Cooking UX with Cultural Leftovers

Cooking UX with cultural leftovers erik dahl midwestUXtweet with us: @lextant tweet with me: @eadahl tweet with conf: @midwestUXshare what’s next #shareUX discuss this talk: #cultureUX discuss the conf: #midwestUX

Culture is more than context

Culture is more than context yes People, ...and Culture. Activities, Context, Emotions, Motivations, Goals, ...

So, what is culture?

So, what is culture?Patterns + Stories = Culture

Culture as patterns...

Culture as patterns... An underlying shared system of information and knowledge that is manifest through patterns of norms, behaviors and signifiers.

Culture as patterns... An underlying shared system of information and knowledge that is manifest through patterns of norms, behaviors and signifiers. see syntax valid

Culture as stories...

Culture as stories... Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.

Culture as stories... Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right. understand semantics sound

So, what is culture?Patterns + Stories = CultureBehaviors Place in the worldSocial Norms Understanding of one selfSignifiers How the world workssee understandsyntax semanticsvalid sound

How do we suss out culture?

How do we suss out culture?Noticebe open to...the world....the pattern.what is

How do we suss out culture?Notice + Empathybe open to... be open to...the world. stories....the pattern. ...the pattern.what is why is

How do we suss out culture?Notice + Empathy + Abstractbe open to... be open to... be open to...the world. stories. yourself....the pattern. ...the pattern. ...the pattern.what is why is so what

Applied culture - US Examples

Inappropriate signifiers

Noticing is more than observing

Noticing is more than observingClass A / Type 2False Stray / Plaza Drift

Noticing is structured

Culture is dynamic ESSENTIALS OF GOOD MOTORING MOJO BASICS Index Finger Salute Subtle. Sublime. "’Sup!" STASH Peace Sign Though flower-powered Minis never lined the interstates leading to Woodstock, N.Y., Minis did enjoy a rather colorful bohemian past shuttling CUSTOMIZE shaggy-haired hipsters from Liverpool to Amsterdam in the 60s. Then, as now, love is all !"#$% 2,-3, >)#.?/*@$ A5B57,7!/**&5657 you need. That and petrol. Thumbs Up Appropriate when paying homage to Classic Mini owners. ROMANCE Motorer’s Oath of Honor REPEAT: “On my honor, I do solemnly pledge to be trustworthy, helpful, friendly, courteous, kind, obedient, cheerful and brave.” The Wave MUSIC :5;-<*8-9,*0 :5;-<*8-9,*1 45..56,7*8-9,*0 45..56,7*8-9,*1 Customarily, Mini-owning members of Britain’s Royal Family always presented the back of the hand, raised in a slow tight circular motion when greeting subjects. You, living in a GOOD MOJO democracy, may choose something a little less upper-crusty when acknowledging throngs of well-wishers along your parade route. Tap-on-the-Roof "Top of the Day". The motoring equivalent to politely tipping your hat. TROUBLE :55=*>-$*0 :55=*>-$*1 &()*+,-./*0 &()*+,-./*1 Winking the Lights The motoring equivalent to batting your eyes.

Cultural change is difficult

Culture is learned/taught

Applied culture - US Examples

Applied culture - US ExamplesUse culture signifiers appropriatelyNoticing is structuredCulture is dynamicChange is difficultCulture is learned/taught

Applied culture - Brasil Examples

Regional culture as a foil

Visual signifiers are cultural

Not your “typical” farm house

Painted trees - function

Painted trees - form

Open and closed - architecture

Open and closed - people

Coffee is pervasive and free

Thumbs up

Applied culture - Brasil Examples

Applied culture - Brasil ExamplesCulture as foilSignifiers are culturalLook for oppositionsIdentify hubs of interactionIdentify the boundaries of behaviors

What do we do with culture? Final Thoughts

Culture as...Patterns + Stories = Culture

Final thoughts

Final thoughts culture should inform design discuss cultural impact culture is messy design is subjective create “sound” designs

Who else is talking about culture? Steve Portigal, @steveportigal Founder of Portigal Consulting. Traveler, dog owner, born Canadian. Sam Ladner, @sladner Sociologist, qualitative researcher, technophile and consultant. Addicted to step aerobics. Grant McCracken, @Grant27 Im an anthropologist, ethnographer, and author of Chief Culture Officer Jan Chipchase, @janchip Strategy. Innovation. Design. Travel. Life.

thank you! erik dahl midwestUXtweet with us: @lextant tweet with me: @eadahl tweet the conf: @midwestUXshare what’s next #shareUX discuss this talk: #cultureUX discuss the conf: #midwestUX

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Cooking UX with Cultural Leftovers

by Erik Dahl on Apr 10, 2011

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Cooking UX with Cultural Leftovers — Presentation Transcript