SlideShare a Scribd company logo

Startup Metrics 4 Pirates (May 2010)

•Download as PPT, PDF•
•
Dave McClure
Dave McClure

My talk on "Startup Metrics 4 Pirates" at the Lean Startup Intensive, Web 2.0 Expo, SF (May 2010).

Technology
1 of 66
Startup Metrics for Pirates: AARRR! Lean Startup Intensive San Francisco, May 2010 Dave McClure @DaveMcClure http://www.500hats.com http://500hats.typepad.com http://slideshare.net/dmc500hats HashTags: #w2e #leanstartup #aarrr
Discover Meaning What Do Users Care About Enough to F**k or Kill ? Kathy Sierra: “ Creating Passionate Users”
Startup Challenges ,[object Object],[object Object],[object Object],[object Object]
AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
Startup 2.0: “Lean Investor” Model ,[object Object],[object Object],[object Object],[object Object]
[Pardon The Blatant Commercial]
Dave McClure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GEEK, CODER, ENTREPRENEUR Blogger, Startup Advisor Internet Marketing, Angel/VC Investor
Personal Investments (26 deals, 2004-2010, ~$20K avg) LinkDex oneforty Networked Blogs MyGengo Votizen
Professional Investments (43 deals, Dec 2008 – Mar 2010, ~$75K avg) fbFund Incubator 22 deals ($850K) ~$15-75K FF Angel LLC 21 deals ($2M) ~$50-250K
Web 2.0: Hell Yes , Good Times. ,[object Object],[object Object],[object Object],[object Object],[object Object],R.I.P. *BAD* TIMES
Be Bold. Be Humble. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Just Gimme the GOOD Metrics. Users, Pages, Clicks, Emails, $$$...? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the good stuff.
Lean Startup Church of Metrics: Priests & Principles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q: What’s My Business Model? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimize 4 Happiness (both User + Business) ,[object Object],[object Object],[object Object],[object Object],[object Object],$$$
Discover Meaning What Do Users Care About Enough to F**k or Kill ? Kathy Sierra: “ Creating Passionate Users”
Discover Meaning Keywords, Images, Call-to-Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Faces, The MotherF ** king Faces … Or, a BIG -ass Butt[on]
KILL A FEATURE. Something Sucks . Find It. KILL It. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics for Pirates ,[object Object],[object Object],[object Object],[object Object],[object Object],(note: If you’re in a hurry, Google “Startup Metrics” & watch 5m video) AARRR !
AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
Startup Challenges ,[object Object],[object Object],[object Object],[object Object]
3 Core Models: biz model, conversion dashboard, mktg channels ,[object Object],[object Object],[object Object],[object Object]
Role: Founder/CEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 1-Page Business Model (Users + Conversions + Priorities) ,[object Object],[object Object],[object Object],[object Object],[object Object]
TeachStreet Metrics v1: Eye Chart Madness
TeachStreet 1-Page Business Model: Teachers & Students Teachers Students Activation ,[object Object],[object Object],[object Object],[object Object],Retention ,[object Object],[object Object],Referral ,[object Object],[object Object]
Role: Product / Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example Conversion Dashboard (note: *not* actuals… your mileage may vary) Stage Conversion Status Conv. % Est. Value (*not* cost) Acquisition Visitors -> Site/Widget/Landing Page (2+ pages, 10+ sec, 1+ clicks = don’t abandon) 60% $.05 Activation “ Happy” 1 st Visit; Usage/Signup (clicks/time/pages, email/profile reg, feature usage) 15% $.25 Retention Users Come Back; Multiple Visits (1-3x visits/mo; email/feed open rate / CTR) 5% $1 Referral Users Refer Others (cust sat >=8; viral K factor > 1; ) 1% $5 Revenue Users Pay / Generate $$$ (first txn, break-even, target profitability) 2% $50
Role: Marketing / Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
M AARRR keting Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Step at a Time. ,[object Object],[object Object],[object Object],“ You probably can’t save your Ass and your Face at the same time… choose carefully .” – DMC
Links & Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup 2.0: “Lean Investor” Model ,[object Object],[object Object],[object Object],[object Object]
Investment #1: Incubate (“Product”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investment #2: Seed (“Market”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investment #3: Venture (“Revenue”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix
Startup Metrics Activation
Website.com ,[object Object],[object Object],[object Object],[object Object],[object Object],do LOTS of landing page & A/B tests – make lots of dumb guesses & iterate FAST Activation SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
Activation What do users do on their first visit? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activation What do users do on their first visit? ,[object Object],[object Object],[object Object],[object Object]
Activation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics Retention
Website.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retention SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retention How do users come back? How often?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retention How do users come back? How often?
Retention How do users come back? How often? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics Acquisition
Website.com ,[object Object],[object Object],[object Object],[object Object],Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
Acquisition Where are users coming from? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acquisition Keyword Vocabulary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acquisition Where are users coming from? ,[object Object],[object Object],[object Object],[object Object],Example
Acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics Referral
Website.com Focus on driving referrals * after * users have a “ happy ” experience; avg score >= 8 out of 10 Referral Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
Referral How do users refer others? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Referral Viral Growth Factor ,[object Object],[object Object],[object Object],[object Object],A viral growth factor > 1 means an exponential organic user acquisition.
Referral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics Revenue
Website.com Revenue This is the part *you* still have to figure out… (we don’t know jack about your business) R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
Revenue How do you make money? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Dave McClure
 
