Sascha Pallenberg: Gaming, Tablets, Fragmentation: What's ahead in the Android Market?
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Sascha Pallenberg: Gaming, Tablets, Fragmentation: What's ahead in the Android Market?

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Sascha Pallenberg: Gaming, Tablets, Fragmentation: What's ahead in the Android Market? Sascha Pallenberg: Gaming, Tablets, Fragmentation: What's ahead in the Android Market? Presentation Transcript

  • Sascha Pallenbergemail: sascha@netbooknews.com Twitter: @sascha_p Google+: gplus.to/pallenberg Netbooknews.com .de soon: Mobilegeeks.com .de
  • The history of the tablet pc
  • 2010 View slide
  • 2006 View slide
  • 2004
  • 1994
  • 1973
  • 1526 A.D.
  • 1968
  • “we have always been shameless about stealing great ideas”
  • 1989
  • Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
  • Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple
  • Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11
  • Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11 Apple remains the leader in the tablet PC market with a 54% share
  • Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets
  • Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets ca. 5 Mio Kindle Fire
  • Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets ca. 5 Mio Kindle Fire ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...)
  • Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets ca. 5 Mio Kindle Fire ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...) ca. 20 Mio White Box Tablets!
  • Tablets 2011
  • Tablets 2012
  • SoCs 2011
  • SoCs 2012
  • One more thing...
  • Lowcost tablets are the most disruptive devices of the decade!
  •  7-inch 800x480
  •  7-inch 800x480 1.2Ghz Cortex-A9
  •  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU
  •  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU 512MB RAM/4GB Flash
  •  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU 512MB RAM/4GB Flash HDMI Out (1080p)
  •  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU 512MB RAM/4GB Flash HDMI Out (1080p) $60!
  • Lowcost tablets are the mostdisruptive devices of the decade!
  • Lowcost tablets are the mostdisruptive devices of the decade!
  • Lowcost tablets are the mostdisruptive devices of the decade!
  • Lowcost tablets are the mostdisruptive devices of the decade!
  • Lowcost tablets are the mostdisruptive devices of the decade!
  • Lowcost tablets are the mostdisruptive devices of the decade!
  • Lowcost tablets are the mostdisruptive devices of the decade!
  • Lowcost tablets are the mostdisruptive devices of the decade!
  • And they will all run on
  • What about the patent war?
  • Best of Florian Mueller "As a European consumer, I dont want to be held hostage by companies that use industry standards as a nuclear weapon and restrict choice" (Mueller on Motorola) "Todays ruling is significant bad news for Android at large, and Google," "Todays ruling … show that the noose keeps tightening around Androids neck in many ways." (Mueller after Motorola lost the “Slide to Unlock” trial against Apple) “almost all smartphone-related patent litigation involves Android, and Android is on the losing track by objective standards” (Mueller on Google+) “I am sure that we will have to pay at least a $100 licence fee for every Android device in the near future” (Mueller in the Stern magazine)
  • Last but not least... “Courts around the world are banning Androiddevices and dismissing counterclaims -- I let the judges speak for me. They validate what I say”
  • Lets stay with the factsNot a single Android device got banned because of Android!
  • Gaming Drives Android Sales
  • Gaming Drives Android Sales
  • Gaming Drives Android Sales
  • Gaming Drives Android Sales
  • Gaming Drives Android Sales
  • Top Android Apps Germany 10 of the Top 20 paid apps are games
  • Top Android Apps Germany 10 of the top 20 paid apps are games 10 of the top 20 free apps are games
  • But what about fragmentation?
  • Predictions for 2012 Android tablets will outsell the Apple iPad by the end of 2012
  • Predictions for 2012 Android tablets will outsell the Apple iPad by the end of 2012 Over 1.2 mio Android activiations a day by the end of 2012
  • Predictions for 2012 Android tablets will outsell the Apple iPad by the end of 2012 Over 1.2 mio Android activiations a day by the end of 2012 Android will stay free!
  • Q&AGoogle+: gplus.to/pallenberg