Get going - Boston

Get Going!Build & test your ideawithout programmingElizabeth YinJennifer Chinco-founders of LaunchBit

We want to thank our eventsponsor – MIT E-Center

In high school, we decided tobecome internet entrepreneurs

Shiny Orb is a social shopping sitefor wedding apparel

DressMob is a social shoppingsite for all dresses

Building a website has becomevery accessible 1990s 2010Difficulty HARD EasierSpeed Months/Years Days/Weeks/Months Hire, Try to learn, outsource,Options Hire, Try to learn 3rd party tools Books, friends, online,Resources Books, friends forums, Craigslist Sites are being built more quickly and easily

The biggest obstacle for you is nolonger technical Do you have a product that people want??

We believe in the “Lean Startup”philosophy and execution Eric Reis (nytimes) Steve Blank (nytimes)

The Lean Startup Model is justlike playing poker Go all in without seeing your cards? Fold if things are not looking good? Image Credit: lasvegasvegas.com

The first step is to achieveproduct/market fit Maximize Product/Market Fit Scale Up Profit

You can build and test your webidea without programming Research BuildingMeasuring Marketing Q&A

Doing theResearch

Find potential customers outsideyour own social circle Join mailing lists and forums Email people. Oftentimes, the right people will help for free Filter prospects with a simple survey. Offer $25 for a 30 minute phone conversation if selected

Craigslist can be a great place toget feedback Cindy Alvarez  Use the "gigs" section  Providing your first name and a voicemail number will grant you legitimacy  Clearly state the compensation amount upon meeting qualifications and completion of the call  Expect a 10-15% flake rate

Ask about behavior and bring asimple set of “paper” prototypes Image credit: Simon Collison (flickr) Image Credit: Mathieu Brault Do people “get” your idea?

Hanging around coffee shopshelps Pulse refine their new ideas

Buildinga LandingPage andMVP

There are plenty of free (or almostfree) WYSIWYG platforms

Make sure your landing pagemessaging is clear

Dropbox got 200,000 signupswith just a video

Your Minimum Viable Productshould have just 1 or 2 functions Image Credit: Hammacher Schlemmer Can you explain your product in 1 sentence?

We challenge you to thinkcreatively when building your MVP Easy MVPs Hard MVPs

Aardvark went to see thewonderful Wizard of Oz

Food on the Table started withreal, live “concierge” service

The Wed Connect is our ownexperience at quick idea testing

Online tools made it possible towork behind the curtain Image Credit: Wizard of Oz

Early StageMarketing

Early stage marketing is acomplement to Measurement My Website

Ads are a perfect way to gettraffic immediately

Q&A forums and other industryspecific sites are like “annuities”

Community marketing channelscan offer quality verbal feedback

MeasuringResults

Find out what your users are doingon your website

There are many affordable tools forquantitative & qualitative analysis

At least 40% of your users shouldbe very disappointed if you’re gone Very disappointed Not disappointed orSomewhat disappointed Sean Elllis (startup-marketing.com) Successful Product / Market Fit

In 5 days, we had numbers toevaluate The Wed Connect Bounce Rates 87% of 68 people 56% of 16 people 21 Signups Quick math:  Charge wedding vendors $2 / lead * 21 leads = $42  Costs: $0.44 * 68 people = $29.92  Potential profit: $0.58 / person

Qualitative feedback taught usabout the customer

We determined the viability of TheWed Connect in just 1 week0 1 2 7 81 day Customer Research 1 day Analysis 1 day Build MVP 5 days Testing and MarketingGreat initial numbers but a frustrating business

Ante up, make your bets, thendecide -- will you go all in? Research Blinds Landing Page MVP Bet Early Marketing Hire People All In Seek PRImage Credit: Logan Ingalls

LaunchBit helps new, aspiringentrepreneurs launch their ideas

Build and test your idea withoutprogramming – Get going! More questions? hello@launchbit.com Feedback index cards LaunchBit mailing list signup sheet Blog: blog.launchbit.com @launchbit www.launchbit.com

http://guide.launchbit.com	6501
http://madebymany.com	6316
http://guidedev.launchbit.com	298
http://blog.launchbit.com	66
http://mixreadblog.blogspot.com	39
url_unknown	30
http://www.launchbit.com	21
http://thefutureisalreadyhere.se	12
http://www.slideshare.net	8
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Get going - Boston

by Elizabeth Yin on Feb 18, 2011

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