Facebook recently made dramatic changes to the rules for running contests on Pages. We'll guide you through the changes - and the opportunities that they bring.

1. Client Advisory
Changes to Facebook Contests Terms
EdgeAsia in Digital Age
Singapore August 28, 2013

2. Change
Change
Change!

3. Change Change Change!
We are all used to it.
The hoops we’ve had to jump through to run contests and sweepstakes on
Facebook.
“Why can’t we just run it on the page” has been the common collective cry.
Many have observed (not entirely unreasonably may we add) that
Facebook’s guidelines on contests were unnecessarily strict and unevenly
enforced.
Well, now those guidelines have been relaxed. Let us guide you through
what that means to you and your marketing.

4. Can
Can
Can!

5. Essentially the
easiest way to
describe the change
is that you no longer
need to run contests
within a separate
app/tab on
Facebook.
(No need to run
them here any more)

6. This throws up
some interesting
possibilities
Including the
three on the right!

7. Facebook gave us this as an
example of a contest that will
be valid under the new rules
More from Facebook here:
http://bit.ly/17k8eFl

8. What Facebook say that we can do
Now, promotions may be administered on Page Timelines and
in apps on Facebook.
For example, businesses can now:
• Collect entries by having users post on the Page or
comment/like a Page post
• Collect entries by having users message the Page
• Utilize likes as a voting mechanism

9. What Facebook say that we cannot do
In order to maintain the accuracy of Page content, our Pages Terms now
prohibit Pages from tagging or encouraging people to tag themselves in
content that they are not actually depicted in. So, for instance:
• It’s OK to ask people to submit names of a new product in exchange for
a chance to win a prize
• It’s not OK to ask people tag themselves in pictures of a new product in
exchange for a chance to win a prize
• Also, as before, however, businesses cannot administer promotions on
personal Timelines

10. And the perennial question:
Is this a good or a bad thing?

11. Is this a good or a bad thing?
GENERALLY YES: IT’S A GOOD THING!
Rules have been relaxed. This will allow for quicker promotions which
involve less friction on the user side, and should result in more
participation. The creative possibilities have opened up!
In addition, the traditional “old school” way of running a contest on a
separate tab is still possible. This will still work well for larger
promotions, especially those run with Fan Acquisition in mind.

12. Of course some pages may
become “spammy” in their tactics,
which could potentially degrade
the entire Facebook experience,
but then that’s what the Unlike
button is for!
Overall this is fantastic news.
Along with Page Post
Advertisements, this will prove to
be another powerful tool in the
Facebook marketers toolbox -
when used correctly!

13. For more info or to kick start your new campaign today contact
Duane Melius
duane@edge-asia.com
+65 9392 6328
Thank you.