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pages of 
     Detikcom Portal Publishing Manager 
     Mid‐Year Business Meeting Presentation



     Lombok, June 22th 2008




[some pages of this presentation are unpublished due to my corporate policy]
Seat back and relax…
of Detik Family reborn 

successfully!
finished right on or before 

due date!
due date!
new features/contents added on

     each canal
     each canal
These are what we delivered...
Th         h t    d li    d
This is how we worked...
                                    user

                             User            User




            Online                           Portal 
          Application                       Publisher


application                                         publisher



                    Stake            Creative 
                    H ld
                    Holder            D i
                                      Design

 stakeholder                                     creative
10 Years ago, 
Detikcom was born as a lonely

goldfish
10 Years after that, 
some new friends came…
Compete each other 
         to become: 
       ‐ the highest
        ‐ the fastest
    ‐ the strongest
      the strongest
We have to win the competition…..
How?
First…
To GOD we pray
To GOD we pray
To ALEXA we trust
Pageviews is equal to
 Pageviews is equal to




                         X
Number of  good pages
Number of “good” pages       Number of  loyal visitors
                             Number of “loyal” visitors
Number of “good” pages 
        are related to…
              l d
Human Interest



Situations
 and the balance of




         things…
of human resources…
Number of “loyal” visitors 
         are related to…
               l d
Experiences
  p


to their spirit, mind and body
to their spirit mind and body
I said: “Web 2.0
              experiences are…”
                    i           ”




Informed          Believe           Engaged
                                    E     d
 more than        more than           more than 
  “know”            “trust”         “participate”
                                    “    i i    ”
Beware of :
Beware of :
              ‐ Brand Trap
                Brand Trap
              ‐ Cohort Trap
Brand Trap!
Brand Trap!
Q1: how strong:
   Q1: how strong:




[some contents of this page are unpublished due to my corporate policy]
Go brush your teeth…
Detikcom Portal Publishing
Q2: what is…
   Q2: what is




[some contents of this page are unpublished due to my corporate policy]
Go wash your hair 
Go wash your hair
using….
    g
No?
Yes?
Pepsodent
     vs
 Lifebuoy
Detikcom Portal Publishing
Cohort Trap!
Year X
Y X




              Media




   Teenager   Yuppies   Mature
Y X 10
Year X+10 
(expectation)




                  Media




       Teenager   Yuppies   Mature
Y X 10
Year X+10 
(trend)




                               Media




          Teenager   Yuppies   Mature
What are we going to 
             g g
do about their youth?
Digital Native…
Their references 
 h      f
      are…
      are
Detikcom Portal Publishing
Their tools are…
Their tools are…
Detikcom Portal Publishing
OK. No more 
bullshit, please!
1. Products Enhancement

  2. Markets Enhancement
  2 M k E h

    3. Experiences Enhancement
    3 Experiences Enhancement
1. Products Enhancement




[some contents of this page are unpublished due to my corporate policy]
2. Markets Enhancement *




[some contents of this page are unpublished due to my corporate policy]   *) support to other division
3. Experiences Enhancement *
       p




[some contents of this page are unpublished due to my corporate policy]   *) support to other division
Let’s go get 
more traffics…
Let’s go get 
more revenues…
Thank you…
      y



                  donnybu@detikinet.com
                             ym: donnybu
                g      y       g
             blog: donnybu.blogdetik.com
                     phone: +62818930932

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