Mobile Devices @ Telematics Munich 2010

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In-car Market Place today: benefit from an open Telematics OS to reach both business and consumers markets

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  • Except QUALCOMM, no one sold over 250,000 units today.In the world, only 12 companies sell over 100,000 units.
  • No differenciation between
  • Mobile Devices @ Telematics Munich 2010

    1. 1. Focus on Open Telematics OS<br />TELEMATICS MUNICH November 3rd 2010<br />© 2010 Mobile Devices. All rights reserved.<br />
    2. 2. WORKSHOP<br />In-car Market Place today: benefit from an open Telematics OSto reach both business and consumers markets<br />Cyril Zeller<br />VP Sales & Marketing<br />Mobile Devices<br />© 2010 Mobile Devices. All rights reserved.<br />
    3. 3. QUICK OVERVIEW<br />1: INTEGRATORS PERSPECTIVE ON MAJOR TRENDS<br />IN THE CONSUMER AND FLEET TELEMATICS<br />2: TELEMATICS OS:<br />EVALUATE THE CHOICE WE HAVE TODAY<br />3: SCENARIOS: ALL TELEMATICS SERVICES ARE DEVELOPED FOR OPEN OS<br />4: CASE STUDIES<br />
    4. 4. 4<br />THE TELEMATICS ECOSYSTEM IS<br />STILL HIGHLY FRAGMENTED<br />Francisco partners buys Cybit<br />Digicore acquires MinorPlanet UK<br />Trimble purchase Punch Telematics<br />Trafficmaster acquired by Vector Capital<br />Becker acquired by Falk to merge into United Navigation Services<br />1: Major Trends<br />
    5. 5. 7<br />THE BUSINESS CASES<br />FOR TELEMATICS ARE NOW MADE<br />Not a luxury anymore:<br />Screens are now in vast demand<br />Routing, traffic and speed radar are now competitive advantages in dispatch fleets<br />OBD is still difficult but widely required<br />The benefits of ECO Driving are real and understood<br />1: Major Trends<br />
    6. 6. 8<br />ACTORS NOW COMPETE ON COST, SPEED, INTEGRATION AND QoS<br />$ UI <br />$ Features<br />$ Speed<br />$ QoS<br />Application providers are allocating much more resources to their own applications<br />1: Major Trends<br />
    7. 7. 9<br />NEW TYPES OF PLAYERS<br />ARE ENTERING THE MARKET<br />AND: New applications become available and / or mandatory:<br /><ul><li> Road Usage Base Taxing
    8. 8. Antitheft Recovery
    9. 9. Usage Based Insurance
    10. 10. Eco-Driving
    11. 11. eCall</li></ul>Telcos<br />Insurances<br />OEM<br />Government<br />1: Major Trends<br />
    12. 12. 10<br />MORE APPLICATIONS COVER<br />BOTH B2B AND B2C MARKETS<br />Mature services are now used by both fleets and consumer<br />1: Major Trends<br />
    13. 13. 5<br />…BUT PROPRIATORY FIRMWARE REMAINS A KEY STUMBLING BLOCK<br />TSPs need the simplicity enjoyed by Consumer Electronics<br />Telematics<br />Today<br />Telematics<br />With OTOS<br />P.C. & Handset World<br />
    14. 14. 6<br />AN OPEN TELEMATICS OS WILL FOSTER MARKET MATURITY<br />Client<br />Telematics Service Providers<br />OS<br />Hardware Providers<br />Distributors<br />- App Catalogue<br />- Service<br />- Technical creation<br />- Back office<br />- Dev on the embedded side<br /><ul><li>buy and resell hardware</li></ul>- Sales<br />- Client facing<br />- Installation<br />Open OS with SDK<br /> and <br />API Library<br />- Source Hardware<br />- Logistics<br />- embed solution<br />1: Major Trends<br />
    15. 15. 11<br />Chapter 2<br />TELEMATICS OS:<br />EVALUATE WHAT IS NEEDED<br />Telematics OS: Why do we need one?<br /> <br /><ul><li>Fragmentation
    16. 16. Business Case
    17. 17. Integration/ Cost/ Speed
    18. 18. New players
    19. 19. Mandatory applications
    20. 20. B2C/B2B</li></ul>2: Open Telematics OS: needs and choices<br />
    21. 21. 15<br />AN OPEN TELEMATICS OSNEEDS TO BE AN APPLICATION ENABLER<br /><ul><li> High Level APIs</li></ul>Remote diagnostic<br />DriverProfiling<br />Text toSpeech<br />Push Messaging<br />Navigation<br />Tracking<br />ScreenShareengine<br />OBD Library<br />Power management<br />Optimisedwirelessprotocols<br />Low level interface: GPS, GPRS accelero, battery,CAN, OBD… <br />Memory management<br /><ul><li> Flexible Core components</li></ul>BUT MORE THAN THAT…<br />2: Open Telematics OS: needs and choices<br />
