Online Engagement in the Public Sector

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Victoria Online Seminar Series Presentation 7 November 2011 by Nick McPherson, Viacorp. The presentation includes: Information about best practice in Digital Communications, Online Engagement and Social Marketing; Case studies from some of the most innovative Government Departments; and How social media and interactive technology can improve stakeholder engagement

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  • Timing: Presentation should take 45 mins to 1 hour Firstly, I’d like to thank Vanessa Scott, Content Manager, eServices for organizing this seminar and also Chris Riordan, Digital Media Manager, Communications Branch at Dept of Human Services and Marc Duval, Senior Internet Advisor, Corporate Communications at DPCD who will help answer any questions you may have during the Q&A session.
  • Online video is the fastest growing segment of internet traffic (dark blue segment in bottom corner) with Netflix = 30% of all peak downstream traffic as at May 2011 whereas You Tube is only 11%- Youtube! Talk about a truly global audience: 60 percent of all video views on YouTube come from users who select a language other than English.YouTube has previously said thatit clocks more than three billion video views every day. This means that at least 1.8 billion of those views come from people whose primary language is not EnglishAND Facebook tops Google for US Web Traffic, in fact if Facebook was a country it would be the third largest in the world. 50% of mobile traffic in the UK is Facebook.So, the way we consume information is changing and online video is a key driver
  • So, what about Australia.The numbers above refer to 1 month, November 2010 – which would be a little higher than that by now.Comscore – State of the internet report, available for download from the Comscore siteAustralia compares favorably in terms of amount of video viewed online with the rest of the world pre NBN so this is expected to growexpected to experience rapid growth as NBN rolls out
  • Video can be consumed anywhere now, not just in the home, public transport, waiting in queues at the bank 46% of Australians now own a smart phone, expected to be over 60% in next 6 months (source: Neilsen July 2011) With a report recently stating that Australia’s smart phone penetration almost equaling that of PCs.
  • -Apple dominating the market with iPad & iPhone at 43% combined market share-this breakdown is constantly shifting but Apples & Google's android are the leading operating systemsWe can stream into both Android and iOS (Apple) e.g. Live streaming of Splendour in the Grass- important to note that Androids and iPads were not around 18 months ago
  • So, what’s hot right now
  • - Delivering rich media content to viewers through multiple devices & multiple channels has been one of the key trends of the year so farIn line with the stats we presented earlier on the growth in mobile video, one of the biggest trends we are seeing is demand for video streaming to multiple devices. Clients aren’t thinking about just streaming to desktop but how they can reach an audience on the go as well- Reaching audiences through social media channels and campaign websites has been a key theme as well and we’ll explore that in more detail on the next few slides
  • As part of the Vivid Festival we live streamed video image of the lighting of the Opera House sails into a custom YouTube pageThis was also streamed live into an iPhone app which allowed you to watch from your mobileThis ran live for 10 nights with highlights videos available at other timesPublic Sector Case study to follow
  • Also, live stream into facebook, e.g.NRMA ran a competition in Martin Place over 3 days where contestants had to keep their hand on a VW Golf while performing different tasksThe tasks were decided by viewers voting through Facebook The competition was streamed live into NRMA Facebook page for 3 daysAnother example;Vodafone Pinata challenge allowed viewers to control a robot to hit a PinataThis was live streamed into the Vodafone Facebook page along with controls for the robot arm
  • StaySmartOnline is a great example of video front and center – using an enhanced media playerViocorp works closely with the Department of Broadband, Communication & the Digital Economy (DBCDE)through a series of 12 videos that has closed captions and downloadable transcripts making it WACG Level A compliantReturn on InvestmentSince it’s launch in late May the Stay Smart Online Videos have been viewed over 10,000 times and have increased public awareness through education
  • WCAG refers to Web Content Accessibility GuidelinesThink about it as how blind / deaf people access your content and ensuring they have access to the same info as all online viewersGovernment is taking the lead at the moment but will eventually come into private sector. Right now, you ALL should really be thinking about transcripts for ALL online video. DPCD case study to follow
  • Viocorp provides the tools that engage audiences through viewer interactionIBM Smart Business Series – viewers could ask questions of panel and there was also a live chat feed with comments from viewersVodafone Pinata challenge – users could control robot arm throughFacebook to hit a Pinata in the shape of the Vodafone logo and win prizesPublic Sector case study to follow
  • The last 6 months has seen a big increase in the usage of LiveBOX, a portable live streaming unit Streamed live from Great Ocean Road, Gold Coast Stadium during a League game or- KPMG auditorium which had no internet connectivity or lines for us to useGained great confidence in the streaming reliability of this platform and are using it more and more for everyday corporate events
  • So, in summary think about engaging your audience online via communicating to multi-devices (iPhones, iPads), Ensure video is included in your social media strategy. How can your content be more interactive? And of course, don’t forget accessibility.
