Transcript of "The Modern Web Part 3: Social Networking"
David PallmannGM Custom App Dev, Neudesichttp://davidpallmann.blogspot.com@davidpallmann
Part 1: MobilityPart 2: HTML5Part 3: Social NetworkingPart 4: Cloud Computing
Why Social Integration?Social Marketing & Other ApplicationsSocial + MobileSocial + CloudKinds of Social Integration
Social networks are transforming how we connectNot just for consumers:an incredible tool for businessLeverage this power to connect with usersStay relevant to users changing digital lifestylesReach a growing social & mobile audienceMarketing and brand managementMaintain ongoing personal touch with usersMaximize your effectiveness
AWARENESS INTEREST DESIRE ACTIONFlip the Funnel by Joseph Jaffe ACKNOWLEDGE DIALOG INCENTIVIZATION ACTIVATION
Leverage Existing Web & Social IdentityCross-talk, Forums, Discussions, ReviewsMarketplaces, Auctions, CrowdsourcingCollaboration & Sharing, Open SourceCustomer SupportGames & GamificationSocial Applications for Group Problem-SolvingNotification & Coordination
Integrate your web sites & applications sociallyIdeal web & mobile platformUniversally accessibleHighly availableElastic scale to match demand, up to worldwidelevelsBurst capability for campaigns & surgesPlatform service capabilitiesBe available anywhere & everywhereSoMoGlo: social, mobile, and global
Peak Plateau of Ubiquity Meteoric Growth Inevitable Decline Initial buzzEarly days Valley of Uncertainty
Massive scale Stay as long as you want Fast scale Scale down or leave Elastic scale upUse onlywhat you need Elastic scale down
Social MarketingSign-in with social identityIntegrate content with existing social network(search, retrieve, post, aggregate, monitor,manage)Create your own social networkGames & GamificationSocial MarketingSocial problem-solving
Microsoft Case Study Free Bloomin’ Onion to first 500,000 people to sign up on Facebook page
Join the Conversation with NeudesicWe’re having an incredible year, and it’s getting better with every passing tweet - stop by and see for yourself onNeudesic’s Social Networks. While you’re there, share your thoughts and opinions about today’s webcast: “The Modern Web – Social Networking.” Four channels. No waiting In honor of our 10-Year Anniversary, we’re giving away a $100.00 American Express gift card every month to one lucky winner of our 10th Day Giveaway Facebook contest. Visit our Facebook page, click on the “10th Day Giveaway” tab, and answer the question – it’s as easy as Click. Answer. Win.