Vocalo Social Media Strategy

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Twenty minute presentation detailing a social media strategy for Vocalo.org, a public media streaming radio station of user generated content.

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  • I don’t know if this is actually the quote we should use
  • Maybe this isn’t the right order?
  • Can pull specifics from “Social Media Footprint” paper we wrote…
  • Should youtube also be one of these tools??
  • Not sure if this is exactly what we want to say
  • I think we should delete NPR and last.fm. Should we add different orgs?“Blog subscribers” was problematic, so I deleted. Most radio stations don’t have a blog.Foursquare check-ins is less about checking into *these* office buildings, and more about local venues
  • Vocalo Social Media Strategy

    1. 1. Vocalo.org<br />Social Media Strategy<br />by Meredith Trainor and Devon Smith<br />
    2. 2. Today’s Agenda<br />4/25/10<br />2<br />The problems they need to solve<br />The 3 step social media strategy<br />The truth about Vocalo<br />The implementation plan<br />The Q&A<br />2 min.<br />4 min.<br />2 min.<br />5 min.<br />7 min.<br />
    3. 3. Vocalo.org: The Facts<br />4/25/10<br />
    4. 4. The Slogan<br />“the YouTube of Radio”<br />4/25/10<br />4<br />
    5. 5. The Real Deal<br />Dedicated to playing YOUR stories, your music, your rants and raves.<br />4/25/10<br />5<br />
    6. 6. Vocalo.org: The Challenge<br />4/25/10<br />
    7. 7. Current Social Media Efforts<br />4/25/10<br />7<br />
    8. 8. Vocalo.org:The Strategy<br />4/25/10<br />8<br />
    9. 9. Step 1: Converting Passive Users<br />4/25/10<br />9<br />
    10. 10. Move users up engagement ladder<br />4/25/10<br />10<br />
    11. 11. Success Metrics<br />4/25/10<br />11<br />
    12. 12. Step 2: Increasing Listenership<br />4/25/10<br />12<br />
    13. 13. Expanding the Community<br />4/25/10<br />13<br />
    14. 14. Success Metrics<br />4/25/10<br />14<br />
    15. 15. Step 3: Empowering Community<br />4/25/10<br />15<br />
    16. 16. Achieving Mission<br />4/25/10<br />16<br />
    17. 17. Success Metrics<br />4/25/10<br />17<br />
    18. 18. Vocalo.orgThe Plan<br />4/25/10<br />
    19. 19. Rollout Strategy<br />4/25/10<br />19<br />
    20. 20. How much will it cost (this year)?<br />4/25/10<br />20<br />
    21. 21. Managing Organizational Capacity<br />4/25/10<br />21<br />
    22. 22. But what if…?<br />4/25/10<br />22<br />
    23. 23. Questions?<br />4/25/10<br />23<br />Thanks!<br />@MerTrainor<br />@devonvsmith<br />
    24. 24. Appendix: Comparable Social Media Metrics<br />4/25/10<br />24<br />as of March 2010<br />

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