    22. 22. 16<br />AN OPEN TELEMATICS OS<br />NEEDS A LINUX KERNEL<br />The OTOS needs: <br /><ul><li>The friendly environmentof Windows CE
    23. 23. Flexibility of Linux</li></ul>CORE<br />&<br />eCall Black Box<br />Black Box<br />Smart screen<br />Dongle<br />PND<br />PND 2<br />BUT MORE THAN THAT…<br />2: Open Telematics OS: needs and choices<br />
    24. 24. 17<br />Navigation<br />AN OPEN TELEMATICS OSNEEDS TO INCLUDE A NAV ENGINE<br />Rendering<br />Routing<br />GUI<br />Embedded DB<br />Announcement manager<br />Remote diagnostic<br />DriverProfiling<br />Text toSpeech<br />Push Messaging<br />Navigation<br />Tracking<br />ScreenShareengine<br />OBD Library<br />Dynamic Navigation Engine<br />Power management<br />Optimisedwirelessprotocols<br />Low level interface: GPS, GPRS accelero, battery,CAN, OBD… <br />Memory management<br />BUT MORE THAN THAT…<br />2: Open Telematics OS: needs and choices<br />
    25. 25. 18<br />AN OPEN TELEMATICS OSNEEDS TO BE A LOT MORE<br />Driver Profiling<br /><ul><li>Open on top and at the bottom
    26. 26. Multi services
    27. 27. Performance
    28. 28. Reliability
    29. 29. Hardware agnostics
    30. 30. Built from the ground up with Telematics in Mind</li></ul>CORE<br />2: Open Telematics OS: needs and choices<br />
    31. 31. 12<br />PND BRANDS NEED TO<br />CHECK THEIR PRIORITIES:<br />Not Connected<br />Connected<br />MultitaskingComm server<br />Optimised protocols<br />App Catalogue + store<br />Content regionalisation<br />Nav integration…<br />#1 =<br />#1 = Routing<br />Because a connected PND is much more than a PND with a modem attached!<br />..and a platform more than a nav engine…<br />2: Open Telematics OS: needs and choices<br />
    32. 32. 13<br />OPENING THE PND PLATFORMIS A RISKY BUSINESS<br />The leaders know best<br /><ul><li> There is no option but to get connected
    33. 33. But there are technical challenges to connect a PND
    34. 34. Resources needed to run multi application VS. Hardware cost << $100
    35. 35. Very limited data plans (no telco subsidizing)
    36. 36. Open platform needs to be secured </li></ul>2: Open Telematics OS: needs and choices<br />
    37. 37. 19<br />THE 4 PILLARDS OFDRIVER ASSISTANT ARCHITECTURE<br />SDK<br />OS<br />with APIs<br />COMMUNICATION<br />GATEWAY<br />OPEN WIRELESS TELEMATICS PROTOCOL<br />2: Open Telematics OS: needs and choices<br />
    38. 38. 14<br />6 CRITERIAS FORAN OPEN PLATFORM EVALUATION<br /><ul><li> Size of the developers community
    39. 39. Number of available APIs in the SDK
    40. 40. Number of compliant devices
    41. 41. Number of supported applications & LBS
    42. 42. Size of installed base
    43. 43. Years in the field</li></ul>© 2010 Mobile Devices. All rights reserved.<br />
    44. 44. 20<br />Chapter3<br />SCENARIOS:WHO WILL LOSE OUT<br />Scenario 1:all B2B services based on connected open Platforms<br />REMOTE<br />DIAGNOSIS<br />INSURANCE<br />WEATHER<br />PROVIDER<br />ENGINE<br />INFORMATIONS<br />DRIVER<br />PROFILING<br />GATEWAY<br />C4<br />3: Scenario: All services run on Open Telematics OS<br />
    45. 45. 21<br />FIRST MARKETPLACE ON A PND<br />Scenario 2:all B2C services based on connected open Platforms<br />Navigation/<br />routing<br />PagesJaunes &<br />PagesBlanches<br />MyLive<br />Traffic<br />Real time Parking<br />availability<br />Coyote<br />Full<br />European Map<br />Coyote<br />Scout<br />Weather<br />forecast<br />3: Scenario: All services run on Open Telematics OS<br />
    46. 46. 22<br />SERVICE MARKETPLACE<br />WEB SITE<br />+ EMBEDDED APPLICATION <br />MAPPY MARKETPLACE<br />3: Scenario: All services run on Open Telematics OS<br />
    47. 47. 23<br />SERVICES AVAILABLE TODAY<br />(*) Distributed app. means that Mobile Devices can include this application in its quotation – Upon final agreement of the provider<br />3: Scenario: All services run on Open Telematics OS<br />