The Lean VC: a Silicon Valley 2.0 Story
The Lean VC: a Silicon Valley 2.0 StoryThe Lean VC: a Silicon Valley 2.0 Story
The Lean VC: a Silicon Valley 2.0 StoryDave McClure
 
The Lean VC, Global Edition (March 2011, London)
The Lean VC, Global Edition (March 2011, London)The Lean VC, Global Edition (March 2011, London)
The Lean VC, Global Edition (March 2011, London)Dave McClure
 
Silicon Valley 2.0: The Lean VC
Silicon Valley 2.0: The Lean VCSilicon Valley 2.0: The Lean VC
Silicon Valley 2.0: The Lean VCDave McClure
 
Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Dave McClure
 
Lean, Little Cockroach Startup
Lean, Little Cockroach StartupLean, Little Cockroach Startup
Lean, Little Cockroach StartupDave McClure
 
Venture Capital 2.0 (Delhi, Feb 2016)
Venture Capital 2.0 (Delhi, Feb 2016)Venture Capital 2.0 (Delhi, Feb 2016)
Venture Capital 2.0 (Delhi, Feb 2016)Dave McClure
 
Venture Capital 2.0: The Lean VC
Venture Capital 2.0: The Lean VCVenture Capital 2.0: The Lean VC
Venture Capital 2.0: The Lean VCDave McClure
 

Recommended

Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Dave McClure
 
The Lean VC: a Silicon Valley 2.0 Story
The Lean VC: a Silicon Valley 2.0 StoryThe Lean VC: a Silicon Valley 2.0 Story
The Lean VC: a Silicon Valley 2.0 StoryDave McClure
 
The Lean VC, Global Edition (March 2011, London)
The Lean VC, Global Edition (March 2011, London)The Lean VC, Global Edition (March 2011, London)
The Lean VC, Global Edition (March 2011, London)Dave McClure
 
Silicon Valley 2.0: The Lean VC
Silicon Valley 2.0: The Lean VCSilicon Valley 2.0: The Lean VC
Silicon Valley 2.0: The Lean VCDave McClure
 
Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Dave McClure
 
Lean, Little Cockroach Startup
Lean, Little Cockroach StartupLean, Little Cockroach Startup
Lean, Little Cockroach StartupDave McClure
 
Venture Capital 2.0 (Delhi, Feb 2016)
Venture Capital 2.0 (Delhi, Feb 2016)Venture Capital 2.0 (Delhi, Feb 2016)
Venture Capital 2.0 (Delhi, Feb 2016)Dave McClure
 
Venture Capital 2.0: The Lean VC
Venture Capital 2.0: The Lean VCVenture Capital 2.0: The Lean VC
Venture Capital 2.0: The Lean VCDave McClure
 
