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Michael Edson: Fast, Open, and Transparent: Developing the Smithsonian's Web and New Media Strategy

by Web and New Media Strategy at Smithsonian Institution on Apr 07, 2010

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Written for the Museums and the Web 2010 conference, this paper describes the unusual process used to create the Smithsonian's Web and New Media Strategy. The strategy was created through a fast, ...

Written for the Museums and the Web 2010 conference, this paper describes the unusual process used to create the Smithsonian's Web and New Media Strategy. The strategy was created through a fast, transparent, public-facing process that included workshops, the Smithsonian 2.0 conference, Twitter, YouTube, and ongoing collaboration through a public wiki. Transparency, openness, and speed were used to overcome obstacles and gather the input of hundreds of people inside and outside the institution.

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  • edsonm Michael Edson, Web and New Media Strategy at Smithsonian Institution Thanks Jim!! - - I'm hopeful that we'll make the changes needed to drive the strategy forward! I was thinking on the way in to work this morning that strategy is just about the wind and the tides - - the engine and the huge propeller we need to move this ship forward come from someplace else. Operational maturity? Leadership...? We're finishing up a prototype of the Smithsonian Commons and should have that public in a week or two. Stay tuned!!! 4 years ago
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  • JimMcNeill Sweet TLC Ltd at Sweet TLC Ltd Great paper, Michael. I hope it went down well and the strategy you proposed is taken up. I love the thermoline metaphor.
    Kind regards,
    Jim
    4 years ago
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Michael Edson: Fast, Open, and Transparent: Developing the Smithsonian's Web and New Media Strategy Michael Edson: Fast, Open, and Transparent: Developing the Smithsonian's Web and New Media Strategy Document Transcript