10 Ways Principals Can Use Twitter to Engage Stakeholders
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Effective communication is a major component of effective building leadership. Building leaders have more control than ever in promoting positive stories about students and staff through a variety of social media channels. One of the most popular apps is Twitter because of its ease of use, real-time updates, and free accessibility. Stakeholders want and crave information about schools and Twitter is one of the best ways for them to gain access to what schools believe, value, and expect.
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10 Ways Principals Can Use Twitter to Engage Stakeholders
- 3. Lola
- 6. Kahoot survey to find out who has a Twitter account and how they use it.
- 12. * Aha’s * What this means to you. * What questions come to mind?
- 14. * Aha’s * What this means to you. * What questions come to mind?
- 16. “Everybody can AND is talking.” 6
- 17. 7 “There is no captive audience.”
- 18. 8
- 19. 9
- 27. ISTE Standards: Digital Citizenship- Educational Administrators model and facilitate understanding of social, ethical and legal issues and responsibilities related to an evolving digital culture.
- 28. #1-Start a Twitter Chat!
- 31. #myschoolrocks
- 32. How to..
- 33. Establish a hashtag and time!
- 35. Promote it by inviting others to join.
- 37. Organize, Curate, and Archive
- 39. Interact with Students #2 Communicate/ Engage Students
- 40. • Add pictures of me and students
- 48. #3- Words of Wisdom #BeGreat
- 53. Excellence in Professional Practice “Educational Administrators promote an environment of professional learning and innovation that empowers educators to enhance student learning through the infusion of contemporary technologies and digital resources.”
- 55. #
- 61. “Please allow me to introduce you to…” Mr. Carter’s Office
- 63. NAHS Educators on Twitter
- 64. #6-Grow You PLN! “A personal learning network is an informal learning network that consists of the people a learner interacts with and derives knowledge from in a personal learning environment.” http://tinyurl.com/10NASSP16
- 68. 11
- 73. #8 Share links to Articles/blogs that educate and inspire
- 74. #8-Post Links to Articles/Blogs/Videos • Add organizations that promote learning • Teachthought • Edweek • Edutopia • ASCD • Add slide of blogs I follow • A Principal’s Reflection by Eric Scheninger • Connected Principals • Passion…Purpose…Pride by Jimmy Casas • Leadership Freak by Dan Rockwell • Life of An Educator by Dr. Justin Tarte • The Principal of Change by George Couros • The Jose Vilson • The Tempered Radical by Bill Ferriter
- 75. 10
- 76. ISTE Standard: Digital Age Learning Culture- “Educational Administrators create, promote, and sustain a dynamic, digital-age learning culture that provides a rigorous, relevant, and engaging education for all students.”
- 77. “If you don’t tell you school’s story, somebody else will and it may not be true.” #9-Digital Storytelling
- 82. Promote it by inviting others to join.
- 85. Connect With Me • Twitter: @Dwight_Carter @napls_hs • Email: mrdwightcarter@gmail.com • Voxer: Dwight_Carter • LinkedIn: Dwight Carter
Editor's Notes
- Principal New Albany High School 2013 NASSP Digital Principal of the Year 2014 Bammy Award from the Academy of Education Arts and Science 2015 Ohio Alliance of Black School Educators
- Kahoot survey to find out who has a Twitter account and how they use it.
- What’s one of the most consistent complaints stakeholders have of administrators??
- Various forms of communication today, so how do we help our message stand be seen and heard by the people we want reach? Content, intentionality, and multimedia!
- Information overload…
- Why is this important? Why should principals use Twitter as a communication resource?
- Before you watch the video, please consider these three things
- Table Talk 2 minutes
- What does this mean to me?
- Millennial parents… Expectations…
- If we don’t understand and embrace how the parents of our students communicate, we won’t be able to effectively tell or own our story.
- Focus on how to meet the needs of Millennial parents and other parents as we face the age of disruption in schools.
- Ensure equitable access to appropriate digital tools and resources to meet the needs of all learners Promote, model and establish policies for safe, legal, and ethical use of digital information and technology Promote and model responsible social interactions related to the use of technology and information Model and facilitate the development of a shared cultural understanding and involvement in global issues through the use of contemporary communication and collaboration tools
- 6. Start a Twitter Chat For Your Building and/or District-Principals can set up a Twitter chat for his/her school or district as a way to extend staff meeting conversations, discuss relevant articles, or have a book study. The possibilities are endless! Ask a few teachers to join in and off you go! 7. Communicate/Interact With Students- Besides interacting with students in the hallways, classrooms, and events, sharing daily messages via Twitter is an easy way to connect with a large group of students in a short amount of time. Remember to pause before you post. 8. Share Daily Words of Wisdom- I start nearly every day with a brief tweet of words of wisdom. I get the daily messages from a book entitled, 8,789 Words of Wisdom. It starts the day on a positive note for me and for those who receive them.
