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ESTC 2011 Presentation "Stretching Your Marketing Budget"

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The International Ecotourism Society (TIES)
The International Ecotourism Society (TIES)

Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org) Presentation "Stretching Your Marketing Budget: Green Marketing & PR for Tourism" - How do ecotourism and sustainable tourism businesses find the right marketing opportunities and innovative approaches that maximize their marketing dollar?Moderated by: Deirdre Campbell, President and Chief Development Officer, The Tartan Group. Speakers: Vicky Hastings, Managing Director, Maxwell PR; Andy Crestodina, Principal, Orbit Media; Terry Rachwalski, President, Front Porch Perspectives

BusinessTechnology
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This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011) , held in Hilton Head Island, South Carolina, USA, from September 19 th -21 st . Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry. Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism ESTC on Facebook: http://www.facebook.com/ESTC.Tourism The International Ecotourism Society | web www.ecotourism.org email info@ecotourism.org | tel +1 202 506 5033
[object Object],September 21, 2011
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PR: Spark Interest via Active Language SEEtheWILD Swim with turtles and touch a whale on your next vacation. Like us and learn about eco-friendly adventure travel.
Ads: Tell Your Story Visually
Email: Deliver What Consumers Want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyphrase Research ,[object Object],[object Object],[object Object]
On-Page SEO: Writing ,[object Object],[object Object],[object Object]
Off-Site SEO: Link Building ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Enhancements
Inspire and Reward
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measure and Optimize
[object Object],[object Object],[object Object],[object Object],[object Object],Stretching your marketing budget; Marketing and PR for Tourism

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ESTC 2011 Presentation "Stretching Your Marketing Budget"

  • 1. This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011) , held in Hilton Head Island, South Carolina, USA, from September 19 th -21 st . Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry. Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism ESTC on Facebook: http://www.facebook.com/ESTC.Tourism The International Ecotourism Society | web www.ecotourism.org email info@ecotourism.org | tel +1 202 506 5033
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  • 5. PR: Spark Interest via Active Language SEEtheWILD Swim with turtles and touch a whale on your next vacation. Like us and learn about eco-friendly adventure travel.
  • 6. Ads: Tell Your Story Visually
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Editor's Notes

  1. 57% of people have joined a social network 73% of active online users have read a blog More than 400 million Facebook users 13 Billion photos on Facebook and Flickr 161 Million visits per month on Twitter 133 Million blogs