  • Best practice case studies in the public sector,
  • Viocorp is very proud of the recently launched WebTV portal for the Department of Defence.This WebTV portal is powered by the same professional online video platform used by all our clients including DHS, DPCD. The portal is used for public affairs and has now set a benchmark for online government communications with transcripts available. It provides centralised management of video in categories or sub-channels and also the ability to download MP4s or WMVsOther functionality available for the portal user include;- RSS, Social Media sharing functionality, and the ability to create your own playlists like creating your own custom TV program from all the video, images and audio hosted from this portal-Go to video.defence.gov.au
  • Great example of using Video to solve a HR problemRTA employ 70 graduates per year. Application process takes up to 8 months and they need to better engage recruitsRTA graduates are a tech savvy demographic and RTA needed to speak their languageRTA needed to change its traditional image to a exciting and progressive one using a Custom Enhanced Media Player with an expandable playlistSo, the solution supports PC, MAC, iPhone and iPhone devices and Player has an inbuilt device detection to support web and mobileAccessible,User will have the ability to read and download the transcript Solution to support social networks and AA accessibilitySecure and scalable hosting environmentRTA decreased its graduate drop-off rate significantly using video to engage throughout.
  • During the Vivid Festival we partnered with Apple and YouTube to deliver a live stream of ‘Light the Sails’ to the SOH custom YouTube page, SOH portal and iPhone app.Vivid Festival experience was enhanced by viewers able to watch the live stream and listen to the soundtrack through a mobile device at the same time- deliver live stream for 12 consecutive days
  • A more relevant example of live streaming into YouTube;Viostream streamed the live debate to the Australia Votes YouTube ChanelThe event is now available for viewing on-demand and has had over 150,000 viewsChris will touch on the benefits and warnings of using Youtube during his presentation.However, Viocorp is a premium partner of YouTube and is an amazing channel for publishing video, however it is not a suitable replacement for a professional video platform
  • Viocorp has recently live webcast DEECDs Internal communications to all staffWe partnered with the in-house production team and broadcast to all staff at 9 regional venues and also via desktopThe Video solutionTwo camera shoot to enhance viewer engagementSynched slidesModerated Q&A, via ask a questionAccessibility i.e. AUSLAN interpreterViocorp also helped DEECDwith identifying, advising and testing regional offices IT infrastructure for suitability of live webcasts
  • For DEEWR, the Australian Youth Forum hosted by Kate Ellis, Minister for Youth - Live interactive webcast production. Using a digital platform to communicate with the Youth was a successful strategy which, combined with real time polling, significantly increased engagement
  • Three concurrent full day live streams for DEEWR the Australian Education Ministers' 2010 Forum, Hosted by the Minster for School Education, Peter Garrett.Highlights;Live moderated web chat - Interactivity via a twitter feed and moderated Q&ABeing able to select from three concurrent streams was empowering for the user.Real time feedback was enabled
  • Viostream (is to my current knowledge) the only commonwealth accredited online video management platformReturn on InvestmentThe Prime Minister is able to communicate with the public through a secure, direct channel The Department maintains full control over content and is able to communicate without being subject to ‘media spin’One of the first transcripts players developed by Viocorpwww.pm.gov.au/photos-video
  • We have live webcast Public Interest Forums, however this is a great example of using an enhanced media player for placing ON DEMAND video ‘front and center’ to communicate positive behaviour in Sport.Marc can talk to this and the following case study during the Q&A, However, this is great execution, with Transcripts for all videos available.Not only is this a great example of engaging audiences but is a great example of the power of partnerships in production,like the partnership with ACMI in the following slide;
  • In Our Words is a Digital Storytelling Project which aims to record up to 200 stories of the wartime experiencesUp to 5 Enhanced Media Players approx 55 videos publishedACMI digital storytelling workshops contributing quality productionsAlso, EMP players allow these videos to play on mobile devices via HTML5 players
  • Extending greater reach for industry forums with stakeholders around the countryPlease take note of the links at bottom, as these are public sites.