Startup 2.0: a Silicon Valley Story
Startup 2.0: a Silicon Valley StoryStartup 2.0: a Silicon Valley Story
Startup 2.0: a Silicon Valley StoryDave McClure
 
Building Startup Ecosystems (Berlin, June 2015)
Building Startup Ecosystems (Berlin, June 2015)Building Startup Ecosystems (Berlin, June 2015)
Building Startup Ecosystems (Berlin, June 2015)Dave McClure
 
The Lean Investor (Dallas, Nov 2014)
The Lean Investor (Dallas, Nov 2014)The Lean Investor (Dallas, Nov 2014)
The Lean Investor (Dallas, Nov 2014)Dave McClure
 
Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Dave McClure
 
Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Dave McClure
 
Silicon Valley 2.0: The Lean VC
Silicon Valley 2.0: The Lean VCSilicon Valley 2.0: The Lean VC
Silicon Valley 2.0: The Lean VCDave McClure
 
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Dave McClure
 
Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Dave McClure
 
Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)
Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)
Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)Dave McClure
 
Building 500 Startups + Changes in VC
Building 500 Startups + Changes in VCBuilding 500 Startups + Changes in VC
Building 500 Startups + Changes in VCDave McClure
 
Silicon Valley 2.0: Lean Startup, Lean VC
Silicon Valley 2.0: Lean Startup, Lean VCSilicon Valley 2.0: Lean Startup, Lean VC
Silicon Valley 2.0: Lean Startup, Lean VCDave McClure
 
Building Startup Ecosystems (Riyadh, Nov 2014)
Building Startup Ecosystems (Riyadh, Nov 2014)Building Startup Ecosystems (Riyadh, Nov 2014)
Building Startup Ecosystems (Riyadh, Nov 2014)Dave McClure
 
Metrics-Driven Marketing Strategy
Metrics-Driven Marketing StrategyMetrics-Driven Marketing Strategy
Metrics-Driven Marketing StrategyDave McClure
 
Startup 2.0: From Silicon Valley to Hong Kong
Startup 2.0: From Silicon Valley to Hong KongStartup 2.0: From Silicon Valley to Hong Kong
Startup 2.0: From Silicon Valley to Hong KongDave McClure
 
Investing in Tech Startups + Corporate Innovation (with SVB)
Investing in Tech Startups + Corporate Innovation (with SVB)Investing in Tech Startups + Corporate Innovation (with SVB)
Investing in Tech Startups + Corporate Innovation (with SVB)Dave McClure
 
Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)Dave McClure
 
Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)
Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)
Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)Dave McClure
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Dave McClure
 
The Lean VC (Sapporo, May 2011)
The Lean VC (Sapporo, May 2011)The Lean VC (Sapporo, May 2011)
The Lean VC (Sapporo, May 2011)Dave McClure
 
Silicon Valley 2.0: Make Lots of Little Bets.
Silicon Valley 2.0: Make Lots of Little Bets.Silicon Valley 2.0: Make Lots of Little Bets.
Silicon Valley 2.0: Make Lots of Little Bets.Dave McClure
 
Implementing OAuth with PHP
Implementing OAuth with PHPImplementing OAuth with PHP
Implementing OAuth with PHPLorna Mitchell
 
Evaluacion
EvaluacionEvaluacion
Evaluacionjosemeloslide
 

More Related Content

What's hot

Startup 2.0: a Silicon Valley Story
Startup 2.0: a Silicon Valley StoryStartup 2.0: a Silicon Valley Story
Startup 2.0: a Silicon Valley StoryDave McClure
 
Building Startup Ecosystems (Berlin, June 2015)
Building Startup Ecosystems (Berlin, June 2015)Building Startup Ecosystems (Berlin, June 2015)
Building Startup Ecosystems (Berlin, June 2015)Dave McClure
 
The Lean Investor (Dallas, Nov 2014)
The Lean Investor (Dallas, Nov 2014)The Lean Investor (Dallas, Nov 2014)
The Lean Investor (Dallas, Nov 2014)Dave McClure
 
Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Dave McClure
 
Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Dave McClure
 
Silicon Valley 2.0: The Lean VC
Silicon Valley 2.0: The Lean VCSilicon Valley 2.0: The Lean VC
Silicon Valley 2.0: The Lean VCDave McClure
 
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Dave McClure
 
Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Dave McClure
 
Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)
Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)
Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)Dave McClure
 
Building 500 Startups + Changes in VC
Building 500 Startups + Changes in VCBuilding 500 Startups + Changes in VC
Building 500 Startups + Changes in VCDave McClure
 
Silicon Valley 2.0: Lean Startup, Lean VC
Silicon Valley 2.0: Lean Startup, Lean VCSilicon Valley 2.0: Lean Startup, Lean VC
Silicon Valley 2.0: Lean Startup, Lean VCDave McClure
 
Building Startup Ecosystems (Riyadh, Nov 2014)
Building Startup Ecosystems (Riyadh, Nov 2014)Building Startup Ecosystems (Riyadh, Nov 2014)
Building Startup Ecosystems (Riyadh, Nov 2014)Dave McClure
 
Metrics-Driven Marketing Strategy
Metrics-Driven Marketing StrategyMetrics-Driven Marketing Strategy
Metrics-Driven Marketing StrategyDave McClure
 
Startup 2.0: From Silicon Valley to Hong Kong
Startup 2.0: From Silicon Valley to Hong KongStartup 2.0: From Silicon Valley to Hong Kong
Startup 2.0: From Silicon Valley to Hong KongDave McClure
 
Investing in Tech Startups + Corporate Innovation (with SVB)
Investing in Tech Startups + Corporate Innovation (with SVB)Investing in Tech Startups + Corporate Innovation (with SVB)
Investing in Tech Startups + Corporate Innovation (with SVB)Dave McClure
 
Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)Dave McClure
 
Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)
Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)
Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)Dave McClure
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Dave McClure
 
The Lean VC (Sapporo, May 2011)
The Lean VC (Sapporo, May 2011)The Lean VC (Sapporo, May 2011)
The Lean VC (Sapporo, May 2011)Dave McClure
 
Silicon Valley 2.0: Make Lots of Little Bets.
Silicon Valley 2.0: Make Lots of Little Bets.Silicon Valley 2.0: Make Lots of Little Bets.
Silicon Valley 2.0: Make Lots of Little Bets.Dave McClure
 

What's hot (20)

Startup 2.0: a Silicon Valley Story
Startup 2.0: a Silicon Valley StoryStartup 2.0: a Silicon Valley Story
Startup 2.0: a Silicon Valley Story
 
Building Startup Ecosystems (Berlin, June 2015)
Building Startup Ecosystems (Berlin, June 2015)Building Startup Ecosystems (Berlin, June 2015)
Building Startup Ecosystems (Berlin, June 2015)
 
The Lean Investor (Dallas, Nov 2014)
The Lean Investor (Dallas, Nov 2014)The Lean Investor (Dallas, Nov 2014)
The Lean Investor (Dallas, Nov 2014)
 
Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)
 
Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)
 
Silicon Valley 2.0: The Lean VC
Silicon Valley 2.0: The Lean VCSilicon Valley 2.0: The Lean VC
Silicon Valley 2.0: The Lean VC
 
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
 
Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)
 
Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)
Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)
Startup Metrics 4 Pirates (Wildfire Interactive, May 2012)
 
Building 500 Startups + Changes in VC
Building 500 Startups + Changes in VCBuilding 500 Startups + Changes in VC
Building 500 Startups + Changes in VC
 
Silicon Valley 2.0: Lean Startup, Lean VC
Silicon Valley 2.0: Lean Startup, Lean VCSilicon Valley 2.0: Lean Startup, Lean VC
Silicon Valley 2.0: Lean Startup, Lean VC
 
Building Startup Ecosystems (Riyadh, Nov 2014)
Building Startup Ecosystems (Riyadh, Nov 2014)Building Startup Ecosystems (Riyadh, Nov 2014)
Building Startup Ecosystems (Riyadh, Nov 2014)
 
