Bare bones of Socail Media marketing for Small Business
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Bare bones of Socail Media marketing for Small Business

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A 15 -20 Minute presentation the what, the why and the 5 1st steps to creating a Social Media marketing plan for your small business.

A 15 -20 Minute presentation the what, the why and the 5 1st steps to creating a Social Media marketing plan for your small business.

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  • Good Morning platinum partners. For the benefit of the victors in the room allow me to introduce myself. My name is Michael Medina and I love helping my customers achieve their business goals through new technology.. That is why I started the Diag Media Marketing firm. I help business achieve their business goals by marketing their business social media
  • Google
  • +, Pinterst, instagram. And Vine to name a few. Today I am here to talk about the bare bones social media plan for small Business. Let me quickly give you the definition of Social Media, What is it?
  • Well at the expense of putting you asleep, it is important to understand. The text book definition, and there text book on this in three parts
  • It is about sharing what is going on in your life then talking about it. Facebook Twitter and the like are platforms for engagement a conversation if you will. Today I stopped by the Torrance bakery and had the best dam Cranberry orange scone I’ve ever had. So I take a picture of it and post…Jose post yeah those are the best,
  • Then Barry chimes in the this bakery in Lomita has better ones and he post a picture.
  • The next morning my cousin in Australia Post that he misses those scones. SM is about Engaegement. So how does SM work in Business. Well it is an effective tool for business. . It is a marketing tool, a customer service tool, and even a product development tool
  • . It is a marketing tool, a customer service tool, and even a product development tool
  • Lets go back to engagement. How does that work for business Marketing? It creates Loyal ….Can Anyone tell me what why marketers use Social Media? Brand Building
  • The number one reason professional marketers devotee resources to Social Media is: Brand Building. If your brand is the most recognized the your competitors than who will get the business when a customers need arises.
  • So How do I get started marketing my Business: The 1st account to open is a G-mails account that give a google plus account automatically. Why it has to do with SEO.
  • Once you’ve open Facebook and twitter do not publish anything!!!! Go to these platforms and listen. You need to see what your competitors are doing saying, publishing, creating… then
  • Decide what other platforms to move into. If you are a client of mine I will suggest these three
  • What am I going to post daily? Should I theme my post Manic Mondays, two for Tuesdays…what am i I going post over the Holidays…
  • Once you’ve engaged with your customer and built your brand to the point that customers go to you when they need your services you need to send then to your phone, e-mail, instant message and to your website. And there you go. You five step social media marketing plan.

Bare bones of Socail Media marketing for Small Business Presentation Transcript

  • 1. Go ahead, Say something. Diga Media; a Social Media Amplifier. www.digamediasocial.com Michael Medina The Bare Bones Social Media Plan for Small Business
  • 2. SM Platforms:
  • 3. SM Platforms:
  • 4. SM Platforms:
  • 5. What is Social Media?
  • 6. An electronic multi directional conversation What is Social Media?
  • 7. An electronic multi directional conversation, that is participatory to anyone What is Social Media?
  • 8. An electronic multi directional conversation, that is participatory to anyone, and has the unique feature of becoming viral What is Social Media?
  • 9. How does Social Media work in Business:  Social Media is an effective tool that can be used in several ways:  A Customer Service tool  A Product Development tool  A Marketing tool
  • 10. What does Engagement do:  Loyal Customers  Brand Advocates
  • 11. Loyal Customers Brand Advocates Brand Building Why of SM:
  • 12. What should be in my Plan: • Open three accounts
  • 13.  Step1: is to Listen  Write down how am I different from the other guy? What should be in my plan:
  • 14.  Step1: Listen  Step2: Decide what platforms are right for you Facebook: for Exposure Twitter: for Listening Google +: for SEO What should be in my Plan:
  • 15.  Step1: Listen  Step2: Decide what Platforms are right for you Facebook: for Exposure Twitter: for Listening Google +: For SEO  Step3: Create a Publishing Calendar for all your platforms What should be in my Plan:
  • 16.  Step1: Listen  Step2: Decide what Platforms are right for you Facebook: for Exposure Twitter: for Listening Google +: For SEO  Step3: Create a Publishing Calendar for all your platforms Daily publish content directed at your customers needs on all your platforms What should be in my Plan:
  • 17.  Step1: Listen  Step2: Decide what Platforms are right for you Facebook: for Exposure Twitter: for Listening Google +: For SEO  Step3: Create a Publishing Calendar for all your platforms  Daily publish content directed at your customers needs on all your platforms  Step4: Create engagement with your posts What should be in my Plan:
  • 18.  Step1: Listen  Step2: Decide what Platforms are right for you  Facebook: for Exposure  Twitter: for Listening  Google +: For SEO  Step3: Create a Publishing Calendar for all your platforms  Daily publish content directed at your customers needs on all your platforms  Step4: Create engagement with your posts  Step5: Drive Friends and follower to your website, phone, e- mails, Messaging. What should be in my Plan: