The future of advertising, a conversation

A conversation about the future of advertising @edwardboches edwardboches.com Thursday, February 11, 2010

Part 1 Inspiration Thursday, February 11, 2010

Thursday, February 11, 2010

wenneker’s antlers Thursday, February 11, 2010

this was the way to build a brand Thursday, February 11, 2010

this is the new way Thursday, February 11, 2010

Part 2 Exploration Thursday, February 11, 2010

brands agencies consumers media technology Thursday, February 11, 2010

platform talk value community crowdsourcing Thursday, February 11, 2010

So what is the future of advertising? Thursday, February 11, 2010

it ain’t an ad Thursday, February 11, 2010

we used to watch Thursday, February 11, 2010

now we create Thursday, February 11, 2010

our relationships with media are more complex than ever Thursday, February 11, 2010

community is our new source of content Thursday, February 11, 2010

we want to do business with a person Thursday, February 11, 2010

we possess more power than ever Thursday, February 11, 2010

and we take it wherever we go Thursday, February 11, 2010

there’s no such thing as perfect, only perfects Thursday, February 11, 2010

the mp3 is good enough Thursday, February 11, 2010

attention is the new scarcity Thursday, February 11, 2010

once, advertising told stories Thursday, February 11, 2010

now it’s about getting others to tell our stories for us Thursday, February 11, 2010

"We were so overwhelmed with the level of entries and range of high-quality creative ideas pitched for the brief that we found it impossible to pick one. We're certain the two ideas will be a successful campaign for the Peperami brand and the legendary Animal." Peperami marketing manager Noam Buchalter Thursday, February 11, 2010

It’s about inspiring them to actually write and create those stories with us. Thursday, February 11, 2010

audience or community? Thursday, February 11, 2010

what is creative? Thursday, February 11, 2010

Better yet, allow the consumer to become the story. Thursday, February 11, 2010

and ﬁnally, if you do tell stories... Thursday, February 11, 2010

this is not easy Thursday, February 11, 2010

Part 3 Transformation Thursday, February 11, 2010

Targeting + Creative + Conversation Strategy will be new formula Curator/choreographer will emerge as the new important role Crowdsourcing will grow in popularity whether we like it or not Whoever hires the best digital talent will win Creativity will matter more than ever since you can’t buy attention Thursday, February 11, 2010

audience message target penetrate media plan Thursday, February 11, 2010

audience community message content target inspire penetrate collaborate media plan interest plan Thursday, February 11, 2010

thank you. Thursday, February 11, 2010

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The future of advertising, a conversation

by edward boches on Feb 11, 2010

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