Nf park ya-v5

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'Using Public Data to Drive Innovation' Event, 22nd November 2012

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Nf park ya-v5

  1. 1. Product OfferingOwn Brand Parking Apps (Cross Platform)Cashless Payment IntegrationLoyalty & Rewards MechanismMarketing Opportunities In-App
  2. 2. Making Parking Easier!30% EmissionsDrivers searching forparking spotsConsumers canSpend 30%more with contactlesspayment methods.
  3. 3. Market Size€360 million £5 billion $25 billioneuro per annum pound per annum dollars per annum.(The Irish Parking Association, 2010) (British parking association) (International Parking Institute, 2009)
  4. 4. Lead Market SegmentsIrish Market Total Revenues 360 Million (2009/2010)23% Private Operators35% Local AuthoritiesTwo target segments cover58% of the Market
  5. 5. Our TeamJason Roe Ann LowneyFounder PR / Community Lauren Walsh Paul Flood Sales / Marketing User Experience
  6. 6. Product Offering • Communicate Availability • Own Brand Parking Apps • Search for Parking
  7. 7. Product Offering • On Street / Off Street Parking • Ordered List by Distance • Best Parking Rates Highlighted
  8. 8. Product Offering • Payment Integration • Directions with Maps • Advertising Targeted by Location
  9. 9. Product Offering • Easy Payment Interface • Reminders and Alarms • Payment History
  10. 10. Revenue ModelAnnual Fee For Branded AppTransaction Fee For Integrated PaymentsRevenue Forecasting AnalyticsTargeted Advertising (Rev Share)
  11. 11. Register For Private Betahttp://t9.ie/dublinked Phone: 01 525 20 24 Email: hello@parkya.com Web: http://parkya.com/Jason Roe

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