Introduction to Venture Design

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An introduction to Alex Cowan's Venture Design. For more please see: www.alexandercowan.com.

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Introduction to Venture Design

  1. 1. Hypothesize Learn Experiment Intro to
 Venture" Design" Copyright 2014 Cowan Publishing
  2. 2. IT’S A PROCESS Some techniques are more effective than others. Personas But they all require substantial, consistent exertion. Copyright 2014 Cowan Publishing
  3. 3. VENTURE DESIGN Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment User Stories & Test Cases Product & Promotion Foundation in Design Thinking Copyright 2014 Cowan Publishing
  4. 4. VENTURE DESIGN- DESIGN THINKING Foundation in Design Thinking Copyright 2014 Cowan Publishing
  5. 5. WHAT’S DESIGN THINKING? Empathy Creativity Copyright 2014 Cowan Publishing
  6. 6. HOW DO YOU APPLY DESIGN THINKING? Site Resources X ? ! PERSONAS + PROBLEM SCENARIOS STORYBOARDS CUSTOMER DISCOVERY TECHNIQUES Copyright 2014 Cowan Publishing
  7. 7. WHERE FOR DESIGN THINKING? http://bit.ly/ac-pdesign Copyright 2014 Cowan Publishing
  8. 8. VENTURE DESIGN- LEAN Hypothesize Learn Lean StartupStyle Assumptions Experiment Foundation in Design Thinking Copyright 2014 Cowan Publishing
  9. 9. WHAT’S LEAN? Do I have real evidence from my buyer that this is compelling? What are the key assumptions required to make this business work? How do I definitely prove or disprove the assumptions with a minimum of time and effort? Am I reacting or am I focused on validating my pivotal assumptions? 01 IDEA! 02 HYPOTHESIS 03 EXPERIMENTAL DESIGN 04 EXPERIMENTATION ‘Pivot or persevere?’ Copyright 2014 Cowan Publishing
  10. 10. HOW DO YOU APPLY LEAN/STARTUP? Site Resources DEFINITION OF PIVOTAL ASSUMPTIONS MINIMUM VIABLE PRODUCT (MVP) + EXPERIMENTATION Copyright 2014 Cowan Publishing
  11. 11. WHERE FOR LEAN? http://bit.ly/ac-lean Copyright 2014 Cowan Publishing
  12. 12. VENTURE DESIGN- BUSINESS MODEL CANVAS Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment Foundation in Design Thinking Copyright 2014 Cowan Publishing
  13. 13. WHAT’S THE BUSINESS MODEL CANVAS? (Key Partners) (Key Activities) (Key Resources) (Cost Structure) (Value (Customer Propositions) Relationships) (Customer Segments) (Channels) (Revenue Streams) The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Copyright 2014 Cowan Publishing
  14. 14. HOW DO YOU USE THE CANVAS? Site Resources (Key Partners) (Key Activities) (Key Resources) (Cost Structure) (Value (Customer Propositions) Relationships) (Customer Segments) (Channels) (Revenue Streams) The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. CANVAS TUTORIAL Partner_1 Partner_2 Partner_3 Activity_1 Activity_2 Activity_3 Proposition_1 Proposition_2 Proposition_3 Relationship_1 Relationship_2 Relationship_3 Resource_1 Resource_2 Resource_3 Cost_1 Cost_2 Cost_3 The templates here are made available on the same CC license terms as the original canvas. Segment_1 Segment_2 Segment_3 Channel_1 Channel_2 Channel_3 Revenue_1 Revenue_2 Revenue_3 This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. CANVAS WORKSHOP Copyright 2014 Cowan Publishing
  15. 15. WHERE FOR BUSINESS MODEL CANVAS? http://bit.ly/nicebmc (link to tutorial, which links to the workshop) Copyright 2014 Cowan Publishing
  16. 16. VENTURE DESIGN- AGILE Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment User Stories & Test Cases Foundation in Design Thinking Copyright 2014 Cowan Publishing
  17. 17. WHAT’S AGILE? Individuals" Interactions > Processes! Tools Working software > Comprehensive Documentation Customer collaboration > Contract negotiation Responding to change > Following a plan Copyright 2014 Cowan Publishing
  18. 18. HOW DO YOU APPLY AGILE? Site Resources USER STORIES FOR PRODUCT DEVELOPMENT RUNNING AGILE Copyright 2014 Cowan Publishing
  19. 19. WHERE FOR AGILE? http://bit.ly/ac-agile Copyright 2014 Cowan Publishing
  20. 20. VENTURE DESIGN Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment User Stories & Test Cases Product & Promotion Foundation in Design Thinking Copyright 2014 Cowan Publishing
  21. 21. VENTURE DESIGN Scale? Who? THINK What? SEE FEEL DO What if? X How? ! Tell me…? / Pivot? PERSONAS ! PROBLEM" CUSTOMER VALUE SCENARIOS & PROPOSITIONS 
 DISCOVERY ALTERNATIVES & ASSUMPTIONS USER STORIES & PROTOTYPES PRODUCT & PROMOTION Copyright 2014 Cowan Publishing
  22. 22. www.alexandercowan.com/venture-design www.alexandercowan.com/startup-sprints @cowanSF acowan@alexandercowan.com Copyright 2014 Cowan Publishing

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