Metrics-Driven Marketing Strategy
Metrics-Driven Marketing StrategyMetrics-Driven Marketing Strategy
Metrics-Driven Marketing Strategy
 
Startup 2.0: From Silicon Valley to Hong Kong
Startup 2.0: From Silicon Valley to Hong KongStartup 2.0: From Silicon Valley to Hong Kong
Startup 2.0: From Silicon Valley to Hong Kong
 
Investing in Tech Startups + Corporate Innovation (with SVB)
Investing in Tech Startups + Corporate Innovation (with SVB)Investing in Tech Startups + Corporate Innovation (with SVB)
Investing in Tech Startups + Corporate Innovation (with SVB)
 
Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)
 
Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)
Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)
Changes in Venture Capital & Tech Startups (Nov 2013, Mumbai)
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)
 
The Lean VC (Sapporo, May 2011)
The Lean VC (Sapporo, May 2011)The Lean VC (Sapporo, May 2011)
The Lean VC (Sapporo, May 2011)
 
Silicon Valley 2.0: Make Lots of Little Bets.
Silicon Valley 2.0: Make Lots of Little Bets.Silicon Valley 2.0: Make Lots of Little Bets.
Silicon Valley 2.0: Make Lots of Little Bets.
 

Viewers also liked

Implementing OAuth with PHP
Implementing OAuth with PHPImplementing OAuth with PHP
Implementing OAuth with PHPLorna Mitchell
 
Marsia 07 - Ustad Qamar* Jalalvi - Jab hamshabeehe khatime Mursal jawan hua
Marsia 07 - Ustad Qamar* Jalalvi - Jab hamshabeehe khatime Mursal jawan huaMarsia 07 - Ustad Qamar* Jalalvi - Jab hamshabeehe khatime Mursal jawan hua
Marsia 07 - Ustad Qamar* Jalalvi - Jab hamshabeehe khatime Mursal jawan huaJamal Mirza
 
Document1 IRAN89 STORY BOOK 1
Document1 IRAN89 STORY BOOK 1Document1 IRAN89 STORY BOOK 1
Document1 IRAN89 STORY BOOK 1paown
 
Karbala ke dukhit Hussain a.s. - Ayatullah Al Uzma Syed Ali Naqi Naqvi t.s.
Karbala ke dukhit Hussain a.s. - Ayatullah Al Uzma Syed Ali Naqi Naqvi t.s.Karbala ke dukhit Hussain a.s. - Ayatullah Al Uzma Syed Ali Naqi Naqvi t.s.
Karbala ke dukhit Hussain a.s. - Ayatullah Al Uzma Syed Ali Naqi Naqvi t.s.Jamal Mirza
 
GSP East 2008 - Intro & Welcome
GSP East 2008 - Intro & WelcomeGSP East 2008 - Intro & Welcome
GSP East 2008 - Intro & WelcomeDave McClure
 
Unikaj kłopotów! Prawo (i dobre obyczaje) publikowania w siec #LepszaEdukacja
Unikaj kłopotów! Prawo (i dobre obyczaje) publikowania w siec #LepszaEdukacjaUnikaj kłopotów! Prawo (i dobre obyczaje) publikowania w siec #LepszaEdukacja
Unikaj kłopotów! Prawo (i dobre obyczaje) publikowania w siec #LepszaEdukacjaKamil Śliwowski
 
From the World War to the World Wide HEWEB
From the World War to the World Wide HEWEBFrom the World War to the World Wide HEWEB
From the World War to the World Wide HEWEBJeffrey Stevens
 
حدیثوں میں جس مسیح اور مہدی کا زکر ہے اس کا کیا ثبوت ہے کہ حضرت مرزا صاحب ہی ...
حدیثوں میں جس مسیح اور مہدی کا زکر ہے اس کا کیا ثبوت ہے کہ حضرت مرزا صاحب ہی ...حدیثوں میں جس مسیح اور مہدی کا زکر ہے اس کا کیا ثبوت ہے کہ حضرت مرزا صاحب ہی ...
حدیثوں میں جس مسیح اور مہدی کا زکر ہے اس کا کیا ثبوت ہے کہ حضرت مرزا صاحب ہی ...muzaffertahir9
 
