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Seth Godin á Íslandi - ÍMARK ráðstefna

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Stutt kynning á helstu atriðinum í fyrirlestri Seth Godin á ÍMARK ráðstefnunni 29. nóvember 2012 sem ég hélt á "SuperNörda kynningu" sem við höldum reglulega hjá TM Software.

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Seth Godin á Íslandi - ÍMARK ráðstefna

  1. 1. Seth GodinInvisible or Remarkable?Hannes Agnarsson Johnson - hannes (hjá) tmsoftware.is@officialstation#ofurhetjur
  2. 2. Hver er Seth Godin?● Tölvunarfræðingur● MBA frá Stanford● Stofnaði Yoyodyne sem Yahoo! keypti 1998● "..worked as VP Direct Marketing at Yahoo before leaving to become a full time speaker, writer and blogger."● Skrifað 14 bækur ○ Þýddar yfir á >30 tungumál● Haldið 600+ fyrirlestra ○ Talað tvisvar á TED Mynd frá imark.is | ©Kristinn Magnússon
  3. 3. The Age of ConnectionMore connections = More valueBuild a "connection" (virality) into your product.If people choose to talk about you, you’reconnecting.
  4. 4. Fuel and mobilize the audience -give them a platform to play with George Bryant
  5. 5. Tækifæri áheit.ishlaupastyrkur.is mottumars.isinspiredbyiceland.com
  6. 6. Vertu öðruvísiThe market wants weirdThe edges are interestingWhat cant people get anywhere else?If there is nothing unique about you, build it.$++
  7. 7. Fjólubláa kúinNo one wants to talk about the boring stuff.Fólk stoppar til að tékka á fjólublárri kú.Fólk talar umfjólubláu kúna.
  8. 8. $40 milljón á ári "Wanna see my socks?""LittleMissMatched is not in thesock business. They are in theconversation business."
  9. 9. KryptonitemakesSupermaninteresting
  10. 10. TribesSama tungumál, búningar, ástríða fyrirþví sama...Mynda "ættbálka". Jafnvel micro-tribes.Find people that care about you/yourbrand.
  11. 11. Skiptir þú máli?Don’t strive to be heard when you are there,strive to be missed when you are not.Would they miss you if you’re gone? Be the one that would be missed.
  12. 12. B2BTheyrebuying thestory theycan tell theirboss
  13. 13. Í lagi að gera mistök"If failure is not an option,neither is success"

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