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Using Social Media Sites for Networking and Promoting Business New York JSEC October 14, 2010 Liverpool, NY
Explosive Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media’s Role in Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Old vs. New  Marketing Funnel ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tearing Down the Walls ,[object Object],[object Object],[object Object],[object Object]
Big Picture Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keep the Relationship Alive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perhaps the Most Obvious HR Application of Social Media is Recruiting Source: Jobvite 2010 Social Recruiting Survey
LinkedIn
Snapshot ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building Business Mojo on LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://blog.linkedin.com/category/success-stories/
LinkedIn Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn as a Recruitment Tool ,[object Object],[object Object]
LinkedIn for Recruitment ,[object Object],[object Object],[object Object],[object Object]
Elements of a Strong “Careers” Page
LinkedIn for Recruitment (cont.) ,[object Object],[object Object],[object Object]
Facebook
Facebook & Social Sharing
Facebook Population Breakdown Source: Mashable.com
Who’s on Facebook ,[object Object],[object Object],[object Object]
Facebook Pages
Ernst & Young Careers Page
[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Stats Relevant to Businesses
How to Use Facebook for Business
Targeting Your Audience on Facebook ,[object Object],[object Object],[object Object]
Twitter
What is Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting Twitter and  LinkedIn Updates
Twitter and LinkedIn Accounts
http://localtweeps.com/ Also check out:  tweetfind.com
Teusner Wines, Boutique Wine Biz in Australia Eight Tips That You Can Do Too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Twitter Apps to Explore
ChrisBrogan.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter Tips from Brogan
Human Resource Twitterers to Follow Society for Human Resource Management  http://twitter.com/SHRM_Research   ERE.net  http://twitter.com/ERE_net   Recruiting industry resource Jerry Bowles  http://twitter.com/SocialHR   Where Social Media Meets HR William Uranga  http://twitter.com/williamu   Director of Recruiting, TiVo Inc. HRIQ  http://twitter.com/HRIQ   Articles, podcasts, videos & more from experts on Training, Talent Mgmt, Employee Engagement
Social Media and HR
Opening Doors for Recruiters ,[object Object],[object Object],[object Object],[object Object]
Leveraging Social Media to Increase Referrals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TiVo’s Talent Stream
New Solutions to Old Problems ,[object Object],[object Object],[object Object],[object Object],[object Object]
Jobvite: Recruiting Platform for Social Media Era ,[object Object],[object Object],[object Object]
Social Media as Internal Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media as Internal Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
D Street a Game-Changer for Deloitte ,[object Object],[object Object],[object Object]
Source: http://jobsinpods.wordpress.com/2008/02/11/social-media-recruiting-starfish/ Tools for Promoting Jobs and Companies
Social Media Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policy links ,[object Object],[object Object],[object Object]
Social Media Trends to Watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Sites and Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for having me! www.twitter.com/earlegurl www.linkedin.com/in/greenapple http://www.facebook.com/carey.earle [email_address] www.greenapplemarketing.com

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