Imágenes de futuro, Prospectiva e Innovacion
Imágenes de futuro, Prospectiva e InnovacionImágenes de futuro, Prospectiva e Innovacion
Imágenes de futuro, Prospectiva e InnovacionMario Guillo
 
Ενίσχυση της αντιδιαρρηκτικής προστασίας με την ανακαίνιση σπιτιού
Ενίσχυση της αντιδιαρρηκτικής προστασίας με την ανακαίνιση σπιτιούΕνίσχυση της αντιδιαρρηκτικής προστασίας με την ανακαίνιση σπιτιού
Ενίσχυση της αντιδιαρρηκτικής προστασίας με την ανακαίνιση σπιτιούdomi anakainisi
 
เล่ม 2 สมการเคมี
เล่ม 2 สมการเคมีเล่ม 2 สมการเคมี
เล่ม 2 สมการเคมีPreeyapat Lengrabam
 
Social media and your website
Social media and your websiteSocial media and your website
Social media and your websiteMichael Stoner
 
Social Graph Platform Wars
Social Graph Platform WarsSocial Graph Platform Wars
Social Graph Platform WarsDave McClure
 

Viewers also liked (18)

Implementing OAuth with PHP
Implementing OAuth with PHPImplementing OAuth with PHP
Implementing OAuth with PHP
 
Evaluacion
EvaluacionEvaluacion
Evaluacion
 
Marsia 07 - Ustad Qamar* Jalalvi - Jab hamshabeehe khatime Mursal jawan hua
Marsia 07 - Ustad Qamar* Jalalvi - Jab hamshabeehe khatime Mursal jawan huaMarsia 07 - Ustad Qamar* Jalalvi - Jab hamshabeehe khatime Mursal jawan hua
Marsia 07 - Ustad Qamar* Jalalvi - Jab hamshabeehe khatime Mursal jawan hua
 
2015 AYME MOOC PAPER
2015 AYME MOOC PAPER2015 AYME MOOC PAPER
2015 AYME MOOC PAPER
 
ASEA Poster
ASEA PosterASEA Poster
ASEA Poster
 
Document1 IRAN89 STORY BOOK 1
Document1 IRAN89 STORY BOOK 1Document1 IRAN89 STORY BOOK 1
Document1 IRAN89 STORY BOOK 1
 
Space Suit Tech
Space Suit TechSpace Suit Tech
Space Suit Tech
 
Karbala ke dukhit Hussain a.s. - Ayatullah Al Uzma Syed Ali Naqi Naqvi t.s.
Karbala ke dukhit Hussain a.s. - Ayatullah Al Uzma Syed Ali Naqi Naqvi t.s.Karbala ke dukhit Hussain a.s. - Ayatullah Al Uzma Syed Ali Naqi Naqvi t.s.
Karbala ke dukhit Hussain a.s. - Ayatullah Al Uzma Syed Ali Naqi Naqvi t.s.
 
GSP East 2008 - Intro & Welcome
GSP East 2008 - Intro & WelcomeGSP East 2008 - Intro & Welcome
GSP East 2008 - Intro & Welcome
 
Unikaj kłopotów! Prawo (i dobre obyczaje) publikowania w siec #LepszaEdukacja
Unikaj kłopotów! Prawo (i dobre obyczaje) publikowania w siec #LepszaEdukacjaUnikaj kłopotów! Prawo (i dobre obyczaje) publikowania w siec #LepszaEdukacja
Unikaj kłopotów! Prawo (i dobre obyczaje) publikowania w siec #LepszaEdukacja
 
Novorosiya
NovorosiyaNovorosiya
Novorosiya
 
From the World War to the World Wide HEWEB
From the World War to the World Wide HEWEBFrom the World War to the World Wide HEWEB
From the World War to the World Wide HEWEB
 
حدیثوں میں جس مسیح اور مہدی کا زکر ہے اس کا کیا ثبوت ہے کہ حضرت مرزا صاحب ہی ...
حدیثوں میں جس مسیح اور مہدی کا زکر ہے اس کا کیا ثبوت ہے کہ حضرت مرزا صاحب ہی ...حدیثوں میں جس مسیح اور مہدی کا زکر ہے اس کا کیا ثبوت ہے کہ حضرت مرزا صاحب ہی ...
حدیثوں میں جس مسیح اور مہدی کا زکر ہے اس کا کیا ثبوت ہے کہ حضرت مرزا صاحب ہی ...
 