  • International audience with simultaneous streams, with on demand version extending coverage to interested stakeholders for days and weeks after the event
  • DEEWR deliver self managed live webcasts from their own custom made, sate of the art Theatre. Live events extended to remote audiences4 HD cameras and a vision mixer capture contentVideo conferencing used to engage remote presenters ROIEfficiencies achieved by reducing travel costs associated with communicating to remote audiences
  • The first major live webcast for Government by ViocorpThe Summit was an exciting initiative aimed at harnessing the best ideas for building a modern Australia ready for the challenges of the 21st century.
  • Video invites are great for providing cut-through in your cluttered inboxDramatic increase in event registrations
  • So, as we move towards wrapping up this presentation, I’d like to give a quick overview of our Digital Media Workshop, which part of this presentation is based on.
  • Jill and I during this part of the workshop with existing and prospective clients in Melbourne conduct a self discovery session We ask your thoughts and opinions on where you see your online strategy now and in the future.For example, video presence, can I see a quick show of hands for those that think they have enough videos on their current site, with a lot being 4, and 1 being minimal?
  • it is by looking across all of these clients and sectors that we have pulled research and framework for today’s workshop- Although these logos represent some of our most noteworthy clients, our experience base covers small to large and budgets from $500 to $1 million
  • In Follow-up I’d like to offer each of you the opportunity to book a digital media workshops for interested departments, agencies.Workshop Outcomes includeReview best-practice within Public SectorAssess current execution Identify improvements to digital media strategyIdentify priority action pointsPlease see me after the session or if you have to run please connect via linked in, twitter etc nickmacpherson1
  • Online Engagement in the Public Sector

    1. 1. Online Engagement Workshop November 2011 1
    2. 2. Agenda & Outcomes• Agenda & Format  Introductions  Video 2011 Showcase • Online video paradigm shift • Top 5 Trends • Case studies • Summary  Digital Media Workshop Overview  Client Presentation – Chris Riordan, DHS  Q&A – Chris Riordan & Marc Duval (DPCD) 2
    3. 3. Video 2011 Showcase • What are the trends? • Who is leading the way? 3
    4. 4. Rapid growth in desktop and mobile video streaming• Online Video will account for 46% of consumer internet traffic by 2014• Video streaming will consume 66% of global mobile data by 2014• Netflix video streaming accounts for more internet traffic in the US than any other single sourceDesktop Internet Traffic Mobile Internet Traffic 4
    5. 5. Online Video in Australia 5
    6. 6. Mobile devices are accelerating video uptake 6
    7. 7. Apple devices dominating mobile video 7
    8. 8. What’s Hot Right Now• The 5 trends you need to know about and how we can help you stay on top of them 8
    9. 9. 1. Reaching audiences across multiple devicesWhat is it ? • Giving viewers a consistent experience across desktop, tablet and mobileWho is doing it ? • CommSec • Sydney Opera House • TonTonHow can Viocorp help you ?• Automatic device detection and support for all major devices• Advice on how best to deliver your content across new platforms 9
    10. 10. 2. Reaching audiences across multiple channelsWhat is it ? • Streaming events across YouTube, Facebook, iPhone AppsWho is doing it ? • Vivid Festival Sydney Opera House • TedX Conference • Virgin Mobile Laneways Festival • Sky News Federal electionHow can Viocorp help you ? • Viocorp is a YouTube premium partner • Experience of delivering online video into most social media channels 10
    11. 11. 2. Reaching audiences across multiple channelsWhat is it ? • Live streaming digital marketing events into Facebook fan pagesWho is doing it ? • NRMA Challenge • Vodafone Pinata Challenge • SonyEricssonXpediaHow we can help you ? • Experience of streaming into Facebook • Live stream from anywhere using liveBOX technology 11
