Meredith Trainor and Devon Smith presented a 3 step social media strategy for Vocalo.org. Step 1 focuses on converting passive users to engaged users by moving them up the engagement ladder. Step 2 aims to increase listenership by expanding the community. Step 3 seeks to empower the community to achieve Vocalo's mission. The presentation provided implementation details including costs, rollout strategy, and managing organizational capacity to execute the plan.

1. Vocalo.org Social Media Strategy by Meredith Trainor and Devon Smith

2. Today’s Agenda 4/25/10 2 The problems they need to solve The 3 step social media strategy The truth about Vocalo The implementation plan The Q&A 2 min. 4 min. 2 min. 5 min. 7 min.

3. Vocalo.org: The Facts 4/25/10

4. The Slogan “the YouTube of Radio” 4/25/10 4

5. The Real Deal Dedicated to playing YOUR stories, your music, your rants and raves. 4/25/10 5

6. Vocalo.org: The Challenge 4/25/10

7. Current Social Media Efforts 4/25/10 7

8. Vocalo.org:The Strategy 4/25/10 8

9. Step 1: Converting Passive Users 4/25/10 9

10. Move users up engagement ladder 4/25/10 10

11. Success Metrics 4/25/10 11

12. Step 2: Increasing Listenership 4/25/10 12

13. Expanding the Community 4/25/10 13

14. Success Metrics 4/25/10 14

15. Step 3: Empowering Community 4/25/10 15

16. Achieving Mission 4/25/10 16

17. Success Metrics 4/25/10 17

18. Vocalo.orgThe Plan 4/25/10

19. Rollout Strategy 4/25/10 19

20. How much will it cost (this year)? 4/25/10 20

21. Managing Organizational Capacity 4/25/10 21

22. But what if…? 4/25/10 22

23. Questions? 4/25/10 23 Thanks! @MerTrainor @devonvsmith

24. Appendix: Comparable Social Media Metrics 4/25/10 24 as of March 2010