the first three months
following the migration of all voice
calls to IP we have seen a saving of
29% on our phone bill, compared
to ISDN.
Looking for ways to make cost
savings is one of our key objectives,
and with eircom IP Networking we
have achieved significant reductions
in our telecoms costs,”
Declan Cummins
Head of IT, HSBC Ireland

6. Overview
eircom solution at a glance
• eircom IP Networking provides the ideal • eircom IP Networking is a private nationwide
basis for business efficiency, offering IP network only for eircom customers; it’s
excellent reliability, scalability and cost separate from the public Internet, so traffic
effective bandwidth for voice and data is fully secured, and international links
services. provide global reach.
• Bandwidth can be adjusted at any time, • IP Networking makes it fast and easy for
and dedicated capacity is available for key organisations to connect offices anywhere
applications, so critical business processes to one network, which provides a strong
run smoothly. foundation for initiatives like voice over IP,
centrally hosted applications and secure
remote working.
Get in touch
To find out how IP Networking can benefit
your business, please contact your
eircom Account Manager.
www.eircomforbusiness.ie