SlideShare a Scribd company logo
1 of 22
Adding Value for Readers What more can we do to get our message across? David Smith, Business Innovations Manager http://flickr.com/photos/eneas/
Obscurity is a far greater threat to authors and creative artists than piracy.    Tim O’Reilly – O’Reilly Media
 
Oh dear…
Who can we learn from?
Publishers don’t have loyalty cards…
And then there’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And so to
 
 
Authors (as Bloggers)  Bloggers (as Authors) ,[object Object],[object Object],[object Object]
 
 
 
 
 
 
What About Publishers?
 
 
 
So there we are… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Similar to Adding Value For Readers - what more can we do online to get our message across?

How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...
How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...
How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...Smashwords, Inc.
 
Personal Branding Power Point V3 3 11 09
Personal  Branding  Power  Point V3 3 11 09Personal  Branding  Power  Point V3 3 11 09
Personal Branding Power Point V3 3 11 09Marketing Impressions
 
Social approach layout
Social approach layoutSocial approach layout
Social approach layoutAnkit Mehra
 
EssayTyper Website Types Your Essay For You
EssayTyper Website Types Your Essay For YouEssayTyper Website Types Your Essay For You
EssayTyper Website Types Your Essay For YouTracy Clark
 
Social And Anti Social Media
Social And Anti Social MediaSocial And Anti Social Media
Social And Anti Social MediaEric Reiss
 
How to Present (and Sell) Creative Work | Seattle Interactive 2017
How to Present (and Sell) Creative Work | Seattle Interactive 2017How to Present (and Sell) Creative Work | Seattle Interactive 2017
How to Present (and Sell) Creative Work | Seattle Interactive 2017Seattle Interactive Conference
 
D 7secrets-101004235901-phpapp02
D 7secrets-101004235901-phpapp02D 7secrets-101004235901-phpapp02
D 7secrets-101004235901-phpapp02Jasneet Jas
 
Google UnBound Conference, NYC, January 18, 2007
Google UnBound Conference, NYC, January 18, 2007Google UnBound Conference, NYC, January 18, 2007
Google UnBound Conference, NYC, January 18, 2007IdeaVine Consulting
 
Bruce Lee and the Art of Selling
Bruce Lee and the Art of SellingBruce Lee and the Art of Selling
Bruce Lee and the Art of SellingJacob Morgan
 
Sun Microsystems: Why WE (crowds) are smarter than ME (experts)
Sun Microsystems:  Why WE (crowds) are smarter than ME (experts)Sun Microsystems:  Why WE (crowds) are smarter than ME (experts)
Sun Microsystems: Why WE (crowds) are smarter than ME (experts)OpenMatters
 
#13 IMU: Twitter for Business (GF501)
#13 IMU: Twitter for Business (GF501)#13 IMU: Twitter for Business (GF501)
#13 IMU: Twitter for Business (GF501)HubSpot
 
Self-publishing vs Traditional Publishing, and the Options in Between
Self-publishing vs Traditional Publishing, and the Options in BetweenSelf-publishing vs Traditional Publishing, and the Options in Between
Self-publishing vs Traditional Publishing, and the Options in BetweenRicardo Fayet
 
Louis Richardson - Getting Smarter
Louis Richardson - Getting SmarterLouis Richardson - Getting Smarter
Louis Richardson - Getting SmarterIBM Danmark
 
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...Jeff Molander
 
Networking And Social Media Session 1 Keynote Show
Networking And Social Media Session 1  Keynote ShowNetworking And Social Media Session 1  Keynote Show
Networking And Social Media Session 1 Keynote ShowWalterAkana
 
DJ2.0 Social Media and Radio
DJ2.0 Social Media and RadioDJ2.0 Social Media and Radio
DJ2.0 Social Media and RadioNATHAN RICHIE
 
How to Reach More Readers with Self-Published Ebooks
How to Reach More Readers with Self-Published EbooksHow to Reach More Readers with Self-Published Ebooks
How to Reach More Readers with Self-Published EbooksSmashwords, Inc.
 

Similar to Adding Value For Readers - what more can we do online to get our message across? (20)

How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...
How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...
How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...
 
Personal Branding Power Point V3 3 11 09
Personal  Branding  Power  Point V3 3 11 09Personal  Branding  Power  Point V3 3 11 09
Personal Branding Power Point V3 3 11 09
 
AMAZON
AMAZONAMAZON
AMAZON
 
Social approach layout
Social approach layoutSocial approach layout
Social approach layout
 
Navigating the social era
Navigating the social eraNavigating the social era
Navigating the social era
 
EssayTyper Website Types Your Essay For You
EssayTyper Website Types Your Essay For YouEssayTyper Website Types Your Essay For You
EssayTyper Website Types Your Essay For You
 
Social And Anti Social Media
Social And Anti Social MediaSocial And Anti Social Media
Social And Anti Social Media
 
How to Present (and Sell) Creative Work | Seattle Interactive 2017
How to Present (and Sell) Creative Work | Seattle Interactive 2017How to Present (and Sell) Creative Work | Seattle Interactive 2017
How to Present (and Sell) Creative Work | Seattle Interactive 2017
 
Me!me!me!
Me!me!me!Me!me!me!
Me!me!me!
 
