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Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
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Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe

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  • 1.
  • 2. What is the “Social Web” and Why Should I Care?<br />Daniel Appelquist<br />Vodafone Group R&D<br />29 October 2009<br />
  • 3. One Channel<br />3<br />What is the “Social Web?”<br />November 10, 2009<br />
  • 4. 4<br />Centralized: Compuserve, AOL, Prodigy were dominating the market of online services<br />Closed: They were competing, not enabling collaboration and interoperability<br />Remember the Internet in 1991 ?<br />the “ealy days” of the Internet were dominated by “walled gardens”...<br />...then, in 1993, Mosaic popularized the “world wide web”<br /><ul><li>Universal: available to anyone, independent of corporations, government, and cultures
  • 5. Open: Anyone can create a web site, the technology is standardized, no license needed</li></li></ul><li>5<br />Centralized: Facebook, Twitter, MySpace dominating the SNS space <br />Closed: They are competing, not enabling collaboration and interoperability<br />Social Networking in 2009 does not look better !<br />The social networking space is dominated by “walled gardens”...<br />... is there a future for something more universal and open ?<br /><ul><li>Universal: one social web, spanning across multiple networks, without constraints from either corporations, government or cultures
  • 6. Open: Anyone can create a ‘social network’ and join the social web</li></li></ul><li>6<br />Users of these services have real concerns<br />Trust<br />Freedom<br />Are privacy settings respected ?<br />Will my data be deleted when I ask ?<br />Is my data used for other means ?<br />Can I share pictures with a friend who is not on the network ?<br />Can I switch to another network and keep my data ?<br />Can I make my design choices ?<br />Fragmentation<br />Availability<br />Will it always work when I need it ?<br />Could my account be suspended ?<br />What happens if the company goes<br />bankrupt or is acquired ?<br />Where can my audience find everything about me ?<br />Why can’t I consume all my friends data from a single application ?<br />
  • 7. 7<br />Reflected in some recent events<br />“Facebook: All Your Stuff is Ours, Even if You Quit”<br />Mashable, February 2009<br />“Denial-of-Service Attack Knocks Twitter Offline”<br />Wired, August 2009<br />“FriendFeed Users Shocked by Facebook Acquisition”<br />Mashable, August 2009<br />“U.S. Government Asks Twitter to Stay Up for #IranElection”<br />Mashable, June 2009<br />“Tr.im Shuts Down – What happens to your links now?”<br />The Inquisitr, August 2009<br />
  • 8. Quick check…<br />71% of social network users are active in more than one social network<br />How many social networks do you belong to?<br />8<br />What is the “Social Web?”<br />November 10, 2009<br />
  • 9. 9<br />What is the “Social Web?”<br />November 10, 2009<br />
  • 10. 10<br />What is the “Social Web?”<br />November 10, 2009<br />
  • 11. “Pre-Web” Thinking?<br />11<br />What is the “Social Web?”<br />November 10, 2009<br />
  • 12. 12<br />What is the “Social Web?”<br />November 10, 2009<br />Scenarios<br />Fragmentation<br />Social Web<br />Consolidation<br />Already happening<br />Great diversity<br />Customer confusion<br />Increasing friction to rolling out new services<br />User fatigue<br />Security issues leading to trust gap<br /><ul><li>Users move seamlessly between social applications
  • 13. Decreased friction to rolling out new services
  • 14. Decentralized approach means you can take your data and social graph wherever you want
  • 15. Happy users
  • 16. Social applications interoperate using well-known, agreed, open protocols
  • 17. Big players increasingly gobble up smaller
  • 18. Increased power of social silo applications
  • 19. Decreased user choice
  • 20. “Walled gardens”
  • 21. No impetus to innovate
  • 22. Social silos “own” all customer data and their social graph</li></li></ul><li>13<br />What protocols are required?<br />Application Programming Interface<br />Data model<br />Security <br />Service discovery<br />Unique identifiers<br />Transport<br />(1) Based on the ‘proper’ Open Stack version by John Ernst (http://netmesh.info/jernst/digital_identity/lets-draw-the-open-stack-as-a-proper-stack)<br />
  • 23. 14<br />The so-called “Open Stack” is emerging<br />3rd party applications API: OpenSocial<br />Service to service API: Atom, RSS<br />Profiles: RDF, OpenSocial<br />Activities: Activitystrea.ms<br />Contacts: Portable Contacts, FOAF<br />Authentication: PKI, OpenID, FOAF-SSL<br />Access Control: OAuth<br />Service discovery: Yadis, XRDS, XRDS-Simple, XEP-0030<br />Unique identifier: URLs, email, JID<br />Transport: HTTP, XMPP<br />
  • 24. Who are the Companies Pushing the Social Web?<br />Big Corporates:<br />Google<br />Yahoo!<br />Facebook<br />Myspace<br />Plaxo<br />Vodafone<br />Grass Roots:<br />Identi.ca<br />XMPP – XSF<br />FOAF<br />Open source efforts<br />OSLO Alliance<br />15<br />What is the “Social Web?”<br />November 10, 2009<br />
  • 25. Industry and individual Efforts<br />Open Social<br />Open Web Foundation<br />OpenID and Oauth<br />Portable Contacts<br />Open Micro-blogging Community (status.net)<br />16<br />What is the “Social Web?”<br />November 10, 2009<br />
  • 26. Why is this relevant to us here?<br />People are increasingly turning to social networks as a communication medium<br />Trust<br />Richness<br />Ease<br />Fun<br />Social networks are already disrupting email<br />How long until they disrupt voice communication?<br />Witness: Teens with Blackberries<br />If communication is becoming social and social is becoming open, where does that leave us?<br />Selling Facebook phones to Foursquare kids?<br />17<br />What is the “Social Web?”<br />November 10, 2009<br />
  • 27. We need to support and nurture this emerging Social Web trend<br />18<br />What is the “Social Web?”<br />November 10, 2009<br />
  • 28. W3C Social Web Incubator Group<br />http://bit.ly/socialwebxg<br />19<br />What is the “Social Web?”<br />November 10, 2009<br />
  • 29. 20<br />What is the “Social Web?”<br />November 10, 2009<br />Thank you<br />Daniel Appelquist<br />Vodafone Group R&D<br />@torgo<br />

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