ESTC 2011 Presentation by Pauline MacLeod Farley, Hope Island Light House Project


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Ecotourism and Sustainable Tourism Conference (ESTC) ( presentation by Pauline MacLeod Farley, MacLeod Farley & Associates, presented in September 2011. Organized by The International Ecotourism Society (, the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.

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  • BFN is located 2.5 hours from Toronto, ON, Canada’s largest urban area The First Nation leases 289 cottage lots to non- residents Georgian Bay is an important commercial fishery, the community has fought in court to have traditional harvesting rights but this is not well understood by non natives and is resented Georgian Bay is a popular vacation spot for Torontonians Population and development pressures are growing, several developers have approached them about condos, golf courses, lodges The community is reluctant to give up control of their land
  • Beausoleil First nation has been working on Economic Development and sustainability plans for their community They have identified tourism as a tool to be used to meet several objectives employment wealth cultural heritage revitalization They have taken an inventory of asses –Hope Island Lighthouse is one of them.
  • Hope Island Lighthouse 1884 – 1988 Original building still intact Light tower at top of lighthouse was taken down when new beacon was installed Not possible to replace light tower as it will block beacon
  • Keepers houses heavily damaged by vandals Should be deomolished
  • Boathouse, fogplant, storage shed in good shape
  • Initial Concept was developed the community champion is Jeff Monague, former Chief of the band and the Economic Development Officer
  • Process: initial meetings with leadership, site visits Initial Concept Development
  • Process: Community Guidelines and mission statement developed during community planning session, discussions with key stakeholders, private meetings concept development tested with community over 8 months, feedback surveys collected, second survey gained a 70% approval meetings with community Building “social equity” – communities need time to think, discuss, prepare for change – TAKING THE TIME IT TAKES, TAKES LESS TIME
  • Feasibility Study – concept changed Keeper of the week idea dropped – not profitable enough. Cottages added – community comfortable with cottage management, restaurant dropped Idea of Ojibwe marine heritage museum added
  • no artifacts, just reproductions
  • Designed using features from historic lighthouse Set in woods for privacy Self sufficient 1 week rentals June to September to meet local market demend
  • No other Aboriginal marine heritage exhibits in Ontario No artifacts, just exhibits due to climate control and security issues
  • Beliefs, sovereignty, environmental concerns
  • Opportunity to explain current fishing rights and history of negotiations
  • ESTC 2011 Presentation by Pauline MacLeod Farley, Hope Island Light House Project

    1. 1. This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011) , held in Hilton Head Island, South Carolina, USA, from September 19 th -21 st . Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry. Learn more about the ESTC: ESTC on Twitter: ESTC on Facebook: The International Ecotourism Society | web email | tel +1 202 506 5033
    2. 2. Hope Island Lighthouse Community Heritage Tourism
    3. 3. Beausoleil First Nation <ul><li>Ojibwe people, traditionally hunter/gatherers </li></ul><ul><li>Signed treaty for reserve in 1856 </li></ul><ul><li>Reserve consists of three large islands in Georgian Bay </li></ul><ul><li>Population of 700 on largest island, other islands uninhabited </li></ul><ul><li>Occupations: government services, cottage leasing, commercial fishing </li></ul>
    4. 4. Location
    5. 10. Initial Ideas for Hope Island Lighthouse <ul><ul><li>Establish a presence on Hope Island </li></ul></ul><ul><ul><li>Share Ojibwe culture & heritage </li></ul></ul><ul><ul><li>“ Lighthouse Keeper of the Week” </li></ul></ul><ul><ul><li>Business and employment creation </li></ul></ul>
    6. 12. Community Guidelines <ul><li>Respect for Mother Earth </li></ul><ul><li>Sharing our Authentic Culture and History </li></ul><ul><li>Respect for the Sacred and the Private </li></ul><ul><li>Self-sufficient Business Venture </li></ul>
    7. 13. Mission Statement <ul><li>Hope Island Lighthouse will be a leading marine heritage site with hospitality services and programs reflecting our Beausoleil First Nation cultural heritage. </li></ul>
    8. 14. Your Project <ul><li>People, place, market </li></ul><ul><li>Financial </li></ul>
    9. 16. <ul><li>historical furnishings </li></ul>
    10. 17. keeper cottages
    11. 18. Ojibwe marine heritage interpretive centre
    12. 19. Ojibwe marine heritage:
    13. 20. spiritual significance of land and water
    14. 21. commercial fishing rights
    15. 23. <ul><li>Who Will Come </li></ul><ul><li>to </li></ul><ul><li>Hope Island Lighthouse? </li></ul><ul><li>key markets </li></ul>
    16. 24. <ul><li>cottagers </li></ul>
    17. 25. lighthouse enthusiasts
    18. 26. boaters
    19. 27. ecotourists
    20. 28. snorkellers & scuba divers
    21. 29. Aboriginal culture enthusiasts
    22. 30. Potential Benefits <ul><ul><li>Preservation of an important historic lighthouse </li></ul></ul><ul><ul><li>Revenues & employment for community </li></ul></ul><ul><ul><li>Presence on and protection of Hope Island </li></ul></ul><ul><ul><li>Cross cultural education and sharing of </li></ul></ul><ul><ul><li>Ojibwe marine culture & heritage </li></ul></ul><ul><ul><li>Community controlled eco-tourism development </li></ul></ul>
    23. 31. Sticky Questions <ul><ul><li>How can small, rural communities overcome colonialism to develop and provide heritage tourism services? </li></ul></ul><ul><ul><li>Are there common threads between the Hope Island project and the Gullah projects on Hilton Head Island? </li></ul></ul>