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[Induction] sessao 8 brand
- 11. It’s a GUT FEELING because people Are emotional, intuitive beings.
- 12. It’s a person’s gut feeling, Because brands are defined by individuals, Not companies, markets, or the public
- 19. Trust comes from meeting and beating customer expectations. Trust Reliability Delight
- 24. The main purpose of branding is to get more people to buy more stuff for more years at a high price .
- 25. Bang Success Buck Trust comes from meeting and beating customer expectations.
- 28. Problem In the most companies, STRATEGY Is separated from CREATIVITY by a wide gap.
- 37. FACT: Our brain act as a filter to protect us from too much information
- 46. You need more focus. Unless you have compelling answer to theses question,
- 48. Like building A cathedral, Building a brand Is a collaborative project .
- 69. Did you see something wrong ? If not, take a look again!
- 72. If people can change their clotes without changing their characters…
- 76. IF a brand looks like a duck and swims Like a dog, people will distrust it.
- 77. So let’s say you’ve DIFFERENTIATED, COLLABORATED, INNOVATED AND VALIDATED.
Editor's Notes
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
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- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.
- Story of the shark in three tanks.