Imágenes de futuro, Prospectiva e Innovacion
Imágenes de futuro, Prospectiva e InnovacionImágenes de futuro, Prospectiva e Innovacion
Imágenes de futuro, Prospectiva e Innovacion
 
Ενίσχυση της αντιδιαρρηκτικής προστασίας με την ανακαίνιση σπιτιού
Ενίσχυση της αντιδιαρρηκτικής προστασίας με την ανακαίνιση σπιτιούΕνίσχυση της αντιδιαρρηκτικής προστασίας με την ανακαίνιση σπιτιού
Ενίσχυση της αντιδιαρρηκτικής προστασίας με την ανακαίνιση σπιτιού
 
เล่ม 2 สมการเคมี
เล่ม 2 สมการเคมีเล่ม 2 สมการเคมี
เล่ม 2 สมการเคมี
 
Social media and your website
Social media and your websiteSocial media and your website
Social media and your website
 
Social Graph Platform Wars
Social Graph Platform WarsSocial Graph Platform Wars
Social Graph Platform Wars
 

Similar to Startup Metrics 4 Pirates (May 2010)

Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)Dave McClure
 
Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)Dave McClure
 
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Dave McClure
 
Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Dave McClure
 
Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)Dave McClure
 
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Dave McClure
 
Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Dave McClure
 
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)Dave McClure
 
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)Startup Metrics for Pirates (FOWA/Miami, Feb 2009)
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)Dave McClure
 
Numbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup MetricsNumbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup MetricsDave McClure
 
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Dave McClure
 
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Dave McClure
 
Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)Dave McClure
 
Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)Dave McClure
 
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Dealmaker Media
 
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)Dan Olsen
 
Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)Dave McClure
 
DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)Dave McClure
 
Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)Dave McClure
 
Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)Dave McClure
 

Similar to Startup Metrics 4 Pirates (May 2010) (20)

Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)
 
Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)
 
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
 
Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)
 
Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)
 
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
 
Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)
 
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
 
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)Startup Metrics for Pirates (FOWA/Miami, Feb 2009)
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)
 
Numbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup MetricsNumbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup Metrics
 
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
 
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
 
Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)
 
Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)
 
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
 
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
 
Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)
 
DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)
 
Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)
 
Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)
 

More from Dave McClure

How to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio modelHow to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio modelDave McClure
 
VC Marketing and Branding Strategies
VC Marketing and Branding StrategiesVC Marketing and Branding Strategies
VC Marketing and Branding StrategiesDave McClure
 
The Helpful VC (June 2019)
The Helpful VC (June 2019)The Helpful VC (June 2019)
The Helpful VC (June 2019)Dave McClure
 
Skip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital SecondarySkip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital SecondaryDave McClure
 
Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona Dave McClure
 
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Bringing Silicon Valley to LatAm: Startup Ecosystems & InvestmentDave McClure
 
Building #500STRONG
Building #500STRONGBuilding #500STRONG
Building #500STRONGDave McClure
 
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith LordsTake a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith LordsDave McClure
 
Startup & VC Tech Trends
Startup & VC Tech Trends Startup & VC Tech Trends
Startup & VC Tech Trends Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsFarming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsDave McClure
 
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexFarming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexDave McClure
 
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsFarming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsDave McClure
 
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Dave McClure
 
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Dave McClure
 
500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)Dave McClure
 

More from Dave McClure (20)

How to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio modelHow to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio model
 
VC Marketing and Branding Strategies
VC Marketing and Branding StrategiesVC Marketing and Branding Strategies
VC Marketing and Branding Strategies
 
The Helpful VC (June 2019)
The Helpful VC (June 2019)The Helpful VC (June 2019)
The Helpful VC (June 2019)
 
