Developing a Social Media Presence for The Hershey Company
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An overview of how The Hershey Company, a 122- year-old company decided to launch a social media presence and the first year outlook.
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Developing a Social Media Presence for The Hershey Company
- 1. Developing a social media presence for a 122-year-old company
- 5. ESTABLISHING THC BRAND VIBRANT OPTIMISTIC HEARTFELT STEADFAST More important to engage More important to inform Consumers Recruits InvestorsCustomersInfluencersEmployees The New The plume represents passion for our products and by our people—an expression that signals goodness to the world. The True The foundation represents our legacy—the source of our goodness.
- 6. DIGITAL ECOSYSTEM Facebook.com/HersheyCompany @HersheyCompany Youtube.com/HersheyCompany @HersheyCompany The Hershey Company hersheycompany.com
- 7. A PLAN June 2016July 2015 April 2016 Employee Ambassadorship Pilot Social Campaigns News & Topics of Expertise/Interest Company Priorities
- 10. JULY 2015 - TODAY