Successfully reported this slideshow.

Culture + Design

56

Share

Upcoming SlideShare
Tech Trends 2014
Tech Trends 2014
Loading in …3
×
1 of 73
1 of 73

Culture + Design

56

Share

Download to read offline

This talk was presented at Interactions12 (IxDA International Conference) in Dublin, Ireland (Feb. 2, 2012). In this talk I propose a framework for designers to develop a deeper understanding of cultural awareness.

Note: There were 2 video clips that were part of this presentation that aren't included here.

This talk was presented at Interactions12 (IxDA International Conference) in Dublin, Ireland (Feb. 2, 2012). In this talk I propose a framework for designers to develop a deeper understanding of cultural awareness.

Note: There were 2 video clips that were part of this presentation that aren't included here.

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Culture + Design

  1. CULTURE + DESIGN Interactions 12 #cultureUX
  2. About Me Erik Dahl @eadahl #cultureUX
  3. About this talk 4 VIGNETTES DEFINING 3 BUILDING BLOCKS & CAVEATS CULTURE OF CULTURE IMPLICATIONS
  4. Cultural Fit
  5. “The Phone Stack” Game
  6. CULTURAL Orientation Methodology
  7. THE REAL JOURNEY OF DISCOVER CONSISTS NOT IN SEEING NEW LANDSCAPES BUT IN HAVING NEW EYES. - MARCEL PROUST
  8. YES... AND... CULTURE Psychology Physiology Emotions Context Activities Motivations Goals
  9. YES... AND...
  10. I’m NOT talking about creating culture within your organization
  11. I’m NOT talking about cross-cultural design
  12. Cultural Foil
  13. we are all members of MANY CULTURES
  14. Okay, great. So, what is culture about? HOW DO WE DEFINE IT?
  15. Culture is: Behavior - what people do Knowledge - what people know Artifacts - things people make and use. - James Spradley
  16. Culture is simply what gives meaning to actions, which it does by providing a sense of coherence or patterning and predictability. It provides the lens through which one interprets events, scenes, and actions. - Robert Gordon
  17. The concept of culture I espouse...is essentially a semiotic one. Believing with Max Weber, that man is an animal suspended in webs of significance he himself has spun, I take culture to be those webs, and analysis of it to be therefore not an experimental science in search of law but an interpretive one in search of meaning. - Clifford Geertz
  18. Culture is a system of shared meanings that is based on a signifying order, a complex system of different types of signs that cohere in predictable ways into patterns or representation which individuals and groups can utilize to make or exchange messages. - Marcel Danesi
  19. these definitions point to a GENERATIVE concept of culture NOT a TAXONOMIC concept of culture
  20. our designs become sites of CULTURAL PRODUCTION
  21. ...it is in its transparency Joe Ballay onfunction that it fulfills its design
  22. 3 building blocks of CULTURE
  23. building block #1 PATTERNS
  24. An underlying shared system of information and knowledge that is manifest through patterns of norms, behaviors and signifiers.
  25. patterns help us SEE culture
  26. patterns are the SYNTAX of culture
  27. patterns provide the MATERIAL of culture
  28. How do we suss out? PATTERNS
  29. be OPEN to the WORLD. NOTICE Let go of your ASSUMPTIONS.
  30. Sweatener, not Cleaner
  31. Farmhouse, not Urban
  32. 3 building blocks of culture Patterns --- --- See --- --- Syntax --- --- Material --- --- Notice --- --- Let go of --- --- Assumptions
  33. building block #2 STORIES
  34. Clifford Geertz Culture is simply the ensemble of stories we tell ourselves about ourselves.
  35. Harry Crews
  36. Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.
  37. stories help us UNDERSTAND culture
  38. stories are the SEMANTICS of culture
  39. stories provide an EMIC perspective of culture
  40. How do we suss out? STORIES
  41. be OPEN to the PEOPLE. EMPATHIZE Build new ASSUMPTIONS.
  42. Creativity Passion Authenticity Community Engaged Personal Expression
  43. A “Value-based Syllogism” define general my expression of < value > < value > < brand x > (-) (+) neg. brand pos. brand expression expression
  44. “It used to be that you got ahead by working harder, but now it’s about working smarter.”
  45. 3 building blocks of culture Patterns Stories --- See Understand --- Syntax Semantics --- Material Emic --- Notice Empathize --- Let go of Build new --- Assumptions Assumptions
  46. building block #3 INTERPRETATION
  47. Clifford Geertz Deep knowledge is the ability to make complex connections to central concpets.
  48. We can’t just give people what they want.
  49. Kim Philby “I learned more at cocktail parties than by photographing documents...”
  50. interpretations help us KNOW culture
  51. interpretations are the PRAGMATICS of culture
  52. interpretations provides an ETIC perspective of culture
  53. How do we suss out? INTERPRETATION
  54. be OPEN to the OURSELVES. MODEL Challenge your ASSUMPTIONS.
  55. Enculturation
  56. Openings Closings It’s not always about what you notice on the clock.
  57. Cultural Function
  58. Cultural Form
  59. 3 building blocks of culture Patterns Stories Interpretations See Understand Know Syntax Semantics Pragmatics Material Emic Etic Notice Empathize Model Let go of Build new Challenge Assumptions Assumptions Assumptions
  60. CULTURE + DESIGN IMPLICATIONS
  61. MEANING ULTIMATELY, CULTURE IS ALL ABOUT
  62. ASSUMPTIONS Acknowledge... Let go of... Build... Challenge...
  63. NEW EYES Cultural understanding provides a lens or orientation towards the world and our everyday lives.
  64. TRICKSTER Designer as...
  65. Summary 4 VIGNETTES DEFINING 3 BUILDING BLOCKS & CAVEATS CULTURE OF CULTURE IMPLICATIONS
  66. CULTURE + DESIGN thanks @eadahl erik@goinvo.com

×