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1. PROJECTO P. INC - PÓLO DAS INDÚSTRIAS CRIATIVAS DO PARQUE DE CIÊNCIA E TECNOLOGIA DA UNIVERSIDADE DO PORTO SUB-PROJECTO CEICI – CENTRO DE EXCELÊNCIA PARA AS INDÚSTRIAS CRIATIVAS E INOVAÇÃO ACTIVIDADE: GRUPOS DE TRABALHO E FERRAMENTAS WORKSHOP: Realising the Value Spectrum: Creative Interdisciplinary Projects DR. LORRAINE WARREN UNIVERSITY OF SOUTHAMPTON 14 E 15 DE DEZEMBRO DE 2010, PORTO
23. Resources Research Faculty Service Providers / Complementary Assets Level of Development “ Valley of Death” Existing Research Resources Existing Commercialization Resources Decision space between discovery and product development Fuzzy Front End Different kinds of value?
24. CORE Technology Business Plan Legal Services Accounting Services Mgt Team Outsourcing IP Mgt Marketing Research Facilities Mgt Building emerging case How to incorporate value spectrum?
25. Yes Determination of Strategic Factors Analysis of Core Assets Strategic Components Market Entry & Expansion Analysis of Complementary Assets Ownership Strategies Commercial Strategy Business Proposal Decision Reject Iterate Back Provides a decision making process leading to the commercialization strategy and the business proposal. Commercialization Strategy Development