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Sascha Pallenberg: Gaming, Tablets, Fragmentation: What's ahead in the Android Market?
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Sascha Pallenberg: Gaming, Tablets, Fragmentation: What's ahead in the Android Market?

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  • 1. Sascha Pallenbergemail: sascha@netbooknews.com Twitter: @sascha_p Google+: gplus.to/pallenberg Netbooknews.com .de soon: Mobilegeeks.com .de
  • 2. The history of the tablet pc
  • 3. 2010
  • 4. 2006
  • 5. 2004
  • 6. 1994
  • 7. 1973
  • 8. 1526 A.D.
  • 9. 1968
  • 10. “we have always been shameless about stealing great ideas”
  • 11. 1989
  • 12. Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
  • 13. Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple
  • 14. Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11
  • 15. Tablet Market 2011 DisplaySearch Quarterly Mobile PC Shipment and Forecast Report Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11 Apple remains the leader in the tablet PC market with a 54% share
  • 16. Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets
  • 17. Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets ca. 5 Mio Kindle Fire
  • 18. Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets ca. 5 Mio Kindle Fire ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...)
  • 19. Tablet Market 2011 ca. 45 – 50 Mio iPads ca. 25 – 30 Mio Android Tablets ca. 5 Mio Kindle Fire ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...) ca. 20 Mio White Box Tablets!
  • 20. Tablets 2011
  • 21. Tablets 2012
  • 22. SoCs 2011
  • 23. SoCs 2012
  • 24. One more thing...
  • 25. Lowcost tablets are the most disruptive devices of the decade!
  • 26.  7-inch 800x480
  • 27.  7-inch 800x480 1.2Ghz Cortex-A9
  • 28.  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU
  • 29.  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU 512MB RAM/4GB Flash
  • 30.  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU 512MB RAM/4GB Flash HDMI Out (1080p)
  • 31.  7-inch 800x480 1.2Ghz Cortex-A9 Mali 400 GPU 512MB RAM/4GB Flash HDMI Out (1080p) $60!
  • 32. Lowcost tablets are the mostdisruptive devices of the decade!
  • 33. Lowcost tablets are the mostdisruptive devices of the decade!
  • 34. Lowcost tablets are the mostdisruptive devices of the decade!
  • 35. Lowcost tablets are the mostdisruptive devices of the decade!
  • 36. Lowcost tablets are the mostdisruptive devices of the decade!
  • 37. Lowcost tablets are the mostdisruptive devices of the decade!
  • 38. Lowcost tablets are the mostdisruptive devices of the decade!
  • 39. Lowcost tablets are the mostdisruptive devices of the decade!
  • 40. And they will all run on
  • 41. What about the patent war?
  • 42. Best of Florian Mueller "As a European consumer, I dont want to be held hostage by companies that use industry standards as a nuclear weapon and restrict choice" (Mueller on Motorola) "Todays ruling is significant bad news for Android at large, and Google," "Todays ruling … show that the noose keeps tightening around Androids neck in many ways." (Mueller after Motorola lost the “Slide to Unlock” trial against Apple) “almost all smartphone-related patent litigation involves Android, and Android is on the losing track by objective standards” (Mueller on Google+) “I am sure that we will have to pay at least a $100 licence fee for every Android device in the near future” (Mueller in the Stern magazine)
  • 43. Last but not least... “Courts around the world are banning Androiddevices and dismissing counterclaims -- I let the judges speak for me. They validate what I say”
  • 44. Lets stay with the factsNot a single Android device got banned because of Android!
  • 45. Gaming Drives Android Sales
  • 46. Gaming Drives Android Sales
  • 47. Gaming Drives Android Sales
  • 48. Gaming Drives Android Sales
  • 49. Gaming Drives Android Sales
  • 50. Top Android Apps Germany 10 of the Top 20 paid apps are games
  • 51. Top Android Apps Germany 10 of the top 20 paid apps are games 10 of the top 20 free apps are games
  • 52. But what about fragmentation?
  • 53. Predictions for 2012 Android tablets will outsell the Apple iPad by the end of 2012
  • 54. Predictions for 2012 Android tablets will outsell the Apple iPad by the end of 2012 Over 1.2 mio Android activiations a day by the end of 2012
  • 55. Predictions for 2012 Android tablets will outsell the Apple iPad by the end of 2012 Over 1.2 mio Android activiations a day by the end of 2012 Android will stay free!
  • 56. Q&AGoogle+: gplus.to/pallenberg