    12. 12. 3. AccessibilityWhat is it ? • Transcripts of videos • Closed captioning • Sign language (AUSLAN) videosWho is doing it ? • Australian Public Service (now) • We expect it to expand to other sectorsHow we can help you ? • Transcript / Captioning coming in Viostream • XML transcript ingest to simplify / automate captioning process 12
    13. 13. 3. What is Accessibility & WCAG 2.0 ?• The degree to which a product, device, service, or environment is available to as many people as possible.• Focuses on people with disabilities or special needs and their right of access to content through assistive technology.• (WCAG) 2.0 covers a wide range of recommendations for making Web content more accessible.• Conformance Level & Deadline for the Australian Public Service:  A by December 31 2012 (e.g. Transcript & closed captions for on-demand video)  AA by December 31 2014 (e.g. Live captioning for webcasts)  AAA TBC• All Public Service websites and web content created after July 2010 must meet at least WCAG 2.0 Single A by 31 December 2012. 13
    14. 14. 4. Viewer InteractionWhat is it ? • Twitter Feed / Chat • Engaging audiences by giving • Survey / Polling them tools to interact with the presentationWho is doing it ? • 70% + of all Live events • Doritos Battle of the Flavours • Vodafone PinataChallengeHow we can help you ? • Online Q&A 14
    15. 15. 5. LiveBOX – Streaming live from anywhere• What is it ?  Ability to live stream from anywhere  Portable unit with 7 x 3G SIM cards and up to 21 simultaneous connections• Who is doing it ?  Tourism – Great Ocean Road  Sports – Rugby League for Sky Sports  Corporate – KPMG• How can we help you ?  Open the boundaries to what can be live streamed  Reduce cost and complexity of live event broadcast
    16. 16. Summary• Think about engaging your audiences through all the applications that are appropriate – are your audiences using iPhones, iPads etc?• Ensure that video is integrated into your social media strategy• Consider how your content can be made more interactive – e.g. User generated content competitions, live chat with the CEO, vote for your favourite idea etc.• Maintain a watching brief on accessibility - we‟ll keep you posted on developments 16
    17. 17. Best Practice Case Studies 17
    18. 18. CASE STUDY: Department of DefenceCHALLENGE- Provide a link between the members of the Australian Defence force and their families- A large number of video assets that needed to be made available to the media and members of the general public- In response to public events or crises new video assets needed to be able to upload them quickly and easilySOLUTION CustomisedMedia Portal Users can view the video on PC, Mac, iPad, iPhone Accessible - Users can download media and transcripts Large amount of content easily managed with search functionality Sharing via Facebook, Twitter, email, and URLRESULTS• Collectively the videos have been viewed 1000‟s of times• DoD is now seen as an open and proactive communicator http://video.defence.gov.au 18
    19. 19. CASE STUDY: RTA Graduate ProgramCHALLENGE- Compete for talent in a marketplace with much “sexier” alternatives- Attract good candidates and sustain the interest and excitement during prolonged process- Promote Aboriginal Graduate recruitmentSOLUTION Regular video messages including peer testimonials RTA customised interface + an Aboriginal specific design interface SMS message + Newsletter sent to Graduates regularly with a link to videos Users will be able to pull through the video thumbnail, title and player URL into Facebook Wall or private message or Twitter feedRESULTS• High interest generated from RTA Graduate program• RTA is perceived as a tech savvy organisation• Date: July 2011 – March 2012 19
