Web 2.0 is Dead . Long Live Web 2.0! Dave McClure, Master of 500 Hats @ Univ. Edinburgh, Jan 2008 blog: http://500hats.typepad.com/ web: http://www.500hats.com/ slides: http://slideshare.net/dmc500hats/

Summary: The Bad  Web 2.0 is *so* over . Really now, we’ve been stuck on “v2” for 4-5 years now, haven’t we? Iterate already! Online Advertising will be hit hard by US recession . Expect some pullback from Google, Yahoo, MSFT and financial advertisers in particular. VCs are getting nervous again ; money may dry up if Google ever has an earnings “hiccup” (watch Thursday) WAY TOO MANY startups with nothing more than 1 web page for a product. Feature-itis is killing me.

Web 2.0 is *so* over . Really now, we’ve been stuck on “v2” for 4-5 years now, haven’t we? Iterate already!

Online Advertising will be hit hard by US recession . Expect some pullback from Google, Yahoo, MSFT and financial advertisers in particular.

VCs are getting nervous again ; money may dry up if Google ever has an earnings “hiccup” (watch Thursday)

WAY TOO MANY startups with nothing more than 1 web page for a product. Feature-itis is killing me.

Summary: The Good  The fuzzily-defined movement known as Web 2.0 continues to expand . Costs are lower, features are better, more people & ideas to try out & monetize. Market downturns should be softened by overall continuing growth in online advertising & e-commerce . VCs will succeed & VCs will fail, but there will always be plenty of cash available if you’ve got a good idea . Getting a Web 2.0 startup off the ground is easier & less costly than ever … but still thousands of ideas to try.

The fuzzily-defined movement known as Web 2.0 continues to expand . Costs are lower, features are better, more people & ideas to try out & monetize.

Market downturns should be softened by overall continuing growth in online advertising & e-commerce .

VCs will succeed & VCs will fail, but there will always be plenty of cash available if you’ve got a good idea .

Getting a Web 2.0 startup off the ground is easier & less costly than ever … but still thousands of ideas to try.

10 Essential Elements of a Tasty Web 2.0 Meal Steak : Web Services & APIs – Consume, Remix, Reuse, Produce

Steak : Web Services & APIs – Consume, Remix, Reuse, Produce

10 Essential Elements of a Tasty Web 2.0 Meal Steak : Web Services & APIs – Consume, Remix, Reuse, Produce Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight

Steak : Web Services & APIs – Consume, Remix, Reuse, Produce

Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight

10 Essential Elements of a Tasty Web 2.0 Meal Steak : Web Services & APIs – Consume, Remix, Reuse, Produce Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight SEO/SEM : Organic & Paid Search Traffic Opportunities Abound

Steak : Web Services & APIs – Consume, Remix, Reuse, Produce

Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight

SEO/SEM : Organic & Paid Search Traffic Opportunities Abound

10 Essential Elements of a Tasty Web 2.0 Meal Steak : Web Services & APIs – Consume, Remix, Reuse, Produce Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight SEO/SEM : Organic & Paid Search Traffic Opportunities Abound Stuff : Blogs, Widgets, RSS, overall online content distribution

Steak : Web Services & APIs – Consume, Remix, Reuse, Produce

Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight

SEO/SEM : Organic & Paid Search Traffic Opportunities Abound

Stuff : Blogs, Widgets, RSS, overall online content distribution

10 Essential Elements of a Tasty Web 2.0 Meal Steak : Web Services & APIs – Consume, Remix, Reuse, Produce Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight SEO/SEM : Organic & Paid Search Traffic Opportunities Abound Stuff : Blogs, Widgets, RSS, overall online content distribution Send : I hate spam too, but email still works just fine

Steak : Web Services & APIs – Consume, Remix, Reuse, Produce

Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight

SEO/SEM : Organic & Paid Search Traffic Opportunities Abound

Stuff : Blogs, Widgets, RSS, overall online content distribution

Send : I hate spam too, but email still works just fine

10 Essential Elements of a Tasty Web 2.0 Meal Steak : Web Services & APIs – Consume, Remix, Reuse, Produce Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight SEO/SEM : Organic & Paid Search Traffic Opportunities Abound Stuff : Blogs, Widgets, RSS, overall online content distribution Send : I hate spam too, but email still works just fine Social : People & Groups, Social Networks, Viral Loops