- Model facilitate the development of a shared cultural understanding and involvement in global issues through the use of contemporary and collaboration tools 1 minute to jot down familiar Twitter chats Table talk Post to Google Doc
- 7 steps to starting a Twitter Chat! Standard: Digital Citizenship- Promote, model and establish policies for safe, legal, and ethical use of digital information and technology Promote and model responsible social interactions related to the use of technology and information
- Use Q to represent each picture and A when answering each question.
- Interact with participants by tweeting, retweeting, replying, responding to, and favorite tweets.
- Use either of these tool tools to organize, curate, and archive the story.
- Student shoes
- Jot down at least one way you highlight each of the 7 A’s Table Talk Add to the Google Doc
- Model facilitate the development of a shared cultural understanding and involvement in global issues through the use of contemporary and collaboration tools
- Apps to crease visually appealing graphics to share with stakeholders.
- Example 1
- Example 2
- Search for an inspiration quote Post on the Google Doc on Tweet it using #10NASSP16 Use Multimedia (Recite it, Word Swag, Adobe Voice, Google Images, PPT or Keynote)
- Allocate time, resources, and access to ensure ongoing professional growth in technology fluency and integration Facilitate and participate in learning communities that stimulate, nurture and support administrators, faculty, and staff in the study and use of technology Promote and model effective communication and collaboration among stakeholders using digital age tools Stay abreast of educational research and emerging trends regarding effective use of technology and encourage evaluation of new technologies for their potential to improve student learning
- Visible Learning- Concise and thoughtful messages posted on Twitter in real-time about what teachers and students are experiencing in classrooms, in extracurricular activities, or in service-learning projects creates a window into the world of your school. It increases the level of transparency that removes the mystery of school.
- The New Albany High School 2015-2016 theme
- For those new or not familiar with Twitter, here’s the anatomy of a tweet.
- Use Storify to archive and share your story.
- Jot down at least one way you highlight each of the 7 A’s Table Talk Add to the Google Doc
- Highlight teachers- What gets recognized gets repeated, so sending out tweets about the amazing lesson ideas that teachers come up with shines a much deserved light on those whom positively change lives and impact futures.
- This is why it’s important to highlight staff members
- Working in silos or working as a team
- It is often said that, “The smartest person in the room is the room.” Twitter gives a principal the opportunity to connect with educators outside of the school to learn about pedagogical strategies, connect with educational thought leaders, and communicate with other principals who are doing similar work.
- It is often said that, “The smartest person in the room is the room.” Twitter gives a principal the opportunity to connect with educators outside of the school to learn about pedagogical strategies, connect with educational thought leaders, and communicate with other principals who are doing similar work.
- It is often said that, “The smartest person in the room is the room.” Twitter gives a principal the opportunity to connect with educators outside of the school to learn about pedagogical strategies, connect with educational thought leaders, and communicate with other principals who are doing similar work.
- Last second game-winning shot by NAHS Senior Joey Rowling vs. Worthington Kilbourne on Friday, February 26th, 2016
- Because of Twitter, Joey’s game winning shot was picked up by ESPN and was #3 on the Sports Center Top 10 list! The exemplifies of the power of Twitter!
- Blogs that inspire me!
- Organizations that tweet relevant articles
- Ensure instructional innovation focused on continuous improvement of digital-age learning. Model and promote the frequent and effective use of technology for learning Provide learner-centered environments equipped with technology and learning resources to meet the individual, diverse needs of all learners. Ensure effective practice in the study of technology and its infusion across the curriculum. Promote and participate in local, national, and global learning communities that stimulate innovation, creativity, and digital age collaboration
- 7 steps to starting a Twitter Chat! Standard: Digital Citizenship- Promote, model and establish policies for safe, legal, and ethical use of digital information and technology Promote and model responsible social interactions related to the use of technology and information
- Professional chats
- Leadupchat is starting at 9:30 am, so let’s jump in the model how to participate in a chat.