Slides form lecture to Strategic Creative Development. #BUSCD Recapping SxSW 2012 and sharing lessons from Google Re-Brief

1. #BUSCD Session 8
March 12, 2012
(can you believe it)
Tuesday, March 27, 12

2. SxSW
Tuesday, March 27, 12

3. Trends
From branded content to content brands
Distribution of content: context, device, platform
Collaboration: Creating the Code
Agency transformation: digital, iterative, prototyping
The power of the individual
Social graph > interest graph
Data
Tuesday, March 27, 12

4. Tuesday, March 27, 12

5. Tuesday, March 27, 12

6. Tuesday, March 27, 12

7. Tuesday, March 27, 12

8. Tuesday, March 27, 12

9. Tuesday, March 27, 12

10. Tuesday, March 27, 12

11. Tuesday, March 27, 12

12. Tuesday, March 27, 12

13. Tuesday, March 27, 12

14. Tuesday, March 27, 12

15. What has changed?
Tuesday, March 27, 12

16. ads and messages
words and pictures
readers and viewers
brand as deliverer
writer/art director
Tuesday, March 27, 12

17. ads and messages > experiences
words and pictures > code, apis
readers and viewers > participants and collaborators
brand as deliverer > brand as connector
writer/art director > ux, ia, developer, engineer
Tuesday, March 27, 12

18. Team
Tuesday, March 27, 12

19. Tuesday, March 27, 12

20. Instead of communicating products,
make products worth communicating
Tuesday, March 27, 12

21. Skills
Tuesday, March 27, 12

22. Toolkit
Tuesday, March 27, 12

23. Consumer
Tuesday, March 27, 12

24. Message > Engagement > Collaboration
Tuesday, March 27, 12

25. What hasn’t changed?
Tuesday, March 27, 12

26. The power of an idea
Tuesday, March 27, 12

27. Question is: what is a creative idea?
Tuesday, March 27, 12

28. Special thanks to Google for
the Re-Brief slides and content.
Tuesday, March 27, 12