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Before social media

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Transcript

  • 1. Overview BEFORE You Start Your Social Media Marketing
  • 2. First - Traditional Marketing
    • Don’t just jump into social media
    • Form “old-school” marketing planning to maximize communication and influence to your target market
    Marketing Plan Your Customers “ Fail to plan, plan to fail.”
  • 3. Triple Jump - Hop, Step, Jump
    • Hop – Understanding who you are
    • Step – Determine campaign objectives
    • Jump – Communication plan – including social media
  • 4. Understanding Who You Are
    • Define what you offer
    • Target Market
    • Value proposition
    • Position in Market
    Before you even think of communicating
  • 5. Know The Market leader
    • Who is the Market Leader
      • And other competition
    • Ready to be the leader for a target market?
  • 6. Benefits of Market Leadership
    • Public recognition
    • Premium price margins
    • Shorter sales cycles, lower cost of sales
    • Free 3rd party support
    • Lots of free publicity
    • Long product life cycles
    • Easy recruiting
    • Access to decision-makers
    • Customer loyalty and retention
    • Previews of new technology, customer plans
    • Most favorable distribution terms
  • 7. Next – The campaign
    • Communication/Campaign Goal
    • Target Audience
    • Target Audience Perceptions
    • Defined Offering
    • Call to Action
  • 8. Social Media Marketing
    • Involve
    • Create
    • Discuss
    • Promote
    • Measure
    • To
      • Increase website traffic
      • Invoke positive user behavior (external and internal tracking)
      • Increase page views
      • Grow mindshare and brand awareness
      • Create a positive brand association and keep it sticky
      • Increase customer interaction and ultimately advocacy
      • Long term - conversion and sales
    George Benckenstein
  • 9. Notes
    • Excerpts from the Social Media Marketing Plan
    • Steve Goldner
    • [email_address]
    • www.linkedin.com/in/stevengoldner
    • www.twitter.com/SocialSteve

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