pages of
Detikcom Portal Publishing Manager
Mid‐Year Business Meeting Presentation
Lombok, June 22th 2008
[some pages of this presentation are unpublished due to my corporate policy]

Seat back and relax…

of Detik Family reborn
successfully!

finished right on or before
due date!
due date!

new features/contents added on
each canal
each canal

These are what we delivered...
Th h t d li d

This is how we worked...
user
User User
Online Portal
Application Publisher
application publisher
Stake Creative
H ld
Holder D i
Design
stakeholder creative

10 Years ago,
Detikcom was born as a lonely
goldfish

10 Years after that,
some new friends came…

Compete each other
to become:
‐ the highest
‐ the fastest
‐ the strongest
the strongest

We have to win the competition…..

How?

First…

To GOD we pray
To GOD we pray

To ALEXA we trust

Pageviews is equal to
Pageviews is equal to
X
Number of good pages
Number of “good” pages Number of loyal visitors
Number of “loyal” visitors

Number of “good” pages
are related to…
l d

Human Interest
Situations
and the balance of
things…

of human resources…

Number of “loyal” visitors
are related to…
l d

Experiences
p
to their spirit, mind and body
to their spirit mind and body

I said: “Web 2.0
experiences are…”
i ”
Informed Believe Engaged
E d
more than more than more than
“know” “trust” “participate”
“ i i ”

Beware of :
Beware of :
‐ Brand Trap
Brand Trap
‐ Cohort Trap

Brand Trap!
Brand Trap!

Q1: how strong:
Q1: how strong:
[some contents of this page are unpublished due to my corporate policy]

Go brush your teeth…

Q2: what is…
Q2: what is
[some contents of this page are unpublished due to my corporate policy]

Go wash your hair
Go wash your hair
using….
g

No?

Yes?

Pepsodent
vs
Lifebuoy

Cohort Trap!

Year X
Y X
Media
Teenager Yuppies Mature

Y X 10
Year X+10
(expectation)
Media
Teenager Yuppies Mature

Y X 10
Year X+10
(trend)
Media
Teenager Yuppies Mature

What are we going to
g g
do about their youth?

Digital Native…

Their references
h f
are…
are

Their tools are…
Their tools are…

OK. No more
bullshit, please!

1. Products Enhancement
2. Markets Enhancement
2 M k E h
3. Experiences Enhancement
3 Experiences Enhancement

1. Products Enhancement
[some contents of this page are unpublished due to my corporate policy]

2. Markets Enhancement *
[some contents of this page are unpublished due to my corporate policy] *) support to other division

3. Experiences Enhancement *
p
[some contents of this page are unpublished due to my corporate policy] *) support to other division

Let’s go get
more traffics…

Let’s go get
more revenues…

Thank you…
y
donnybu@detikinet.com
ym: donnybu
g y g
blog: donnybu.blogdetik.com
phone: +62818930932