    20. 20. CASE STUDY: Sydney Opera HouseCHALLENGE• Deliver an engaging and compelling Vivid Festival by providing live, interactive video to audiences around the worldSOLUTION Live stream of the „Lighting of the Sails‟ during the Vivid festival to SOH YouTube channel, SOH website and an iPhone app. Viocorp partnered with Apple and YouTube to test and deliver live stream for 12 consecutive daysRESULTS• iPhone app had over 1000 downloads a day• 100% uptime for 6hrs every night for 12 consecutive days• Vivid Festival experience was enhanced by viewers able to watch the live stream and listen to the soundtrack through a mobile device at the same time• Sydney Opera House launched their new Live video web page catapulting their online brand awareness 20
    21. 21. LIVE STREAMING TO YOU TUBE - Election debateElection 2010Google / YouTube – Australian Election 2010• Viostream streamed the live debate to the Australia Votes YouTube Chanel• Viocorp facilitated interactivity with questions from media, local school students and the YouTube community about upcoming federal election.• Senators Kate Lundy and Scott Ludlam, Mr Paul Fletcher MP, and NSW State Manager AEC Mr. Doug Orr• Video Solution  Viocorp took an AV feed from the production company  LiveBOX sent the content to Viocorp‟s Operations Centre where it was encoded live and distributed to remote viewers• Return on Investment  The event is now available for viewing on-demand and has had over 150,000 views http://www.youtube.com/australiavotes 21
    22. 22. LIVE WEBCASTING: Strategy Rollout to All StaffDEECD• Rollout of Strategic Direction to All Staff  Over two sessions, the Hon, Martin Dixon Minister for Education communicated the strategic plan all DEECD staff.  1000 staff gathered in venue with some staff meeting in regional offices to watch and several hundred also watched from their desk tops• Video solution  Filmed at Dallas Brooks Hall, broadcast to 9 remote venues, also available via desktop  Two camera shoot to enhance viewer engagement  Synched slides  Moderated Q&A  Accessibility i.e. AUSLAN interpreter• Outcomes - Greater reach and engagement with staff - Regional office infrastructure testing and consulting 22
    23. 23. LIVE WEBCASTING - Forums with PollingDepartment of Education, Employment andWork Place Relations (DEEWR)• Australian Youth Forum hosted by Kate Ellis, Minister for Youth - Live interactive webcast production.• Video Solution  Real-time polling of audience (in-room and online)  3 cameras and a vision mixer used to capture content  LiveBOX sent the content to Viocorp‟s Operations Centre where it was encoded live and distributed to remote viewers: PC, Mac, iPad & iPhone  A moderated web chat was used to engage the remote audience in the conversation and allow them to post questions to the panel in real-time  The event is now available for viewing on-demand• Return on Investment  Using a digital platform to communicate with the Youth was a successful strategy which, combined with real time polling, significantly increased engagement http://vioca.st/AYF_NationalConversation 23
    24. 24. LIVE WEBCASTING – with Moderated Web ChatDepartment of Education, Employment andWorkplace Relations (DEEWR)Australian Education Ministers 2010 Biennial Forum, Hostedby the Minster for School Education, Peter Garrett.• The Forum brought together over 300 of Australia‟s educational leaders and practitioners.• It provided the opportunity to showcase best-practice initiatives that are improving student outcomes, transforming schools and shaping the education environment into the future.• Video Solution  Three concurrent full day live streams  Live Webcasting Engagement  Live moderated web chat - Interactivity via a twitter feed and moderated Q&A• Return on Investment  Being able to select from three concurrent streams was empowering for the user.  Real time feedback was enabled http://schoolsforum2010.edu.au/ 24
