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ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Management Tools


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Ecotourism and Sustainable Tourism Conference (ESTC) ( presentation by Celia Benton, Master's Candidate, Cornell University, presented in September 2011. Organized by The International Ecotourism Society (, the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.

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ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Management Tools

  1. 1. This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19th-21st. Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.<br />Learn more about the ESTC:<br />ESTC on Twitter:<br />ESTC on Facebook:<br />The International Ecotourism Society | web www.ecotourism.orgemail | tel +1 202 506 5033<br />
  2. 2. Ambergris Caye Knowledge Management System ProjectCelia BentonSeptember 19, 2011<br />
  3. 3. Agenda<br />1<br />Background<br />2<br />Knowledge Management System (KMS) Prototype<br />3<br />Additions to the KMS Prototype<br />4<br />Conclusion<br />2<br />
  4. 4. The Center for Sustainable Global Enterprise is part of a long term project to manage tourism growth on Ambergris Caye<br />Late 2010<br />Jan-May 2011<br />June-Dec 2011<br />3<br />
  5. 5. Tourism is a critical asset for Belize’s economy<br />4<br />Countries like Belize struggle <br />with how to sustainably manage<br /> the tourism sector<br />No one has ever looked at <br />tourism as a business for countries<br />
  6. 6. If we look at tourism in Belize as a business, Ambergris Caye is one of its most lucrative assets, generating about 12.5% of the entire GDP<br />5<br />
  7. 7. Ambergris Caye’s natural assets provide myriad benefits<br />Source: “The Economic Contribution of Belize’s Coral Reefs and Mangroves”<br />6<br />
  8. 8. Ambergris Caye needs proper investment to grow sustainably<br />7<br />
  9. 9. Development does not adequately account for the Island’s environmental, economic or social needs<br />Without a comprehensive long term vision and firm understanding of key issues, decision makers allow tourism development to undermine the Island’s assets<br />8<br />
  10. 10. Here are some of the concerns raised during stakeholder interviews<br />9<br />
  11. 11. The information provided by stakeholders was critical for the KMS construction, but:<br />Most opinions are based on hearsay, not fact!<br />A tool is needed to both share these concerns and <br />offer a method to analyze and prioritize them<br />10<br />
  12. 12. The KMS was built for:<br />Open access to the KMS tool is critical for stakeholder buy-in and trust<br />11<br />
  13. 13. The KMS prototype focused on sharing stakeholder concerns and collecting data<br />12<br />
  14. 14. The KMS includes 19 key topic areas that relate to the Island’s environmental, economic and social assets<br />Topic areas were chosen because they affect or are affected by tourism on the Island<br />13<br />
  15. 15. How To Use the KMS Prototype<br />14<br />
  16. 16. Click on an icon of interest to transport to the selected topic area’s information sharing page<br />Education<br />15<br />
  17. 17. Each topic area page includes six key sections<br />Relevance to Tourism<br />Data Needed<br />Related Topics<br />State of the Island<br />External Links<br />Public Comments<br />16<br />
  18. 18. Back on the main page the user can explore other topic areas <br />Biodiversity<br />17<br />
  19. 19. The KMS prototype shared major concern areas; the Planeterra Fellow focused on analyzing them<br />The KMS prototype concluded <br />the end of Phase I<br />During phase II, the Fellow used <br />further interviews and prototype <br />feedback to create a predictive tool<br />18<br />
  20. 20. Additions to the Prototype: The Predictive Tool<br />19<br />Predictive Tool<br />
  21. 21. Process for determining the KMS Predictive Tool<br />20<br />
  22. 22. How the predictive tool works<br />21<br />
  23. 23. How the tool works: Cost-benefit analysis<br />22<br />
  24. 24. Further additions to the KMS Predictive Tool<br />23<br />
  25. 25. Overall, the KMS is meant to:<br />24<br />
  26. 26. Please feel free to contact me with further questions:<br />25<br />CELIA BENTON<br />MASTER’S DEGREE IN CITY AND REGIONAL PLANNING<br />CORNELL UNIVERSITY, AUGUST 2011<br />Email:<br />Phone: 414-312-0093<br />
  27. 27. Q & A<br />26<br />
  28. 28. Acknowledgements<br />Professor Mark Milstein, Cornell University<br />Professor Lawrence Robinson, Cornell University<br />Professor Kieran Donoghy, Cornell University<br />Laura Schaffer, Teaching Assistant, Cornell University<br />Elicia Carmichael, Teaching Assistant, Cornell University<br />Elizabeth Mygatt, Teaching Assistant, Cornell University<br />Hannah Dupes, Cornell University<br />Haley Jean Farr, Cornell University<br />Jenna Hobocan, Cornell University<br />Peter Scanell, Cornell University<br />Pamela Spier, Cornell University<br />Brian Alward, Cornell University<br />Agata Kostecka, Cornell University<br />Meredith Gethen-Jones, Cornell University<br />Megan Epler Wood, Director, Planeterra<br />SeleniMatus, Belize Tourism Board<br />Michael Arana, Belize Tourism Board<br />Lloyd Enriquez, Belize Tourism Board (Until March 2011)<br />Gale Ozaeta, Belize Tourism Board<br />Kevin Gonzalez, Belize Tourism Board<br />W. Frank Panton, San Pedro Town Council<br />Patricia Verde, San Pedro Town Council<br />Candy Armstrong, Ministry of Education<br />Alissa Flota, El Pescador Resort<br />Josie Nuñez, South Ambergris Caye Neighborhood Watch<br />Miguel Alamilla, Hol Chan Marine Reserve<br />Aaron Locke, Belize Water Services<br />Mito Paz, GreenReef Belize<br />Einer Gomez, Ramon’s Village<br />Melanie McField, Healthy Reefs for Healthy People<br />Roberto Pott, Healthy Reefs for Healthy People<br />Julie Babcock, Caye Casa<br />27<br />