    48. 48. 24<br />SERVICES AVAILABLE TOMORROW<br />3: Scenario: All services run on Open Telematics OS<br />
    49. 49. 25<br />SCREENSHARE TECHNOLOGY<br />MONO<br />APPLICATION<br />Coyote<br />Yellow Pages<br />Coyote<br />Weather forecast<br />MULTI<br />APPLICATION<br />3: Scenario: All services run on Open Telematics OS<br />
    50. 50. 26<br />CONFIGURABLE SHORTCUTS<br />SWITCH<br />SWAP<br />SHORTCUTS<br />Real-time radar reporting<br />3: Scenario: All services run on Open Telematics OS<br />
    51. 51. 27<br />2009 COYOTE NAV V2:<br />6 SERVICES IN 1 DEVICE<br /><ul><li> Multitask: Get alerts whatever app you are on
    52. 52. Shipped first with 5 services
    53. 53. Weather application pushed OTA to all devices in June
    54. 54. Now added MyLive Traffic
    55. 55. Navigation
    56. 56. Real-time speed camera alert
    57. 57. Local search (Yellow Pages)
    58. 58. Real-time parking place availability
    59. 59. Real-time fuel price
    60. 60. Real-time weather forecast</li></ul>4: Case Studies<br />
    61. 61. 28<br />BENEFITS OF AN OPEN TELEMATICS OS<br /><ul><li>Keep the focus on building the Coyote community on new platform
    62. 62. Improve Coyote’s features
    63. 63. Focus on core business
    64. 64. Help other PND license partners in improving their HMI</li></ul>SUCCESS FACTORS OF A CONNECTED PND<br /><ul><li>Coyote as a feature
    65. 65. Increase the size of our community
    66. 66. Coyote brand extension
    67. 67. Opportunities to upgrade
    68. 68. Scalable product offering</li></ul>4: Case Studies<br />
    69. 69. Focus on connectivityto address mobility services as a whole, combining various ways of transport in a more sustainable – environmental friendly - way<br />At home<br />On board<br />On the move<br />1<br />2<br />3<br />Multimodal<br />Seamless<br />
    70. 70. 14 billion minutes* of <br />driving time every day<br />200 millions of vehicles in the European fleet<br />15 million <br />new vehicles <br />sold per year<br />Source : ACEA<br />* Estimation based on car use assumptions of: 15 000 kms per year at an average speed of 35km/h<br />Focus on automotive“On board” is the third living place and a major position for communication and infotainment service consumption<br /><ul><li>“Seamless phone integration”</li></ul>is about I/F standards (support to Terminal mode)<br />is about new short range technology standards (leading NFC in EU) <br />mobile phone apps to stay in contact with your car <br />On board<br />2<br /><ul><li>“Embedded connectivity </li></ul>QoS (Cellular and fixed technology convergence, dedicated network probes and technical support)<br />Connectivity management (APIs and portal for B2B white labeled like end to end connectivity management, <br />Technology standards (Automotive Sims, IPv6 networks)<br />
    71. 71. Connected car for a greener journey<br /> A mean to learn future requirements<br /> A fuel efficient and EV cars race<br />Exploringconnectivity solutions<br />Embedded connectivity to enable real time connected services for a safer and greenerjourney<br />Remote diagnostic & monitoring, …<br />The vehiclebecomes a probe capable to share information about its state and surroundings<br /> Phone connectivityenables the user to beconnected with his car (eg. battery usage check)<br />Exploring new consumer mobility services<br />Web basedjourney monitoring and ecodriving score.<br /> A car thatis part of a companyfleet with a smart real time ressource bookingtoolfrom user phones.<br /> An EV connected car<br />
    72. 72. 29<br />THE GENERIC TELEMATICS DEVICE<br />EXISTS TODAY<br />Local Search<br />Driver Profiling<br />Speed Camera<br />Ambulance<br />Traffic Information<br />Taxi<br />Fuel Prices<br />Social Network<br />Task Manager<br />Eco - Driving<br />Tachometer<br />Tyre Pressure<br />Panic Button<br />Fuel Sensor<br />OBD Box<br />Black- Ice Sensor<br />© 2010 Mobile Devices. All rights reserved.<br />
    73. 73. Thank you !<br />© 2010 Mobile Devices. All rights reserved.<br />

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