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The future of advertising, a conversation

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As requested by many in attendance, slides from my presentation at MIMA's Conversations About the Future of Advertising in Minneapolis on Monday, February 8, 2010. Without notes it may not be totally …

As requested by many in attendance, slides from my presentation at MIMA's Conversations About the Future of Advertising in Minneapolis on Monday, February 8, 2010. Without notes it may not be totally clear, but if you were there, it makes sense. Look for full video on Vimeo.

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  • 1. A conversation about the future of advertising @edwardboches edwardboches.com Thursday, February 11, 2010
  • 2. Part 1 Inspiration Thursday, February 11, 2010
  • 3. Thursday, February 11, 2010
  • 4. Thursday, February 11, 2010
  • 5. Thursday, February 11, 2010
  • 6. Thursday, February 11, 2010
  • 7. Thursday, February 11, 2010
  • 8. Thursday, February 11, 2010
  • 9. Thursday, February 11, 2010
  • 10. Thursday, February 11, 2010
  • 11. wenneker’s antlers Thursday, February 11, 2010
  • 12. Thursday, February 11, 2010
  • 13. Thursday, February 11, 2010
  • 14. Thursday, February 11, 2010
  • 15. Thursday, February 11, 2010
  • 16. Thursday, February 11, 2010
  • 17. Thursday, February 11, 2010
  • 18. Thursday, February 11, 2010
  • 19. Thursday, February 11, 2010
  • 20. Thursday, February 11, 2010
  • 21. this was the way to build a brand Thursday, February 11, 2010
  • 22. Thursday, February 11, 2010
  • 23. this is the new way Thursday, February 11, 2010
  • 24. Thursday, February 11, 2010
  • 25. Part 2 Exploration Thursday, February 11, 2010
  • 26. Thursday, February 11, 2010
  • 27. Thursday, February 11, 2010
  • 28. Thursday, February 11, 2010
  • 29. Thursday, February 11, 2010
  • 30. brands agencies consumers media technology Thursday, February 11, 2010
  • 31. Thursday, February 11, 2010
  • 32. platform talk value community crowdsourcing Thursday, February 11, 2010
  • 33. So what is the future of advertising? Thursday, February 11, 2010
  • 34. it ain’t an ad Thursday, February 11, 2010
  • 35. Thursday, February 11, 2010
  • 36. Thursday, February 11, 2010
  • 37. Thursday, February 11, 2010
  • 38. we used to watch Thursday, February 11, 2010
  • 39. now we create Thursday, February 11, 2010
  • 40. our relationships with media are more complex than ever Thursday, February 11, 2010
  • 41. community is our new source of content Thursday, February 11, 2010
  • 42. we want to do business with a person Thursday, February 11, 2010
  • 43. we possess more power than ever Thursday, February 11, 2010
  • 44. and we take it wherever we go Thursday, February 11, 2010
  • 45. there’s no such thing as perfect, only perfects Thursday, February 11, 2010
  • 46. the mp3 is good enough Thursday, February 11, 2010
  • 47. attention is the new scarcity Thursday, February 11, 2010
  • 48. once, advertising told stories Thursday, February 11, 2010
  • 49. now it’s about getting others to tell our stories for us Thursday, February 11, 2010
  • 50. Thursday, February 11, 2010
  • 51. "We were so overwhelmed with the level of entries and range of high-quality creative ideas pitched for the brief that we found it impossible to pick one. We're certain the two ideas will be a successful campaign for the Peperami brand and the legendary Animal." Peperami marketing manager Noam Buchalter Thursday, February 11, 2010
  • 52. Thursday, February 11, 2010
  • 53. Thursday, February 11, 2010
  • 54. Thursday, February 11, 2010
  • 55. It’s about inspiring them to actually write and create those stories with us. Thursday, February 11, 2010
  • 56. Thursday, February 11, 2010
  • 57. Thursday, February 11, 2010
  • 58. audience or community? Thursday, February 11, 2010
  • 59. what is creative? Thursday, February 11, 2010
  • 60. Thursday, February 11, 2010
  • 61. Better yet, allow the consumer to become the story. Thursday, February 11, 2010
  • 62. Thursday, February 11, 2010
  • 63. Thursday, February 11, 2010
  • 64. Thursday, February 11, 2010
  • 65. Thursday, February 11, 2010
  • 66. Thursday, February 11, 2010
  • 67. Thursday, February 11, 2010
  • 68. Thursday, February 11, 2010
  • 69. and finally, if you do tell stories... Thursday, February 11, 2010
  • 70. Thursday, February 11, 2010
  • 71. Thursday, February 11, 2010
  • 72. Thursday, February 11, 2010
  • 73. Thursday, February 11, 2010
  • 74. this is not easy Thursday, February 11, 2010
  • 75. Thursday, February 11, 2010
  • 76. Thursday, February 11, 2010
  • 77. Thursday, February 11, 2010
  • 78. Thursday, February 11, 2010
  • 79. Thursday, February 11, 2010
  • 80. Thursday, February 11, 2010
  • 81. Part 3 Transformation Thursday, February 11, 2010
  • 82. Thursday, February 11, 2010
  • 83. Thursday, February 11, 2010
  • 84. Thursday, February 11, 2010
  • 85. Thursday, February 11, 2010
  • 86. Thursday, February 11, 2010
  • 87. Thursday, February 11, 2010
  • 88. Thursday, February 11, 2010
  • 89. Thursday, February 11, 2010
  • 90. Thursday, February 11, 2010
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  • 96. Thursday, February 11, 2010
  • 97. Thursday, February 11, 2010
  • 98. Thursday, February 11, 2010
  • 99. Targeting + Creative + Conversation Strategy will be new formula Curator/choreographer will emerge as the new important role Crowdsourcing will grow in popularity whether we like it or not Whoever hires the best digital talent will win Creativity will matter more than ever since you can’t buy attention Thursday, February 11, 2010
  • 100. Thursday, February 11, 2010
  • 101. audience message target penetrate media plan Thursday, February 11, 2010
  • 102. audience community message content target inspire penetrate collaborate media plan interest plan Thursday, February 11, 2010
  • 103. Thursday, February 11, 2010
  • 104. Thursday, February 11, 2010
  • 105. thank you. Thursday, February 11, 2010