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This talk was presented at Interactions12 (IxDA International Conference) in Dublin, Ireland (Feb. 2, 2012). In this talk I propose a framework for designers to develop a deeper understanding of cultural awareness.
Note: There were 2 video clips that were part of this presentation that aren't included here.
This talk was presented at Interactions12 (IxDA International Conference) in Dublin, Ireland (Feb. 2, 2012). In this talk I propose a framework for designers to develop a deeper understanding of cultural awareness.
Note: There were 2 video clips that were part of this presentation that aren't included here.
Culture is: Behavior - what
people do Knowledge - what people know Artifacts - things people make and use. - James Spradley
Culture is simply what gives
meaning to actions, which it does by providing a sense of coherence or patterning and predictability. It provides the lens through which one interprets events, scenes, and actions. - Robert Gordon
The concept of culture I
espouse...is essentially a semiotic one. Believing with Max Weber, that man is an animal suspended in webs of significance he himself has spun, I take culture to be those webs, and analysis of it to be therefore not an experimental science in search of law but an interpretive one in search of meaning. - Clifford Geertz
Culture is a system of
shared meanings that is based on a signifying order, a complex system of different types of signs that cohere in predictable ways into patterns or representation which individuals and groups can utilize to make or exchange messages. - Marcel Danesi
Truth of the matter was,
stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.
“It used to be that
you got ahead by working harder, but now it’s about working smarter.”
3 building blocks of culture
Patterns Stories --- See Understand --- Syntax Semantics --- Material Emic --- Notice Empathize --- Let go of Build new --- Assumptions Assumptions
3 building blocks of culture
Patterns Stories Interpretations See Understand Know Syntax Semantics Pragmatics Material Emic Etic Notice Empathize Model Let go of Build new Challenge Assumptions Assumptions Assumptions