Skip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital SecondarySkip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital Secondary
 
Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona
 
The Helpful VC
The Helpful VC The Helpful VC
The Helpful VC
 
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
 
Building #500STRONG
Building #500STRONGBuilding #500STRONG
Building #500STRONG
 
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith LordsTake a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
 
Startup & VC Tech Trends
Startup & VC Tech Trends Startup & VC Tech Trends
Startup & VC Tech Trends
 
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsFarming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
 
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexFarming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
 
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
 
Farming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsFarming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor Ecosystems
 
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
 
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
 
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
 
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
 
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
 
500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)
 

Recently uploaded

Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 

Recently uploaded (20)

Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 

Startup Metrics 4 Pirates (May 2010)

  • 1. Startup Metrics for Pirates: AARRR! Lean Startup Intensive San Francisco, May 2010 Dave McClure @DaveMcClure http://www.500hats.com http://500hats.typepad.com http://slideshare.net/dmc500hats HashTags: #w2e #leanstartup #aarrr
  • 2. Discover Meaning What Do Users Care About Enough to F**k or Kill ? Kathy Sierra: “ Creating Passionate Users”
  • 3.
  • 4. AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 5.
  • 6. [Pardon The Blatant Commercial]
  • 7.
  • 8. Personal Investments (26 deals, 2004-2010, ~$20K avg) LinkDex oneforty Networked Blogs MyGengo Votizen
  • 9. Professional Investments (43 deals, Dec 2008 – Mar 2010, ~$75K avg) fbFund Incubator 22 deals ($850K) ~$15-75K FF Angel LLC 21 deals ($2M) ~$50-250K
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Discover Meaning What Do Users Care About Enough to F**k or Kill ? Kathy Sierra: “ Creating Passionate Users”
  • 17.
  • 18. The Faces, The MotherF ** king Faces … Or, a BIG -ass Butt[on]
  • 19.
  • 20.
  • 21. AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. TeachStreet Metrics v1: Eye Chart Madness
  • 27.
  • 28.
  • 29. Example Conversion Dashboard (note: *not* actuals… your mileage may vary) Stage Conversion Status Conv. % Est. Value (*not* cost) Acquisition Visitors -> Site/Widget/Landing Page (2+ pages, 10+ sec, 1+ clicks = don’t abandon) 60% $.05 Activation “ Happy” 1 st Visit; Usage/Signup (clicks/time/pages, email/profile reg, feature usage) 15% $.25 Retention Users Come Back; Multiple Visits (1-3x visits/mo; email/feed open rate / CTR) 5% $1 Referral Users Refer Others (cust sat >=8; viral K factor > 1; ) 1% $5 Revenue Users Pay / Generate $$$ (first txn, break-even, target profitability) 2% $50
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 41.
  • 42.
  • 43.
  • 44.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 58. Website.com Focus on driving referrals * after * users have a “ happy ” experience; avg score >= 8 out of 10 Referral Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 59.
  • 60.
  • 61.
  • 63. Website.com Revenue This is the part *you* still have to figure out… (we don’t know jack about your business) R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 64.
  • 65.
  • 66.

Editor's Notes

  1. I know, too many bullets…
  2. If you don’t remember anything else, perhaps this graphic & the next 2-3 might be useful.
  3. Qualitative: SurveyMonkey (surveys), CrazyEgg (heatmap), TechSmith Morae / UserVue (ux recording), RobotReplay, TapeFailure. Quantitative: Google Analytics (free), MyBlogLog, ClickTracks, Index Tools, Visual Sciences / Webside Story, Omniture, WebTrends, etc. Comparative: Google Website Optimizer, SiteSpect, Optimost, Offermatica, Vertster, Kefta. Competitive: Quantcast, Compete.com, Alexa, Hitwise, Comscore, Nielsens. see more info at: http://webanalyticsassociation.com/ (WAA) http://kaushik.net/ (Avinash Kaushik) http://grokdotcom.com/ (Eisenbergs) http://www.emetrics.org/ (Jim Sterne)