D 7secrets-101004235901-phpapp02
D 7secrets-101004235901-phpapp02D 7secrets-101004235901-phpapp02
D 7secrets-101004235901-phpapp02
 
Google UnBound Conference, NYC, January 18, 2007
Google UnBound Conference, NYC, January 18, 2007Google UnBound Conference, NYC, January 18, 2007
Google UnBound Conference, NYC, January 18, 2007
 
Bruce Lee and the Art of Selling
Bruce Lee and the Art of SellingBruce Lee and the Art of Selling
Bruce Lee and the Art of Selling
 
Sun Microsystems: Why WE (crowds) are smarter than ME (experts)
Sun Microsystems:  Why WE (crowds) are smarter than ME (experts)Sun Microsystems:  Why WE (crowds) are smarter than ME (experts)
Sun Microsystems: Why WE (crowds) are smarter than ME (experts)
 
#13 IMU: Twitter for Business (GF501)
#13 IMU: Twitter for Business (GF501)#13 IMU: Twitter for Business (GF501)
#13 IMU: Twitter for Business (GF501)
 
Self-publishing vs Traditional Publishing, and the Options in Between
Self-publishing vs Traditional Publishing, and the Options in BetweenSelf-publishing vs Traditional Publishing, and the Options in Between
Self-publishing vs Traditional Publishing, and the Options in Between
 
Louis Richardson - Getting Smarter
Louis Richardson - Getting SmarterLouis Richardson - Getting Smarter
Louis Richardson - Getting Smarter
 
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
 
Networking And Social Media Session 1 Keynote Show
Networking And Social Media Session 1  Keynote ShowNetworking And Social Media Session 1  Keynote Show
Networking And Social Media Session 1 Keynote Show
 
DJ2.0 Social Media and Radio
DJ2.0 Social Media and RadioDJ2.0 Social Media and Radio
DJ2.0 Social Media and Radio
 
How to Reach More Readers with Self-Published Ebooks
How to Reach More Readers with Self-Published EbooksHow to Reach More Readers with Self-Published Ebooks
How to Reach More Readers with Self-Published Ebooks
 

More from David Smith

The Database Of Intentions2010
The Database Of Intentions2010The Database Of Intentions2010
The Database Of Intentions2010David Smith
 
The Social Graph2010
The Social Graph2010The Social Graph2010
The Social Graph2010David Smith
 
ALPSP Web 2 Intro2010
ALPSP Web 2 Intro2010ALPSP Web 2 Intro2010
ALPSP Web 2 Intro2010David Smith
 
A parallel universe? – Blogs, wikis, web 2.0 and a complicated future for sch...
A parallel universe? – Blogs, wikis, web 2.0 and a complicated future for sch...A parallel universe? – Blogs, wikis, web 2.0 and a complicated future for sch...
A parallel universe? – Blogs, wikis, web 2.0 and a complicated future for sch...David Smith
 
Researchers, Discovery and the Internet: What Next?
Researchers, Discovery and the Internet: What Next?Researchers, Discovery and the Internet: What Next?
Researchers, Discovery and the Internet: What Next?David Smith
 
The Social Graph
The Social GraphThe Social Graph
The Social GraphDavid Smith
 
Wisdom Of The Crowds
Wisdom Of The CrowdsWisdom Of The Crowds
Wisdom Of The CrowdsDavid Smith
 
Alpsp Web 2 Intro
Alpsp Web 2 IntroAlpsp Web 2 Intro
Alpsp Web 2 IntroDavid Smith
 

More from David Smith (8)

The Database Of Intentions2010
The Database Of Intentions2010The Database Of Intentions2010
The Database Of Intentions2010
 
The Social Graph2010
The Social Graph2010The Social Graph2010
The Social Graph2010
 
ALPSP Web 2 Intro2010
ALPSP Web 2 Intro2010ALPSP Web 2 Intro2010
ALPSP Web 2 Intro2010
 
A parallel universe? – Blogs, wikis, web 2.0 and a complicated future for sch...
A parallel universe? – Blogs, wikis, web 2.0 and a complicated future for sch...A parallel universe? – Blogs, wikis, web 2.0 and a complicated future for sch...
A parallel universe? – Blogs, wikis, web 2.0 and a complicated future for sch...
 
Researchers, Discovery and the Internet: What Next?
Researchers, Discovery and the Internet: What Next?Researchers, Discovery and the Internet: What Next?
Researchers, Discovery and the Internet: What Next?
 
The Social Graph
The Social GraphThe Social Graph
The Social Graph
 
Wisdom Of The Crowds
Wisdom Of The CrowdsWisdom Of The Crowds
Wisdom Of The Crowds
 
Alpsp Web 2 Intro
Alpsp Web 2 IntroAlpsp Web 2 Intro
Alpsp Web 2 Intro
 

Recently uploaded

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSkajalroy875762
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...NadhimTaha
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistanvineshkumarsajnani12
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubaijaehdlyzca
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Availablepr788182
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowranineha57744
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSkajalroy875762
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Availablepr788182
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...pujan9679
 

Recently uploaded (20)

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 

Adding Value For Readers - what more can we do online to get our message across?