David PallmannGM Custom App Dev, Neudesichttp://davidpallmann.blogspot.com@davidpallmann
Part 1: MobilityPart 2: HTML5Part 3: Social NetworkingPart 4: Cloud Computing
Why Social Integration?Social Marketing & Other ApplicationsSocial + MobileSocial + CloudKinds of Social Integration
Social networks are transforming how we connectNot just for consumers:an incredible tool for businessLeverage this power t...
AWARENESS                                     INTEREST                                      DESIRE                        ...
Leverage Existing Web & Social IdentityCross-talk, Forums, Discussions, ReviewsMarketplaces, Auctions, CrowdsourcingCollab...
Consensus     Identity                   RelationshipsAwareness                         InfluenceConversation             ...
Integrate your web sites & applications sociallyIdeal web & mobile platformUniversally accessibleHighly availableElastic s...
Peak                Plateau of Ubiquity Meteoric Growth                                    Inevitable Decline       Initia...
Massive scale            Stay as long as you want      Fast scale                               Scale down or leave  Elast...
http://responsive-tours.comhttp://responsivetours.codeplex.com
Social MarketingSign-in with social identityIntegrate content with existing social network(search, retrieve, post, aggrega...
Microsoft Case Study Free Bloomin’ Onion to first 500,000 people to sign up on Facebook page
YOUR              WIFAPPLICATION
YOUR CLOUD          ACS              WIFAPPLICATION
Social Sign-inhttp://responsive-tours.com
Post ContentRetrieve Content                   http://outsidetheboxpizza.com
<scriptsrc="http://platform.twitter.com/anywhere.js?id=yxWqT5gTZ4pfhw&v=1"type="text/javascript"></script>
$(#tweetFeed).jTweetsAnywhere({      searchParams: q=outsideboxpizza,      count: 5,      showTweetFeed: {         showPro...
<script>    twttr.anywhere(function (T) {        T("#login").connectButton({ size: "medium" });    });</script>
twttr.anywhere(function (T) {    var width = document.getElementById(logo).offsetWidth -20;      T("#tbox").tweetBox(     ...
http://www.30tolaunch.com
Tweet   Check in   Ratehttp://attendeebee.com
CompetitionRankingAggregation              http://attendeebee.com
Join the Conversation with NeudesicWe’re having an incredible year, and it’s getting better with  every passing tweet - st...
Questions        David Pallmann        GM Custom App Dev, Neudesic        http://davidpallmann.blogspot.com        @davidp...
The Modern Web Part 3: Social Networking
The Modern Web Part 3: Social Networking
The Modern Web Part 3: Social Networking
The Modern Web Part 3: Social Networking
The Modern Web Part 3: Social Networking
The Modern Web Part 3: Social Networking
The Modern Web Part 3: Social Networking
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The Modern Web Part 3: Social Networking

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Part 3 in Neudesic's Modern Web series, on Social Networking

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The Modern Web Part 3: Social Networking

  1. 1. David PallmannGM Custom App Dev, Neudesichttp://davidpallmann.blogspot.com@davidpallmann
  2. 2. Part 1: MobilityPart 2: HTML5Part 3: Social NetworkingPart 4: Cloud Computing
  3. 3. Why Social Integration?Social Marketing & Other ApplicationsSocial + MobileSocial + CloudKinds of Social Integration
  4. 4. Social networks are transforming how we connectNot just for consumers:an incredible tool for businessLeverage this power to connect with usersStay relevant to users changing digital lifestylesReach a growing social & mobile audienceMarketing and brand managementMaintain ongoing personal touch with usersMaximize your effectiveness
  5. 5. AWARENESS INTEREST DESIRE ACTIONFlip the Funnel by Joseph Jaffe ACKNOWLEDGE DIALOG INCENTIVIZATION ACTIVATION
  6. 6. Leverage Existing Web & Social IdentityCross-talk, Forums, Discussions, ReviewsMarketplaces, Auctions, CrowdsourcingCollaboration & Sharing, Open SourceCustomer SupportGames & GamificationSocial Applications for Group Problem-SolvingNotification & Coordination
  7. 7. Consensus Identity RelationshipsAwareness InfluenceConversation Collaboration Ongoing Touch
  8. 8. Integrate your web sites & applications sociallyIdeal web & mobile platformUniversally accessibleHighly availableElastic scale to match demand, up to worldwidelevelsBurst capability for campaigns & surgesPlatform service capabilitiesBe available anywhere & everywhereSoMoGlo: social, mobile, and global
  9. 9. Peak Plateau of Ubiquity Meteoric Growth Inevitable Decline Initial buzzEarly days Valley of Uncertainty
  10. 10. Massive scale Stay as long as you want Fast scale Scale down or leave Elastic scale upUse onlywhat you need Elastic scale down
  11. 11. http://responsive-tours.comhttp://responsivetours.codeplex.com
  12. 12. Social MarketingSign-in with social identityIntegrate content with existing social network(search, retrieve, post, aggregate, monitor,manage)Create your own social networkGames & GamificationSocial MarketingSocial problem-solving
  13. 13. Microsoft Case Study Free Bloomin’ Onion to first 500,000 people to sign up on Facebook page
  14. 14. YOUR WIFAPPLICATION
  15. 15. YOUR CLOUD ACS WIFAPPLICATION
  16. 16. Social Sign-inhttp://responsive-tours.com
  17. 17. Post ContentRetrieve Content http://outsidetheboxpizza.com
  18. 18. <scriptsrc="http://platform.twitter.com/anywhere.js?id=yxWqT5gTZ4pfhw&v=1"type="text/javascript"></script>
  19. 19. $(#tweetFeed).jTweetsAnywhere({ searchParams: q=outsideboxpizza, count: 5, showTweetFeed: { showProfileImages: true, showUserScreenNames: true, showUserFullNames: true, showActionReply: true, showActionRetweet: true, showActionFavorite: true, autorefresh: { mode: auto-insert, interval: 30 } }, showTweetBox: false });
  20. 20. <script> twttr.anywhere(function (T) { T("#login").connectButton({ size: "medium" }); });</script>
  21. 21. twttr.anywhere(function (T) { var width = document.getElementById(logo).offsetWidth -20; T("#tbox").tweetBox( { height: 60, width: width, defaultContent: "#outsideboxpizza " });});
  22. 22. http://www.30tolaunch.com
  23. 23. Tweet Check in Ratehttp://attendeebee.com
  24. 24. CompetitionRankingAggregation http://attendeebee.com
  25. 25. Join the Conversation with NeudesicWe’re having an incredible year, and it’s getting better with every passing tweet - stop by and see for yourself onNeudesic’s Social Networks. While you’re there, share your thoughts and opinions about today’s webcast: “The Modern Web – Social Networking.” Four channels. No waiting In honor of our 10-Year Anniversary, we’re giving away a $100.00 American Express gift card every month to one lucky winner of our 10th Day Giveaway Facebook contest. Visit our Facebook page, click on the “10th Day Giveaway” tab, and answer the question – it’s as easy as Click. Answer. Win.
  26. 26. Questions David Pallmann GM Custom App Dev, Neudesic http://davidpallmann.blogspot.com @davidpallmann
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