Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe
Upcoming SlideShare
Loading in...5
×
 

Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe

on

  • 1,106 views

 

Statistics

Views

Total Views
1,106
Slideshare-icon Views on SlideShare
1,080
Embed Views
26

Actions

Likes
1
Downloads
28
Comments
0

2 Embeds 26

http://blog.ecomm.ec 18
http://www.slideshare.net 8

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe Daniel Appelquist's Presentation at Emerging Communication Conference & Awards 2009 Europe Presentation Transcript

    • What is the “Social Web” and Why Should I Care?
      Daniel Appelquist
      Vodafone Group R&D
      29 October 2009
    • One Channel
      3
      What is the “Social Web?”
      November 10, 2009
    • 4
      Centralized: Compuserve, AOL, Prodigy were dominating the market of online services
      Closed: They were competing, not enabling collaboration and interoperability
      Remember the Internet in 1991 ?
      the “ealy days” of the Internet were dominated by “walled gardens”...
      ...then, in 1993, Mosaic popularized the “world wide web”
      • Universal: available to anyone, independent of corporations, government, and cultures
      • Open: Anyone can create a web site, the technology is standardized, no license needed
    • 5
      Centralized: Facebook, Twitter, MySpace dominating the SNS space
      Closed: They are competing, not enabling collaboration and interoperability
      Social Networking in 2009 does not look better !
      The social networking space is dominated by “walled gardens”...
      ... is there a future for something more universal and open ?
      • Universal: one social web, spanning across multiple networks, without constraints from either corporations, government or cultures
      • Open: Anyone can create a ‘social network’ and join the social web
    • 6
      Users of these services have real concerns
      Trust
      Freedom
      Are privacy settings respected ?
      Will my data be deleted when I ask ?
      Is my data used for other means ?
      Can I share pictures with a friend who is not on the network ?
      Can I switch to another network and keep my data ?
      Can I make my design choices ?
      Fragmentation
      Availability
      Will it always work when I need it ?
      Could my account be suspended ?
      What happens if the company goes
      bankrupt or is acquired ?
      Where can my audience find everything about me ?
      Why can’t I consume all my friends data from a single application ?
    • 7
      Reflected in some recent events
      “Facebook: All Your Stuff is Ours, Even if You Quit”
      Mashable, February 2009
      “Denial-of-Service Attack Knocks Twitter Offline”
      Wired, August 2009
      “FriendFeed Users Shocked by Facebook Acquisition”
      Mashable, August 2009
      “U.S. Government Asks Twitter to Stay Up for #IranElection”
      Mashable, June 2009
      “Tr.im Shuts Down – What happens to your links now?”
      The Inquisitr, August 2009
    • Quick check…
      71% of social network users are active in more than one social network
      How many social networks do you belong to?
      8
      What is the “Social Web?”
      November 10, 2009
    • 9
      What is the “Social Web?”
      November 10, 2009
    • 10
      What is the “Social Web?”
      November 10, 2009
    • “Pre-Web” Thinking?
      11
      What is the “Social Web?”
      November 10, 2009
    • 12
      What is the “Social Web?”
      November 10, 2009
      Scenarios
      Fragmentation
      Social Web
      Consolidation
      Already happening
      Great diversity
      Customer confusion
      Increasing friction to rolling out new services
      User fatigue
      Security issues leading to trust gap
      • Users move seamlessly between social applications
      • Decreased friction to rolling out new services
      • Decentralized approach means you can take your data and social graph wherever you want
      • Happy users
      • Social applications interoperate using well-known, agreed, open protocols
      • Big players increasingly gobble up smaller
      • Increased power of social silo applications
      • Decreased user choice
      • “Walled gardens”
      • No impetus to innovate
      • Social silos “own” all customer data and their social graph
    • 13
      What protocols are required?
      Application Programming Interface
      Data model
      Security
      Service discovery
      Unique identifiers
      Transport
      (1) Based on the ‘proper’ Open Stack version by John Ernst (http://netmesh.info/jernst/digital_identity/lets-draw-the-open-stack-as-a-proper-stack)
    • 14
      The so-called “Open Stack” is emerging
      3rd party applications API: OpenSocial
      Service to service API: Atom, RSS
      Profiles: RDF, OpenSocial
      Activities: Activitystrea.ms
      Contacts: Portable Contacts, FOAF
      Authentication: PKI, OpenID, FOAF-SSL
      Access Control: OAuth
      Service discovery: Yadis, XRDS, XRDS-Simple, XEP-0030
      Unique identifier: URLs, email, JID
      Transport: HTTP, XMPP
    • Who are the Companies Pushing the Social Web?
      Big Corporates:
      Google
      Yahoo!
      Facebook
      Myspace
      Plaxo
      Vodafone
      Grass Roots:
      Identi.ca
      XMPP – XSF
      FOAF
      Open source efforts
      OSLO Alliance
      15
      What is the “Social Web?”
      November 10, 2009
    • Industry and individual Efforts
      Open Social
      Open Web Foundation
      OpenID and Oauth
      Portable Contacts
      Open Micro-blogging Community (status.net)
      16
      What is the “Social Web?”
      November 10, 2009
    • Why is this relevant to us here?
      People are increasingly turning to social networks as a communication medium
      Trust
      Richness
      Ease
      Fun
      Social networks are already disrupting email
      How long until they disrupt voice communication?
      Witness: Teens with Blackberries
      If communication is becoming social and social is becoming open, where does that leave us?
      Selling Facebook phones to Foursquare kids?
      17
      What is the “Social Web?”
      November 10, 2009
    • We need to support and nurture this emerging Social Web trend
      18
      What is the “Social Web?”
      November 10, 2009
    • W3C Social Web Incubator Group
      http://bit.ly/socialwebxg
      19
      What is the “Social Web?”
      November 10, 2009
    • 20
      What is the “Social Web?”
      November 10, 2009
      Thank you
      Daniel Appelquist
      Vodafone Group R&D
      @torgo