yutongo process approach

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yutongo revolutionizes the way we innovate.

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yutongo process approach

  1. 1. Phase 1: Setup of an Idea Challenge To private community of Example customer on yutongo.com • 20 innovators • From Turkey, To public community of Argentinia, Pakistan, yutongo.com USA, India, Switzerland etc. And to: email, facebook, • 5 US$ / 10 min twitter, facebook adsDefine goals Split to manageable Define your Broadcast sub questions community
  2. 2. Phase 2: Crowdsource the creative content «Scan», «Health», «Biking», «Bedtime stories», «languages», «Reading», «Kids», «Google», «Doctor», «Learn», «Photo», «Text to speech», «Travel» Idea «Google Bedtime Story Reading» This app from Google reads bedtime stories from Google Books through text to speech to my kids before bedtime or on the run while travelling in the family car. Collect Merge Idea Idea Fragments Fragments to ideasAverage number with 50 participants Average number with 50 participants 2’000 Idea Fragments 500 Complete Ideas
  3. 3. Phase 2: Evaluate and manage ideasIdea «Google Story Reading»This App from Google reads bedtimestories from Google Books throughtext to speech to my kids beforebedtime or on the run while travellingin the family car.Idea «Health Photo App»I make a picture of my skin when Iam worried and send it to the app.The app is from my healthinsurance and it says if I have togo to the doctor. Evaluation of ideas Search, sort, select form merging & manage ideas
  4. 4. What changes?• Irrelevant who contributes a creative thought• Impossible to define a «winner»• Pay micro salary instead of prizes (it’s not a contest)• Collective creative intelligence outperforms single talents• Democratization of creativity yutongo revolutionizes the way we innovate

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