Corporate brand image and identity
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Corporate brand image and identity

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A case study on P&G for effective management of brand image and identity.

A case study on P&G for effective management of brand image and identity.

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Corporate brand image and identity Corporate brand image and identity Presentation Transcript

  • CORPORATE CASE STUDY Divya Kapoor MA (Public Relations) University of Westminster
  • CONTENTS
    • Fortune 500 multinational corporation
    • 8th largest corporation in the world by market capitalisation
    • Founded in 1837 by William Procter and James Gamble
    • Serving in more than 180 countries; 4 billion consumers
    • 135,000 employees around the world
    • Well know brands include Ariel, Tide, Always, Pringles, Pampers, Olay, Bounty, Vicks, Head & Shoulders etc.
    • As per the table of 20 Largest US Companies, P&G has a market capitalisation worth $180 billion
    • (Source: Dow Jones News Service, 29 January 2010)
    • The strongest portfolio of brands in the industry with 23 billion dollar brands and 20 half-billion-dollar brands.
    • (Source: P&G Annual Report 2009)
  • Symbolism Communication Behaviour Internal and External stakeholders
    • Leadership
    • Quality
    • Trustworthy
    • Inquisitive
    • Innovative
    “ MR ”
  • Effective and Efficient management of multiplicity
  • Thank You