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Twitter Training Deck 1 2013.10.14
1. Tweet Well for Good
Alan Rosenblatt, Ph.D.
Partner, Turner Strategies
AlanRosenblatt@Gmail.com
Me on Twitter
@DrDigipol
@TakeActionNews
@HaikuProgress
My Weekly Blogs
SocialMediaToday.com
TakeActionNews.com
Turner Strategies
@TurnrStrategies
TurnerStrategies.com
2. What we’ll cover
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Twitter?
Why tweet?
What to tweet?
How to tweet well?
How to build your audience?
How to build your community?
How to know how well you are doing?
8. Why Twitter?
• To grow your professional reputation
• To connect with old friends and new
• To comment on life, love and happiness
– (or not)
• To share what you learn
• To champion your cause
• To influence
Why should you tweet?
9. What to tweet?
• Your latest publications and work
• Something you read, heard or saw
• Your professional opinion about something
you read, heard or saw
• BREAKING NEWS, news and your analysis of it
• What you had for breakfast… no… really
Content Rules!
10. Tweet About Your Work
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Tweet about your colleagues’ work
Tweet about your organization’s work
Tweet about allied organizations’ work
Tweet about live events
Tweet about your cause
• Tweet your comments
• Share their comments
• Engage in conversations
What to tweet?
11. How to tweet well?
.@PatMcCrory... #MoralMonday is outside your door. Join us. http://twitpic.com/xyzw
; http://bit.ly/moralmonday #NC #p2 @NCNAACP @Adv_Project
140 characters is plenty
9-second sound-byte
Syllogisms
Links to more content (blog post, video, image…)
Haikus
3 ways to make a link in Twitter
@mention, #Hashtag, URL
Example: Targeting a Member of Congress
Trackable link to measure click thrus
Use key audience hashtags
Alert watchdogs on Twitter
Anatomy of a tweet
12. These Tweets Get More Traction
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Add an image or video
PUT A HEADLINE: in your tweet
People love lists
Use the right hashtags
Mention someone who might retweet you
Add “Please Retweet” at the end. (less effective:
“Please RT” & “Pls RT”)
• Manual RT w/ comment:
– “THIS--> RT @Adv_Project: Sum ipso Latin wordsius.
#MoralMonday”
How to Tweet Well?
13. How to build your audience?
• Connect – Follow people you want following you
• If you tweet about their interests 15-30% will follow you back.
• Engage – Talk to people you want following you
• Not everyone notices who follows them, but everyone notices
who mentions them. Ask questions, share info & converse.
• Recommend – RT/#FF followers you want
• Recommend people you want following you to your followers.
• Repeat – Repeat steps 2 & 3 after they follow you back.
• Remember: It is about exchanging VALUE
Follow, Engage, Recommend, Repeat
14. Finding People to Follow
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Serendipity – People you follow mention and RT others
Research – Keyword & hashtag searches
Directories – Special Twitter search tools
Drilling Down – Into followers, followed & lists of other
tweeters
How to build your audience?
15. Directories & List Builders
• Directories of influential tweeters
– WeFollow.com – Keyword & location
– Tweetbe.at – Keywords
– ListAtlas.com – Twitter Lists
– Twiangulate.com – Mine Followers
• Register on the directories so people find you
How to build your audience?
16. Find influencers to follow – Articles
• Search on Google for “Top
Tweeters” for an issue/topic
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Top 100 Int’l Business
Top 20 UK Politics
The FP Twitterati 100
Top 50 Climate Tweeters
50 Favorite Immigration
Tweeters
How to build your audience?
17. Find influencers to follow –
Drilling on Twitter
• Find an issue expert
– Follow who they
follow
– Follow their followers
– Follow their lists
How to build your audience?
18. Search on Twitter
• Twitter’s Advanced
Search
– Search keywords
– Search hashtag
– Search by tweeter
– Search by location
– Search by sentiment
How to build your audience?
19. Clean your list – Unfollow dead weight
• Twitter limits
– Until you have 2,000 followers, you can only follow
2,000
– Beyond that, you can follow 10% more than follow
you
• Purge followers to maintain room to grow
– People who don’t follow you back (unless they are
interesting)
– People who never retweet others
– People who SPAM, shills, etc.
How to build your audience?
20. How to build your community?
• When you find people with shared interests, engage
them in conversations.
• Draw many people into the conversation.
• Give them value.
• Encourage them to share their insights, links, etc.
• Link your conversation with a common hashtag
• It’s just like doing it offline…
Create conversations
21. How to know how well you are doing?
• Audience engagement
– You want RT, #FF, shares, comments, likes, repins & 1+
• Audience quality (& size)
– You want influencers, press & policymakers
• Driving traffic to your website & email lists
– You want clicks & views
Measuring Success
23. Tweet Well for Good
Alan Rosenblatt, Ph.D.
Partner, Turner Strategies
AlanRosenblatt@Gmail.com
Me on Twitter
@DrDigipol
@TakeActionNews
@HaikuProgress
My Weekly Blogs
SocialMediaToday.com
TakeActionNews.com
Turner Strategies
@TurnrStrategies
TurnerStrategies.com