Twitter Training Deck 1 2013.10.14

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Twitter Training Deck 1 2013.10.14

  1. 1. Tweet Well for Good Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com
  2. 2. What we’ll cover • • • • • • • Twitter? Why tweet? What to tweet? How to tweet well? How to build your audience? How to build your community? How to know how well you are doing?
  3. 3. Twitter? How people see you on Twitter?
  4. 4. Who’s engaging with you on Twitter? Twitter?
  5. 5. Your Twitter Homepage Twitter?
  6. 6. Not on Twitter, Yet? Twitter?
  7. 7. Your Account Settings Twitter?
  8. 8. Why Twitter? • To grow your professional reputation • To connect with old friends and new • To comment on life, love and happiness – (or not) • To share what you learn • To champion your cause • To influence Why should you tweet?
  9. 9. What to tweet? • Your latest publications and work • Something you read, heard or saw • Your professional opinion about something you read, heard or saw • BREAKING NEWS, news and your analysis of it • What you had for breakfast… no… really Content Rules!
  10. 10. Tweet About Your Work • • • • • Tweet about your colleagues’ work Tweet about your organization’s work Tweet about allied organizations’ work Tweet about live events Tweet about your cause • Tweet your comments • Share their comments • Engage in conversations What to tweet?
  11. 11. How to tweet well? .@PatMcCrory... #MoralMonday is outside your door. Join us. http://twitpic.com/xyzw ; http://bit.ly/moralmonday #NC #p2 @NCNAACP @Adv_Project  140 characters is plenty  9-second sound-byte  Syllogisms  Links to more content (blog post, video, image…)  Haikus  3 ways to make a link in Twitter  @mention, #Hashtag, URL  Example: Targeting a Member of Congress  Trackable link to measure click thrus  Use key audience hashtags  Alert watchdogs on Twitter Anatomy of a tweet
  12. 12. These Tweets Get More Traction • • • • • • Add an image or video PUT A HEADLINE: in your tweet People love lists Use the right hashtags Mention someone who might retweet you Add “Please Retweet” at the end. (less effective: “Please RT” & “Pls RT”) • Manual RT w/ comment: – “THIS--> RT @Adv_Project: Sum ipso Latin wordsius. #MoralMonday” How to Tweet Well?
  13. 13. How to build your audience? • Connect – Follow people you want following you • If you tweet about their interests 15-30% will follow you back. • Engage – Talk to people you want following you • Not everyone notices who follows them, but everyone notices who mentions them. Ask questions, share info & converse. • Recommend – RT/#FF followers you want • Recommend people you want following you to your followers. • Repeat – Repeat steps 2 & 3 after they follow you back. • Remember: It is about exchanging VALUE Follow, Engage, Recommend, Repeat
  14. 14. Finding People to Follow • • • • Serendipity – People you follow mention and RT others Research – Keyword & hashtag searches Directories – Special Twitter search tools Drilling Down – Into followers, followed & lists of other tweeters How to build your audience?
  15. 15. Directories & List Builders • Directories of influential tweeters – WeFollow.com – Keyword & location – Tweetbe.at – Keywords – ListAtlas.com – Twitter Lists – Twiangulate.com – Mine Followers • Register on the directories so people find you How to build your audience?
  16. 16. Find influencers to follow – Articles • Search on Google for “Top Tweeters” for an issue/topic – – – – – Top 100 Int’l Business Top 20 UK Politics The FP Twitterati 100 Top 50 Climate Tweeters 50 Favorite Immigration Tweeters How to build your audience?
  17. 17. Find influencers to follow – Drilling on Twitter • Find an issue expert – Follow who they follow – Follow their followers – Follow their lists How to build your audience?
  18. 18. Search on Twitter • Twitter’s Advanced Search – Search keywords – Search hashtag – Search by tweeter – Search by location – Search by sentiment How to build your audience?
  19. 19. Clean your list – Unfollow dead weight • Twitter limits – Until you have 2,000 followers, you can only follow 2,000 – Beyond that, you can follow 10% more than follow you • Purge followers to maintain room to grow – People who don’t follow you back (unless they are interesting) – People who never retweet others – People who SPAM, shills, etc. How to build your audience?
  20. 20. How to build your community? • When you find people with shared interests, engage them in conversations. • Draw many people into the conversation. • Give them value. • Encourage them to share their insights, links, etc. • Link your conversation with a common hashtag • It’s just like doing it offline… Create conversations
  21. 21. How to know how well you are doing? • Audience engagement – You want RT, #FF, shares, comments, likes, repins & 1+ • Audience quality (& size) – You want influencers, press & policymakers • Driving traffic to your website & email lists – You want clicks & views Measuring Success
  22. 22. Tools to Use • • • • • • Klout.com Twitalyzer.com TweetReach.com Topsy.com SocialMention.com TwitterCounter.com How to know how well you are doing?
  23. 23. Tweet Well for Good Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com

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