This is a communications plan for UF HealthStreet's 5th birthday party celebrations which is to take place on Nov.10th.

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Birthday Party PR Plan

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Table of Content
PAGE
Table of Contents ....................................................................................................................... 2
Situation Analysis ........................................................................................................................ 3
Key Messages ............................................................................................................................. 4
Goals, Objectives, Strategies &Tactics..................................................................................... 5
Media Outreach............................................................................................................................ 6
Tasks and Deadlines ................................................................................................................... 7

3. 3
Situation Analysis
History
HealthStreet is a community engagementprogram at the University
of Florida with a mission to improve the health of our community by
bridging gaps in health care and health research. HealthStreet’s
Community Health Workers (CHW) assess health concerns,conditions and
research perceptions ofcommunity members.They also provide referrals
to community members formedical and social services,as well as
opportunities to participate in health research, relevant to their health
concerns and health conditions. HealthStreet is located in Gainesville, FL,
but reaches people in twenty-six counties which include: North Central and
North East Florida, including Duval County.
Fifth Birthday Party
HealthStreet is celebrating its fifth birthday on November30. It will be
a celebrationof the partnerships that HealthStreet has built the last five
years. It will also be a celebrationof the community’s health. The event will
be hosted at a number of locations in Gainesville , Florida. The event will
raise awareness of HealthStreet’s programs.

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Key Messages
 UF HealthStreet’s fifth birthday party will be a celebration
of the partnerships that the organizations has gained in
the last five years.
 UF HealthStreet’s fifth birthday is an opportunity potential
members to find out about the benefits of being a
community member of HealthStreet.
 UF HealthStreet’s fifth birthday party offers potential
media exposure and awareness.

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Goals, Objectives, Strategies &Tactics
Goal 1: Healthstreet wants to celebrate the partnerships HealthStreet built
with the community the last five years
Objective: Increase the number of people that attend the birthday
party by 20 percentthe day of the event
Strategy 1: Convey the benefits of attending the HealthStreet
birthday party
 Tactic 1.1:Create Twitter post inviting potential members to the
invite potential and current members
 Tactic 1.2: Putting up flyers around the area
 Tactic 1.3: Using local radio stations to reach potential
attendees
 Tactic 1.4: Have local businesses participating in pop-up events
advertise about the event on their social media and owned
media
 Tactic 1.5: live tweeting using hashtag/ Snapchatting event
 Tactic 1.6: Create Facebookevent with a burb updating
community members about where pop-up events will be held
 Tactic 1:7: Place event on Gainesville Sun calendar
Goal 2: Increase the number of community members
Objective 2: Increase the number of community members by 20
percentthe day of the event
o Strategy 2: Communicate the benefits that HeathStreet
members enjoy
 Tactic 2.1: Set up boothassigned to each program that
HealthStreet offers
 Tactic 2.2: Have signup sheet at each booth the day of the
event
 Tactic 2.3: Hold a drawing to get potential community
members to signup at each location
 Tactic 2.4: Give out #iamHealthStreet t-shirts or
merchandise for signups

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Goal 3: Increase the visibility of HealthStreet among the Gainesville
community
Objective 2: Increase the media coverage of HealthStreet by 10
percent
 Tactic 3.1: Contact local newspapers (Gainesville Sun,
WUFT and The Alligator )to write about the pop-up event
 Tactic 3:2: Contact radio stations about pop-up event
 Tactic 3:3: Contact local bloggers about the event

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Media Outreach
Paid Media Earned
Media Source Media Source
Alligator Social media
Gainesville Sun Alligator
WUFT WUFT
Facebook Ads Gainesville Sun
Kiss 105.3

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Tasks and Deadlines
Week Task Assigned to Due
Date
1 1. Community Relations
o Erick Emailed Vendors
o Review Vendor List
o Review Call Script for
vendors
o Revise vendor application
o Space/ Consider safety
issues
o Create invitation for
dignitaries.
o
2. Publicity Plan
o Create Facebook event
o Create EventBrite
o Creating social media signs,
blurbs, key messages
3. Create initial budget for decorations and
activities
1. Robert/
Melanie
2. Asia/ Erick
3. Serena and
Phoebe
All
due
10/13
2 1. Community Relations
o Calling vendors who haven’t
responded
o Drafting initial floor plan
o Saving vendor applications
o Looking into prizes/ raffles
2. Publicity Plan
o Start posting and
advertising on social media
o Start posting on community
calendars
o Press Release Creation
o Reserve Photographer
o Newsletter piece drafted
and approved by Erick
3. Décor and Misc. Items
o Budget needs to be
approved
1. Robert/
Melanie
2. Asia/ Erick
3. Serena/
Phoebe