    25. 25. EXTERNAL COMMUNICATIONS - Prime Minister’sVideosDepartment of Prime Minister & Cabinet(PM&C)• The Multimedia section of the PM&C website, enables members of the public to keep up to date with announcements and speeches made by the Prime Minister.• Members of the public can watch community events that are filmed and uploaded to the Prime Ministers website Eg Community Cabinet Meetings.• Video solution  The Department of Prime Minister & Cabinet have a Viostream Standard license which gives them access to a powerful digital media publishing platform allowing them to broadcast high quality video and audio content to digital devices such as websites, mobile and webTV portals.• Return on Investment  The Prime Minister is able to communicate with the public through a secure, direct channel  The Department maintains full control over content and is able to communicate without being subject to „media spin‟ www.pm.gov.au/photos-video 25
    26. 26. EXTERNAL COMMUNICATIONS – Public InterestDept. of Planning and CommunityDevelopment• Video Series on Positive Behaviour in Sport• Partnership with AFL to showcase series of videos to build and share knowledge about respect in sport.• These videos celebrate the contribution that grassroots players and footy fans make towards stronger communities.Video solution  Viocorp hosts the footage transcoded it and uploaded it to the Internet so that those who wish to watch it „on demand‟.  Transcripts also available  Professional Video Platform for full control and reporting of all you digital content, including images (thumbnails), audio and video. http://www.dpcd.vic.gov.au/sport/inclusive-sport 26
    27. 27. EXTERNAL COMMUNICATIONS – Public InterestDept. of Planning and CommunityDevelopment• Video Series „In Our Words‟• In Our Words is a Digital Storytelling Project which aims to record up to 200 stories of the wartime experiences of Victorian veterans and civilians. The project is being run by the Victorian Government in partnership with the Australian Centre for the Moving Image (ACMI) and the Shrine of Remembrance.Video solution  Viocorp hosts the footage transcoded it and uploaded it to the Internet so that those who wish to watch it „on demand‟.  Transcripts also available  Professional Video Platform for full control and reporting of all you digital content, including images (thumbnails), audio and video. http://www.dpcd.vic.gov.au/veterans/veterans-heritage/digital-stories 27
    28. 28. LIVE WEBCASTING - Industry ForumsDepartment of Broadband Communications& Digital Economy (DBCDE)• Online Retail Forum - 18 February 2011• The forum brought together Australian retailers and other parts of the supply chain to discuss the opportunities and challenges that exist for Australian retailers in the digital economy.• Video solution  Viocorp delivered a live webcast of the event over four hours  Participants contributed their thoughts about online retail on Twitter using the hash tag #orf11  Viocorp provided a transcript post event for the On-Demand content • Return on Investment  The webcast of the online retail forum enabled a broader audience to listen to this highly topical subject. http://vioca.st/onlineretail 28
    29. 29. LIVE WEBCASTING – Multi Stream Industry ForumsDepartment of Broadband Communications& Digital Economy (DBCDE)Korea, Australia, New Zealand (KANZ) BroadbandSummit• KANZ Summit was hosted by Senator Stephen Conroy with his counterparts from Korea and New Zealand. The summit brought together industryand government representatives to share insights into their experiences in developing broadband-enabled digital economies.• Video solution  Viocorp took a feed from the host Broadcaster to deliver a Live Webcast of the entire event which comprised of two simultaneous streams running over two days  The event was sold out well in advance so the client requested a fast turnaround for the „on demand‟ content. Viocorp delivered on demand content within 2 hours of each live presentation.• Return on Investment  The live webcast of this international event extended the coverage to interested stakeholders in Korea, New Zealand http://dbcde.viostream.com/schedule/ & Australia. 29