Steak : Web Services & APIs – Consume, Remix, Reuse, Produce

Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight

SEO/SEM : Organic & Paid Search Traffic Opportunities Abound

Stuff : Blogs, Widgets, RSS, overall online content distribution

Send : I hate spam too, but email still works just fine

Social : People & Groups, Social Networks, Viral Loops

10 Essential Elements of a Tasty Web 2.0 Meal Steak : Web Services & APIs – Consume, Remix, Reuse, Produce Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight SEO/SEM : Organic & Paid Search Traffic Opportunities Abound Stuff : Blogs, Widgets, RSS, overall online content distribution Send : I hate spam too, but email still works just fine Social : People & Groups, Social Networks, Viral Loops Spicy : Tags, Ratings, [UG]Content= Lower Cost, Higher Quality

Steak : Web Services & APIs – Consume, Remix, Reuse, Produce

Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight

SEO/SEM : Organic & Paid Search Traffic Opportunities Abound

Stuff : Blogs, Widgets, RSS, overall online content distribution

Send : I hate spam too, but email still works just fine

Social : People & Groups, Social Networks, Viral Loops

Spicy : Tags, Ratings, [UG]Content= Lower Cost, Higher Quality

10 Essential Elements of a Tasty Web 2.0 Meal Steak : Web Services & APIs – Consume, Remix, Reuse, Produce Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight SEO/SEM : Organic & Paid Search Traffic Opportunities Abound Stuff : Blogs, Widgets, RSS, overall online content distribution Send : I hate spam too, but email still works just fine Social : People & Groups, Social Networks, Viral Loops Spicy : Tags, Ratings, [UG]Content= Lower Cost, Higher Quality Stats : Ability to Measure the System & Get Feedback

Steak : Web Services & APIs – Consume, Remix, Reuse, Produce

Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight

SEO/SEM : Organic & Paid Search Traffic Opportunities Abound

Stuff : Blogs, Widgets, RSS, overall online content distribution

Send : I hate spam too, but email still works just fine

Social : People & Groups, Social Networks, Viral Loops

Spicy : Tags, Ratings, [UG]Content= Lower Cost, Higher Quality

Stats : Ability to Measure the System & Get Feedback

10 Essential Elements of a Tasty Web 2.0 Meal Steak : Web Services & APIs – Consume, Remix, Reuse, Produce Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight SEO/SEM : Organic & Paid Search Traffic Opportunities Abound Stuff : Blogs, Widgets, RSS, overall online content distribution Send : I hate spam too, but email still works just fine Social : People & Groups, Social Networks, Viral Loops Spicy : Tags, Ratings, [UG]Content= Lower Cost, Higher Quality Stats : Ability to Measure the System & Get Feedback Speed : Ability to Iterate, Release Quickly, & Improve

Steak : Web Services & APIs – Consume, Remix, Reuse, Produce

Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight

SEO/SEM : Organic & Paid Search Traffic Opportunities Abound

Stuff : Blogs, Widgets, RSS, overall online content distribution

Send : I hate spam too, but email still works just fine

Social : People & Groups, Social Networks, Viral Loops

Spicy : Tags, Ratings, [UG]Content= Lower Cost, Higher Quality

Stats : Ability to Measure the System & Get Feedback

Speed : Ability to Iterate, Release Quickly, & Improve

10 Essential Elements of a Tasty Web 2.0 Meal Steak : Web Services & APIs – Consume, Remix, Reuse, Produce Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight SEO/SEM : Organic & Paid Search Traffic Opportunities Abound Stuff : Blogs, Widgets, RSS, overall online content distribution Send : I hate spam too, but email still works just fine Social : People & Groups, Social Networks, Viral Loops Spicy : Tags, Ratings, [UG]Content= Lower Cost, Higher Quality Stats : Ability to Measure the System & Get Feedback Speed : Ability to Iterate, Release Quickly, & Improve Sell [out] : Lots of Ways to Make $ (Ads, Leads, E-Com, Acquisitions)

Steak : Web Services & APIs – Consume, Remix, Reuse, Produce

Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight

SEO/SEM : Organic & Paid Search Traffic Opportunities Abound

Stuff : Blogs, Widgets, RSS, overall online content distribution

Send : I hate spam too, but email still works just fine

Social : People & Groups, Social Networks, Viral Loops

Spicy : Tags, Ratings, [UG]Content= Lower Cost, Higher Quality

Stats : Ability to Measure the System & Get Feedback

Speed : Ability to Iterate, Release Quickly, & Improve

Sell [out] : Lots of Ways to Make $ (Ads, Leads, E-Com, Acquisitions)