Corporate brand image and identity

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A case study on P&G for effective management of brand image and identity.

Published in: Business, Design

Corporate brand image and identity

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  2. 2. CORPORATE CASE STUDY Divya Kapoor MA (Public Relations) University of Westminster
  3. 3. CONTENTS
  4. 4. <ul><li>Fortune 500 multinational corporation </li></ul><ul><li>8th largest corporation in the world by market capitalisation </li></ul><ul><li>Founded in 1837 by William Procter and James Gamble </li></ul><ul><li>Serving in more than 180 countries; 4 billion consumers </li></ul><ul><li>135,000 employees around the world </li></ul><ul><li>Well know brands include Ariel, Tide, Always, Pringles, Pampers, Olay, Bounty, Vicks, Head & Shoulders etc. </li></ul>
  5. 5. <ul><li>As per the table of 20 Largest US Companies, P&G has a market capitalisation worth $180 billion </li></ul><ul><li>(Source: Dow Jones News Service, 29 January 2010) </li></ul><ul><li>The strongest portfolio of brands in the industry with 23 billion dollar brands and 20 half-billion-dollar brands. </li></ul><ul><li>(Source: P&G Annual Report 2009) </li></ul>
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  8. 8. Symbolism Communication Behaviour Internal and External stakeholders
  9. 9. <ul><li>Leadership </li></ul><ul><li>Quality </li></ul><ul><li>Trustworthy </li></ul><ul><li>Inquisitive </li></ul><ul><li>Innovative </li></ul>“ MR ”
  10. 10. Effective and Efficient management of multiplicity
  11. 11. Thank You

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