    30. 30. LIVE WEBCASTING - Self-managed Live WebcastingDepartment of Education, Employment andWorkplace Relations (DEEWR)• DEEWR deliver self managed live webcasts from their own custom made, sate of the art Theatre.• Video Solution  Live events extended to remote audiences  4 HD cameras and a vision mixer capture content  Video conferencing used to engage remote presenters  Content encoded live and distributed to remote viewers: PC, Mac, iPad & iPhone  Several user engagement options available the click of a button:  Synchronised slides  Live Q&A, Live web chat, Twitter  Live captioning• Return on Investment  Efficiencies achieved by reducing travel costs associated with communicating to remote audiences http://theatre.deewr.gov.au 30
    31. 31. HIGH PROFILE EVENTS - Thought LeadershipDepartment of Prime Minister & Cabinet(PM&C)• Australian Government 2020 Summit• The Australia 2020 Summit brought together 1000 participants from across the nation and generated more than 900 ideas. The Summit was an exciting initiative aimed at harnessing the best ideas for building a modern Australia ready for the challenges of the 21st century.• Video solution  Viocorp delivered live webcasts of the opening and closing ceremonies as well as key sessions, making them accessible to the general public.  Development of the dedicated publishing website• Return on Investment  The 2020 summit was widely publicised and the webcast enabled the public to have visibility and to feel like they were directly contributing to the conversation 31
    32. 32. HIGH PROFILE EVENTS - Event invitationsThe Singapore Workplace Safety and Health(WSH) Conference 2010• The inaugural WSH Conference 2010 was a high- level conference bringing together senior government officials, CEOs and WSH professionals from diverse industries.• Focused on policy updates and changes to legal rights• Registration rates were lower than in previous years so digital invitations were sent from the Executive Chairman of the Council to increase engagement.• Video solution  Video invite included a short 1 min video from the Chairman  The player for the invitation was customised to fit WSH brand guidelines  The file was enabled with bandwidth detection allowing the best possible video quality to be delivered to the user• Return on Investment  Dramatic increase in event registrations http://www.viostream.com/sing_wsh/ 32
    33. 33. Digital Media Workshop Overview • Assessment of how your current strategy is being executed • Identify priority action points • Digital Media Workshop available for interested departments, agencies & institutions • Please contact melbourne@viocorp.com to book your complimentary workshop 33
    34. 34. Video Presence - exampleHow effective is your video presence – is the content you have easy to find, identify, search ? Volume Ubiquitous 4 3 2 1 Minimal Prominence Front and 4 3 2 1 Buried Center Related Easy to Find 4 3 2 1 Hard to Videos Access Displayed as Clear 4 3 2 1 Obscure Video Search Integrated& 4 3 2 1 Ineffective Useful Video Presence Subtotal 34
    35. 35. Why Viocorp• Local partner  Viocorp operates under the departments conditions stated in Commonwealth Deed of Standing Offer  Viocorp provide Commonwealth and State Departments with control over brand, publishing and distribution of content  Viocorp is an Australian company with local R&D and support• Comprehensive solution  Viocorp provides an end-to-end digital media publishing service  Viocorp provides a private & secure storage facility for digital media assets  Content can be published from Viostream to YouTube at the click of a button• Proven track record  Viocorp has worked closely with various Federal & State Government Departments for over 3-years and will customise solutions to the departments needs  Viocorp is committed to continuous improvement and understanding the Governments evolving requirements  Viocorp is the market leader in live & on-demand streaming services to the Australian public service 35
    36. 36. Viostream •Manage •Encode •Host •Publish 36
    37. 37. CredentialsDepartment of Prime Minister
    38. 38. Vision: Where do you want to get to? 38
    39. 39. Thank You 39

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