3. Company Background:
Audi is a luxury automobile manufacturer.
A public exchange company founded by August Horch in the
year 1909.
In1932, Audi merged with 3 other companies to form the Audi
Union AG.
After World War II Volkswagen has acquired 50% of the Audi
shares and bought the rest 18 months later.
Audi has produced it’s first vehicle in the year 1968 under
Volkswagen AG.
4. Capitalization and Employees:
Annual revenue is € 53,890 (Mil) which comes around to $
60,295 (Mil)
Total Value of the company including assets and liabilities is €
84,981 (Mil) which is $ 95,051 (Mil)
Number of employees working are 74,461 which includes
subsidiaries.
Research and development has more than 10,000 employees.
5. INCOME STATEMENT
2014 (Million EUR) 2013 (Million EUR)
Revenue 53,890 41,732
Cost of goods sold -44,415 -35,592
Gross profit 9,475 6,140
Distribution costs -4,895 -3,188
Admin. Expenses -587 -248
Other Operating result 2,329 1,461
Financial result 841 270
Profit from ordinary business
activities
7,163 4,435
Income Statement:
7. Top executives:
Martin Winterkorn (Chairman- Supervisory Board) : $ 23 Million
Rupert Stadler (Chairman- Board of Management): $ 7.40 Million
Berthold Huber (Vice-Chairmen- Employee Representative)
Peter Mosch
Ferdinand Oliver Porsche
Norbert Rank
Jorg Schlagbauer
8. Products, market and
competitors:
Audi is a manufacturer of luxury cars, and super cars.
A major manufacturer of car engines within Volkswagen group including
Volkswagen.
First manufacturer to produce a four wheel drive / all wheel drive car in
rally racing. It is called as Quattro.
First company to use LED headlights in cars.
Audi’s primary markets are racing and higher segments of the society.
Competitors are BMW, Mercedes Benz, Ferrari, Porsche and Jaguar.
