Arts and Social Media


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Study of 207 arts organizations use of social media in 2011

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Arts and Social Media

  1. 1. Social Media & the Arts Measuring the field@devonvsmith
  2. 2. 207 arts organizations39% Bay Area; 7% international; 54% rest of US as of April 13, 2011 benchmark yourself at Salim
  3. 3. Atlanta Jewish Film Festival 18th Street Art Center Electric Works Anna Crucis Womens ChoirBay Area Video Coalition Berkeley Art Center Jewcy Bay Area Mens SymphonyCenter for Asian American Media di Rosa manilatown Heritage Foundation Boston Gay Mens ChorusDC Short Film Festival Headlands Rayko Photo Center ChanticleerFrameline Mattress Factory San Francisco AIDS Foundation Choral ArtsFull Frame Documentary Film Festival Montalvo Arts Center San Francisco Center for the Book Folsom Street FairHewbrew University of Jerusalem Richmond Art Center SF CameraWork Gay Mens Chorus Los AngelesIsrael Film Center Root Division TED Gay Mens Chorus of Washington DCITVS San Francisco Museum of Modern Art The Crucible Golden Gate Mens ChorusJewish Music FestivalMill Valley Film Festival film San Jose Institute of Contemporary Art SOM Arts Heartland Mens Chorus Lesbian and Gay Chorus of San FranciscoOther Israel Film FestivalOutfest chorus london gay mens chorus New York City Gay Mens ChorusSan Francisco Film Society Resounding HarmonySan Francisco Jewish Film FestivalSpielberg Jewish Film Archive other Seattle Mens Chorus Straight No ChaserThe Jewish TheatreToronto Jewish Film Festival museum/ The San Francisco Gay Mens Chorus Turtle Creek ChoraleUK Jewish Film Festival gallery Twin Cities Gay Mens Chorus 207 Vocal EssenceAfrican American Arts and Culture ComplexArthouse at the Jones CenterArts and Services for Disabled Inc cultural danceArts Project AustraliaAS220CounterPulse center Alonzo King Lines BalletCreative ClayCreative Growth theatre Asian Improv Arts Australian Dance TheatreCreativeTime Adventure Theatre AXIS DanceCreativity Explored Barrel of Monkeys Bill T JonesCultural Development Corporation of DC Bay Area Childrens Theatre CandocoDiverseWorksDjerassi Resident Artists Program Center for Dance in the West Childrens Theatre festival Chitresh Das Dance Company Company BalletFountain Gallery Childrens Theatre of Charlotte arts Dancing WheelsGallery 16 Childrens Theatre of San Francisco David Dorfman DanceHyde Park Arts CenterIndefinite Arts Society Childs Play Coterie Theatre services Bric Arts Destiny Arts Diablo Ballet BumbershootIntermedia Arts Dallas Childrens Theatre A.R.T./New York City Parks Summer Stage DiavoloIntersection for the Arts Discovery Theater Alliance for Arts Grand Performances Evidence Dance CompanyIntuit: Center for Intuitive and Outsider Art Emerald City Theatre Americans for the Arts Hardly Strictly Bluegrass Full Radius DanceJanet Pomeroy Center First Stage Arts Boston Levitt Pavilion Pasadena Joe Goode Performance GroupJapanese Cultural Community Center Hawaii Theatre for Youth Arts Council Silicon Valley lincoln center Liss Fain DanceJewish Community Center of San Francisco HERE Arts Center Arts Orange County Luminato Liz Lerman Dance ExchangeKala Art Institute Imagination Stage Austin Creative Alliance Monterey Jazz Festival Luna Dance InstituteLa Pena Kearny Street Workshop Chorus America Outside Lands Margaret Jenkins Dance CenterMission Cultural Center Malonga Center Dancers Group Power to the Peaceful Festival Marie ChouinardMuseum of Craft and Folk Art Missoula Childrens Theatre Fractured Atlas Ravinia Festival Mark Morris Dance GroupNeedles and Pens Nashville Childrens Theatre LA Stage Alliance Redlands Bowl Parsons DanceNiad Art Center PS 122 League of Chicago Theatres San Francisco International Arts FestivalRepertory Dance TheatrePure Vision Arts Ritual Project National Endowment for the Arts San Francisco Jazz Robert Moses KinReal Art Ways Roundhouse Philadelphia Cultural Alliance San Jose Jazz Sean CurranSouthern Exposure Rude Mechanicals Pittsburgh Arts Council SFCAT Carnaval Shen Wei DanceThe Lab Seattle Childrens Theatre Stern Grove Festival Stephen PetronioUC Berkeley Art Museum Sojourn Theatre Theatre Bay Area SXSW Stop GapVisionaries and Voices St Anns Warehouse Theatre Communications Group Treasure Island Festival STREBVSA Hawaii Stage One Theatre Development Fund Winnipeg Folk Festival Susan MarshallVSA North Fourth The Black Rep Theatre Puget Sound Wolf Trap Foundation Trisha Brown CompanyYerba Buena Center for the Arts The Childrens Theatre Toronto Alliance for the Performing Arts Yerba Buena Gardens Festival Urban Bush WomenYoungstown Cultural Arts Center The Paper Bag Players World Arts West
  4. 4. Build relationships, not one night stands* Why do you talk so much about frequency?*but it’s okay to be promiscuous
  5. 5. Social Network Prevalence
  6. 6. Number of social networks orgs are active on
  7. 7. Monthly Organizational Activity
  8. 8. Median Network Size
  9. 9. User ActivityMonthly Median Max 858 82 101All Time 69,708 19,239 4,281 217
  10. 10. correlaon  correlaon   does  not   imply   does  not   causaon imply   causaon
  11. 11. 30 days
  12. 12. Median page updated every other day
  13. 13. More Posts More Engagement
  14. 14. Pages with custom URLs tend to be larger Median Likes Median Comments/PostAny page with > 30 users can set their custom URL at can be converted to pages at
  15. 15. 4% have a welcome Tab, 6% don’t land on wall Median Likes
  16. 16. Twitter 10 days
  17. 17. Median org tweets daily
  18. 18. More Tweets More Engagement
  19. 19. ~7% of followers will add you to a list
  20. 20. Linking Facebook to Twitter decreases engagement
  21. 21. YouTube1 Year
  22. 22. Median org uploads 1 video / month
  23. 23. More uploads More views
  24. 24. Length of video doesn’t matter208 off Broadway theatres October 2010, top 50 videos > 10,000 views
  25. 25. Diverse types of video are popular208 off Broadway theatres October 2010, top 50 videos > 10,000 views
  26. 26. Older males are most prevalent viewers208 off Broadway theatres October 2010, top 50 videos > 10,000 views
  27. 27. Most (but not all) views happen on YouTube208 off Broadway theatres October 2010, top 50 videos > 10,000 views
  28. 28. Flickr1 Year tibchris
  29. 29. Median org uploads 20 photos / month**but not evenly distributed
  30. 30. More uploads More views
  31. 31. FoursquareAll time
  32. 32. Median venue has 21 check-insVenues that have been claimed have 3x more check-ins
  33. 33. 16% of claimed venues offered a specialMedian check-ins per person = 1.7
  34. 34. Only 5% of venues have less than 4 starsVenues with more reviews have fewer starsVenues that have been claimed have 4x more reviews
  35. 35. Blogs 3 months
  36. 36. Median org has 7 subscribers*Google Reader accounts for ~50% of all RSS subscribers
  37. 37. More Posts More EngagementOn average 1 comment per post
  38. 38. tends to have more subscribers & engagement
  39. 39. 30% of orgs active on other social networks
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