The “Candy Maker”
Exercise
Your Resume
ChecklistWith Dirk Spencer
Corporate Recruiter
Creator of Resume Psychology
©
Got
Resume
Content?
Sara Elf
Candy Maker
North Pole
CandyQueen@Gmail.Com
Professional Experience
Candy Master, Inc February 2000 to Present
Candy Maker Elf Village, NP
• Make Candy
• Sell Candy
Masters of Candy, LLC March 1935 to January 2000
Candy Maker Elf-In Way, NP
• Made Candy
• Sold Candy
Candies R US January 1881 to January 1935
Candy Maker Elf-In Way, NP
• Made Candy
• Sold Candy
Impressed?
What 2 Things Do You
Know About
The Candy Maker?
Made Candy
Sold Candy
What
We
Don’t
Know?!
A lot!
What kind of Candy?
How was
the Candy made?
How was the
Candy sold?
Where did
it happen?
How much
Candy
we talking
about?
The
Technique
RECONSTRUCT
YOUR
WORK
VOCABULARY
HOW?
WORD
ASSOCIATION
…AND?
Make
a
List
Already
WHY
Make a
List?
Re-Master
Job
Vocabulary
Off-Load Short-Term
Memory
The Benefit?
Reduce
Negative Stress
What are
The Candy Maker’s
3 Words?
Step 1
Create a List
By Keyword
Step 2
Discern the
Level of Granularity
What are you using:
High Level
– Eye in the sky concepts
Low Level
– Down in the weeds concepts
Which granularity
works best?
It
Depends
on 3 things…
…what is
missing
on the
Resume
…what
the Job
Requires
…Your
level of
Effort
Next?
Manage These 5 Things:
Biases
Rationalizations
Assumptions
Ignorance
Hubris
List Making
101
Unpacking “Candy”
Two Words:
Hard & Soft
Hard and Soft varieties:
Mints
Suckers
Gums
Licorices
Jelly Beans
Jaw Breakers
Fish
What Kind of Candy?
• Lemon Drops
• Peppermint Sticks
• Chocolate Bars
• Fudge Bark
• Candied Almonds
• Candied Peanuts
• Chocolate Covered Fruit
• Marsh Mellow Chicks
• Holiday Candy
Which Holiday Candy?
• Valentine’s
• Christmas
• Easter
• Rosh Hashanah
• Hanukah
• Halloween
• Decorative Candy
What Decorative Candy?
Foil Wrapped
Velvet Boxes
Baskets and Bows
Bags and Ribbons
Heart Shaped Containers
Egg Shaped Containers
Tree Ornaments
Unpacking “Made”
Two Words:
Mix & Process
Mix and Process Concepts:
• Combine
• Swirl
• Separate
• Pack
• Cook
• Bake
• Pour
• Liquefy
• Chemical Reaction
• Pulling
• Stretching
Made: Tools of the Trade
• Spoons
• Forks
• Spatulas
• Marble Tops
• Rolling Pins
• Electric Mixers
• Copper Bowls
• Molds
• Forms
• Measuring
Made: Ingredients
• Sugar
• Spice
• Flavoring
• Flour
• Salt
• Baking Soda
• Fruit
• Cocoa
• Syrup
• Butter
Unpacking “Sold”
Two Words:
Retail versus Wholesale
Sold: Retail versus Wholesale
• Over the counter
• E-Commerce
• Mail Order
• Commercial Shipping
• Cash
• Check
• ATM
• Credit
• Accounts Receivable
Sold: Slice-n-Dice the Numbers
• Gross Sales
• Net Sales
• Net Costs
• Profits by Product
• Per Day Sales
• Per Week Sales
• Per Month Sales
• Per Quarter Sales
• Annual Sales
• Bulk Pricing
• Unit Pricing
• How Many
• Which Kind
Sold: What & Who
• Packages
• Baskets
• Boxes
• Bags
• Seasonal Sales
• Holiday Sales
• Catering Sales
• Special Occasions
• Weddings
• Graduations
Ask yourself…
…what is missing?
