Liz Nixon's presentation from the Digiday Content Marketing Summit in Half Moon Bay, CA - August 4, 2015.

1. COMMUNITY-DRIVEN
STORYTELLING FOR THE
SNAPCHAT GENERATION

2. IT TAKES A
THOUSAND
VOICES TO TELL
A SINGLE
STORY

3. Total
Views:
60 Million
Impressions:
1.5 Billion
Engagements:
30.1 Million
Engagements
per
week:
700K
Zero-distancing
via Snapchat
29 Influencers +!
11 Million Views+
100M Impressions
Harness
Influencers’ Fans
INSPIRED BY @SUMMERBREAK’S
SNAPCHAT SUCCESS

5. STARRING:
3 EPISODES
A WEEK
8 WEEKS
186,544
FOLLOWERS
3.2M
VIEWS
73%
COMPLETION
RATE
WHAT IS SNAPPERHERO?
146M
IMPRESSIONS

6. 3 TAKEAWAYS
CO-CREATE SOMETHING INFLUENCERS
LOVE
GROW AND ACTIVATE FANS BEFORE
LAUNCH
INVEST IN COMMUNITY-DRIVEN STORYTELLING