Step 3
Create a
“Thought” Template
Thought Template
Has Parts
You Must use
of the parts…
Concept Behind
Thought Template
• Efficient brain storming
• Simplify content collection
• Defeat unconscious competence
Thought Template Parts:
ACTION THING ENVIRONMENT QUANTITY
Thought Template Rules
• Always start with an Action Word
• Every thought starts with an Action Word
• Back fill remaining columns
• Use at least 3 of the 4 columns
Thought Template Outcome
• Generate Complete “Thought”
• Off-load short-term memory
• Become reacquainted with your expertise
Action Word Synonyms
• Allow the content to be presented from multiple angles
What the Thought Template Is NOT for:
• Generating “Complete” Sentences
Step 3
Turn Thoughts
into
Sentences
This?
Mixed and measured ingredients per
company recipe for hard candy
selling 500 pounds per week
Or These???
• Mixed ingredients per company recipe for holiday
hard candy
• Sold 500 pounds of hard candy per week
• Measured flavor compounds to form hard candy
slurry
Which is Easier to…
•Understand?
•Read?
•Believe?
•See?
This?
• Molded jelly beans and licorice using marble
top and roller pin techniques to mold pieces
and sold $100 worth of product per day.
Or these?
• Molded jelly beans using marble top and roller pin technique.
• Shaped licorice ties free-hand for customized orders.
• Sold $100+ in soft candies per day.
This?
• Increased production by 200% during
Easter promotion by scheduling vendor
product deliveries to coincide with staged
mixing methodologies.
Or these?
• Increased production by 200% during
Easter promotion.
• Scheduled vendor deliveries with staged
mixing methodologies.
Which is Easier to…
•Understand?
•Read?
•Believe?
•See?
This?
•Used copper mixing bowls, steam
kettles and brass molds to produce
1,000 hard candies weekly
Or these?
• Used copper mixing bowls to combine specialty hard candy
ingredients.
• Used steam kettles to melt hard candy pieces.
• Used brass molds to produce 1,000 hard candies weekly.
Which is Easier to…
•Understand?
•Read?
•Believe?
•See?
Step 4
SentenceDebrief
Be able to talk
about the same
event or project
from different
angles
Getting to Sentences
Sentence Extrapolation
500 pounds a week can become: -
500lbs X 52 weeks = 26K lbs yearly
Sentences Tell a Story
$100.00 a day
can become: -
300 days X $100 =$30K annually…
Methods / Tools / Recipes:
Notice how details about the
common behavior or technique does
not generate questions about the
behavior?
Money / Units Sold:
The detail creates an unspoken
confidence the candidate knows the
importance of the business!
Dirk Spencer - Corporate Recruiter
Author Resume Psychology ©
Resume Hacks & Traps Revealed
Beat the Machine. Be Seen. Get Hired!
http://www.amazon.com/-/dp/0692525602/ - Paperback
http://www.amazon.com/dp/B0169AR34A - Kindle
www.resumepsychologythebook.com
DirkPMP@Yahoo.Com
214-295-8687
@DirkInDallas
WWW.Slideshare.Net/Dirk Spencer
http://www.linkedin.com/in/dirkindallas
Paperback on Amazon
Resume Psychology ©
Resume Hacks & Traps Revealed
Beat the Machine. Be Seen. Get Hired!
By Dirk Spencer
http://www.amazon.com/-/dp/0692525602/
ISBN-10: 0692525602 / ISBN-13: 978-0692525609
Kindle on Amazon
Resume Psychology ©
Resume Hacks & Traps Revealed
Beat the Machine. Be Seen. Get Hired!
By Dirk Spencer
http://www.amazon.com/dp/B0169AR34A
Legal Stuff
Reference Material: Courtesy of Google
I am not affiliated with LinkedIn, Slideshare,
Monster, CareerBuilder, Dice, JobVite,
MaxHire, Taleo, Infor, PeopleAnswers, iCims,
Amazon, Kindle.
All trademarks & logos are property of their
respective companies

Dirk Spencer - The Candy Maker Exercise